Community operation seems to have become the standard of many brands or platforms, the core of all operations is centered around people to carry out the work, "community operation" is not "senior customer service". Community operation is not only to observe the dynamics of the people in the group, but also to be responsible for their own KPI indicators, the high stage of the operation, will create a community KOL, the primary operation will only be in the group to do the daily maintenance and send a single, today Zhiyuan combined with their own experience summed up 12 e-commerce field to promote the community effectively active methods to share with you. "All community operation without observing user dynamics is a waste of time" 1-"Treasure Hunting Day"-The activity play, suitable for community e-commerce, or knowledge payment e-commerce. The group owner will not regularly send goods in the group every day, there may be a group a day to send dozens of goods, this time, if in order to activate the atmosphere of the community or the degree of participation, you can do this game: treasure hunt day. Looking for today's group owner issued XX price (maximum price - minimum price - interval price) of the goods, do not need to go to the platform to see, in the community chat history to find, or by virtue of their own memories to guess, the activity time of 15-30 minutes, the priority of the partners who guessed, you can add the group owner WeChat to send the answer, half an hour after the announcement, the first few can get a reward, cheaper commodities can be exempted from the bill. Game: Treasure Hunting Day Activity Time: Every Monday afternoon 14:00 Activity Address: Community Activity Play: Looking for the group owner to send out xx price of goods Activity Reward: The first 5 rewards goods a experience 2-"Witty Q&A"-The activity can be combined with the introduction of the platform, the company's introduction, the corporate culture, the brand and other multi-dimensional to do. Through the form of Q&A to conduct community value and education of users, for example: community operators to prepare 10 questions a day, at 4 o'clock in the afternoon (or user fatigue is not active time) community interaction, answer more or less can get relevant recognition, or certificate (the best newcomer to the Q&A) (Q&A Little Prince, etc.). The activity play, it is recommended to develop a good reward mechanism in advance, recognition mechanism, activity interaction time, so as to avoid interaction without notice, low activity, low participation. Game: Witty Q&A Game Purpose: Promote activity, cultivate culture Activity Time: Every Tuesday afternoon 14:00-15:00 Activity Address: In the community Activity Play: Answer the questions asked by the group master Activity Reward: All the answers can be certified (Answer Little Prince) 3-"Guessing the price" - Guessing the price of the activity is suitable for the product is new, or New products before the release of the interaction. Or the next day spike commodities, limited commodities on the shelves, on the one hand, in order to be active, on the one hand, is also conducive to the group owner in the group the next day planting grass, this way is more effective than direct push advertising, or commodities. The group owner or operation commissioner issued goods, let the user in the group interaction guess the sale price, commission ratio, discount price, (any price can be) guess the right user can be free of charge, or prioritize the experience, the activity in accordance with the speed and accuracy of the calculation, such as the user failed to answer on, you can choose the closest reward. Game: Guess the price of the game purpose: grass, push the goods, advance warm-up Activity time: every Wednesday afternoon 14:00-15:00 Activity address: the community in the activity play: guess the selling price of the goods (discounted price) Activity Reward: free quota 5 activities Note: try not to use the price of the whole easy to guess the goods 4-"Than Save Money" -Than save money: as the name suggests, to see who saves more money. Community group owner or operation specialist from their own platform or small program to pick out a commodity (activity goods, or discounted goods), let the group of friends, through their own knowledge of a variety of purchasing channels to find the lowest price, to find the cheapest of the first few free of charge. This game, you can use the data line or similar to the polar price of the goods or high commission goods to do, not easy to compare, but also highlight the platform of the discount, but also in advance of the grass. Game: than saving money game purpose: seed grass, promote active, highlight the platform cost-effective activity time: every Thursday afternoon 14:00-14:30 activity address: the community in the activity play: to find the commodity in any channel sales price activity rewards: free or cash activity Note: the game is too long, need to be a day ahead of the preheating, to keep the mystery.5-"Super Red Packet Rain " - weekly or monthly, there is a S-level goods need to be promoted through the community, focus on selling, this strategy is usually suitable for hitting the pop-ups, through 5-10 waves of continuous red envelope rain to activate the group of friends, the process can be mixed with the value of the community, immediately to do things to guide, refining the selling point, pushing the benefits of pop-ups and so on. Fixed time, different groups can send more than one red envelope, a large red envelope, more than one number of strategies, on the one hand, you can test the number of people online, on the one hand, you can see the activity. Zhiyuan in the community to talk about big things often do this, and then at the end of the big things, in a wave of rewards, the best hand popping the single-free experience, or send the platform commodities without threshold coupons, multi-group unfolding, more powerful, can be coupled with the Q&A rewards. Game: Super Red Packet Rain Game Purpose: Push explosive products, promote active. Activity time: every Friday afternoon 14:00-14:30 Activity address: the community in the activity play: a short period of time to send red packets 5-10 Activity Reward: commodity experience Activity Note: can be done with the Q & A. 6-"Rolling dice than the size of the" - Rolling dice this game I believe that we are not unfamiliar with WeChat emoticons, there is a Dice icon, is also a good way to activate the community, the group owner can specify the number of points, the first to throw the person to win. The first person to throw it wins. The person who wins can get a specified red packet or no threshold coupon by chatting privately with the group owner. The game is suitable for daily active group atmosphere, or in the first few hours to push the goods to interact, in order to let the user more winning, coupons can be issued in large quantities, there is a sense of participation and interaction. Game: Rolling Dice Game Purpose: Promote active, seeding goods to send coupons Activity Time: Every Saturday afternoon 14:00-14:30 Activity Address: In the community Activity Play: Guess the dice than the size Activity Reward: Coupon Red Packet Activity Note: Preheat in advance to control the number of people who participate each time.7-"Fission, Accumulation of Likes King"-Friend Circle Often see a help to like the activity, this activity is this time to talk about the "fission, accumulation of praise king". The owner of the group set a picture, or a product, so that the group of friends forwarded to the circle of friends, and then notify their own friends to like 50, 100. This activity is essential to do spike, pick the cheapest, cost-effective commodities to do, to reach a certain number, or accumulate praise for the most users can be free of a single, or get a threshold coupon accumulation of praise activities on the one hand can expand brand awareness, on the one hand, you can effectively let the group of friends and their own WeChat friends to interact with each other, to help the group of friends to do the spread of the brand of the goods of the low level of the cost. Game: Accumulated praise king game purpose: exposure brand, promote active activity time: every Sunday afternoon 14:00-14:30 activity address: WeChat in the activity play: send circle accumulated praise activity rewards: red packets, free of single activity Note: control the accumulation of praise cut-off time. 8 - "sun single day" - the activity is suitable for the last day of the week used for the Summarize, the group of partners focused on a certain time in the group for the sale of single product single, (can also be the total single volume, sharing times, covering the number of people, etc.) to share their own weekly sales results, the highest to give rewards, the lowest to give incentives. Play more, each time you can do with a different orientation, such as this week to do a single product, the next week to do the number of shares, the next week to do the number of people sharing. Game: sun single day game purpose: promote GMV, promote active activity time: every Sunday activity address: micro letter in the activity play: sun single who is the most activity rewards: red packets, certificates activity note: data statistics is relatively troublesome, do a good job of quantification. 9-"irrigation small prince"-"community punch card "Must be a lot of operating partners know that the group owner group of friends using the community punch card tool, every morning at 9 o'clock in the tool punch card, or greetings in the community good morning. At the end of the month, the operation specialist will do the statistics, quantification, recognition, can look for the most active users in the community, speak more users, give the certificate award "irrigation little prince" or cash award. Zhiyuan in the first few years of operation of the community, are in the form of table statistics, now more small program tools, or with APP community to do, the effect is good, conducive to improving the user's viscosity, the whole people punch card. Game: Irrigation Little Prince Game purpose: promote viscosity, cultivate culture Activity Time: Daily Activity Address: WeChat in Activity Play: Require the user to make a punch card every day Activity Reward: Bonus Certificate Activity Note: Need to use the tool to carry, long-term work. 10-"Monthly" Fortune Cat "-This play also is conducive to active users of an activity, the community monthly plan to find the "most beautiful" "most handsome" fortune cat activities, activities can use the public number, or small program tools to assist in the lottery, guide the user to pay attention to the public number, similar to the search for the "koi". "Koi". Because the cycle is too dense, monthly, so the rewards can be narrowed, the frequency increased, on the one hand, can guide the user to forward the activity page, forward the relevant posters, on the one hand, can be exposed to the brand. Game: looking for "fortune cat" game purpose: promote viscosity, exposure community brand activity time: monthly activity address: weibo activity play: require users to forward the lucky draw activity rewards: bonus mysterious gift activity note: need to use the tool to carry, warm up in advance.11-"story wallpaper " - group owners can let group members write monthly insights, stories, their own experiences, feelings, experience of joining the community, etc., a fixed number of places per month, excellent articles, say, can get the company's "double micro" of the promotion, and even made to the cultural manual, as recognition, also belongs to the user experience and community This is also a detail of user experience and community operation. For example: Mother's Day, the search for the most beautiful baby moms, warm family photos, such activities are conducive to tapping the user's psychological feelings, to cultivate emotional links between the brand and the user, to empower the user, so that the user becomes the spokesman for the brand. Game: "story wallpaper" game purpose: promote adhesion, cultivate brand culture activity time: monthly activity address: WeChat in the activity play: looking for the most cozy family activity rewards: bonus mysterious gift activity note: with the public number effect is better.12-"Idioms Solitaire "- Idioms Solitaire believe that many people played very much as a child, then in WeChat can also play, the group owner in the whole time to send out the slogan of idioms solitaire, the beginning of an idiom, so that the group of friends to go to pick up the last, who can't pick up the previous as the winner, or who answered more as the winner. Operation process will be found in the group of talented people, there is no answer to the link, the activity of the interaction rate is high, on the one hand, can exercise the brain thinking, on the other hand, can also promote the community cohesion culture. Game: "Idioms Solitaire" game purpose: promote viscosity, cultivate brand culture Activity time: Weekly Activity Address: WeChat Activity Play: The last word of the idiom for solitaire Activity Reward: Brainstorming Certificate Coupon Activity Note: Warming up in advance is conducive to the participation of more users. Written in the end "give up the flow of thinking, do a good job of user operation". Community operation is the process of interacting with users, is the process of dealing with people, make friends, want to operate a community, we must learn to observe the emotional dynamics of the user, as well as the user's needs, community operation is not a "senior customer service", try to cultivate yourself into a community of KOL, then I believe that you are not only to harvest the network, but also the incremental value behind it. The first thing you need to do is to get a good understanding of the people you are working with and the incremental value behind the scenes.