1. Geographical location
2. People's cultural consumption habits
2. The market prospect of teahouse
3. Positioning of teahouse: business gathering and leisure.
Four. Project requirements and design
1. requirements
(1) site
(2) Power consumption
(3) air conditioning
(4) Fire fighting
(5) Others
2. Function design
3. Construction design
Verb (abbreviation of verb) project investment analysis
1. Investment estimation
2. Cost accounting
3. Profit analysis
return
Project construction of intransitive verbs
Seven. Financing and cooperation
Eight. Project operation
I. Feasibility Analysis of the Project
(1) Geographical location
Chuanye Shanzhen Catering Management Co., Ltd. comprehensively analyzes and evaluates the surrounding areas of Tianfu in An Baili as follows:
1. An Baili Tianfu is located near the Second Ring Road and the main road, with convenient transportation. The underground parking lot can accommodate 1000 vehicles.
2. Tianfu, An Baili is a large shopping mall and office building. More than 90% of the well-known merchants in the building have settled in, such as large-scale Wang Hailong Bath Center, high-end celebrity club (large KTV), Friendship Department Store, Century Lianhua Supermarket, Chuanye Shanzhen Restaurant, Mingguixuan Restaurant (Cantonese cuisine), Fitness Center and other large catering and entertainment brand enterprises. The whole shopping mall is getting more and more popular.
3. There are many large high-end communities adjacent to Tianfu, An Baili, such as Jinguan New Town, China Garden, Singapore Garden and Waltz Square, with high per capita income and high consumption level.
4. There are emerging catering consumption areas around the lot, such as New Hope Road and Ke Hua North Road.
The teahouse is located on the fifth floor of Tianfu, An Baili. Guests can take the sightseeing elevator directly. The roof on the fifth floor is the most beautiful large-scale roof garden in Chengdu. The environment is elegant, the air is fresh, the sun is shining, birds are singing and flowers are fragrant, and there is a feeling of being in nature. It is a good place for people to have tea.
5. Nanmen belongs to the economically developed area of Chengdu, with high per capita income and high consumption level. Most people around are car owners, living within a radius of five kilometers, and our project is just within this radius.
6. The commercial center of Chengdu is gradually moving southward, which is bound to generate greater demand for business opportunities.
All these have created favorable conditions for opening large-scale high-grade teahouses.
(B) people's cultural consumption habits
1. The custom of drinking tea in Bashu originated in the pre-Qin period and is one of the important contents of ancient Bashu culture. Chengdu's unique "three-year" tea set with low tables, bamboo chairs, tea bowls, tea lids and tea boats has formed a unique tea boat culture, also known as "covered bowl tea culture". Teahouses and tea shops have a long history in Sichuan, spreading all over the urban and rural areas and streets of Bashu. They are very distinctive, either hidden in downtown or standing in the countryside. Being in it, you can not only enjoy tea for health, but also listen to storytelling and watch drum sets to fully appreciate the customs of Bashu.
2. The history of tea used by people in Chengdu has been documented for more than 3000 years. Drinking tea is beneficial and harmless to the human body. Because tea contains more than 30 kinds of aromatic substances, it can dissolve fat and reduce cholesterol content.
The number of teahouses in Chengdu is the largest in China. There are teahouses everywhere in urban and rural areas, which has formed a major local feature that people like to drink tea. Sitting in a teahouse is the first choice of many Chengdu people. Besides leisure, the teahouse is also an important social occasion. In order to understand the market and negotiate business, some teahouses have increased entertainment and art programs, such as playing drums, singing voiceless songs, playing money boards and other folk art programs, watching billboards, video programs, playing mahjong, playing poker and so on. Of course, I'm still idle at most. Teahouses have become an indispensable way of life for Chengdu citizens.
2. The market prospect of teahouse
1. Anbaili Shopping Center is a shopping mall integrating shopping, catering, entertainment and tea tasting, with nearly 1,000 merchants and more than 30 large companies. Chuanye Shanzhen Restaurant installed a three-way direct elevator in the square to watch the landscape. This restaurant is a large-scale high-end healthy dining place with a daily passenger flow of 200-300 people, and its popularity is getting better and better. If the teahouse on the fifth floor is established, Chuanye Shanzhen Restaurant will also bring some tourists to the teahouse. In addition, there is no teahouse in Tianfu, An Baili, so opening a teahouse will make up for a bright spot in Tianfu Shopping Center in An Baili.
Chengdu is a leisure city. With the increase of income, the consumption level of Chengdu residents has climbed several steps continuously since 1980s. With the improvement of consumption level, their consumption has changed from focusing on quantity satisfaction to pursuing quality improvement, from subsistence consumption based on food and clothing to enjoyment and development of quality of life. Compared with other cities, Chengdu people have higher requirements for leisure environment, and there are no high-grade business teahouses around the project. The establishment of our project can just make up for this vacancy.
3. Restaurant operators often receive large-scale collective weddings, birthday banquets and a la carte meals. Therefore, after the establishment of the teahouse, guests will have a better leisure and entertainment area, which can promote the increase of restaurant economy, produce interactive effects, realize one-stop catering and leisure services and achieve a win-win situation.
4. While meeting the needs of our restaurant, we can also interact with companies such as Ming Guixuan and Celebrity Club to enjoy resources.
5. Because the background of this teahouse has a certain relationship with Wang Ju Company, the teahouse can also integrate the network resources of Wang Ju Company, which can meet the business meetings, shopping and leisure needs of Tianfu and surrounding companies in An Baili.
3. Positioning of teahouse: business gathering and leisure.
The development of modern society has increased the work pressure of every business person, and the traditional teahouse leisure industry is the place where business people patronize the most. People can go there to meet the new market demand, and our business leisure teahouse will be very popular.
Four. Project requirements and design
1. requirements
(1) We need the fifth floor of Anbaili Shopping Center near the Second Ring Road, which is connected with the sightseeing elevator of Chuanye Shanzhen Restaurant, with an area of about 1000 square meters.
(2) In addition to central air conditioning, the electricity consumption should be above 60 kilowatts.
(3) Air Conditioning We need the property owner to provide central air conditioning.
(4) Fire protection requires the owner to meet the project operation through fire protection.
(5) The other six connections (water supply, ventilation, power supply, broadband connection, telephone connection and optical fiber connection) are complete, and the owner is required to ensure that the project can be operated here and that all business licenses can be successfully handled.
2. Function design
(1) 15 square meter kitchen, which can make snacks, fruit salads, freshly ground coffee, etc.
(2) There are 1 1 small and medium-sized private rooms, 190 square meters, which can be used for playing mahjong and washing feet for health care.
(3) Set up a large business package with four bathrooms, 200 square meters. It can be used for business parties, pro-alliance parties, homecoming, business negotiations and business meetings.
(4) Public toilets, one for men and one for women, 20 square meters. The ladies' bathroom is equipped with a dresser.
(5) The business area is 50 square meters, and you can surf the Internet, type and copy.
(6) The lobby is 250 square meters, which can accommodate 15 tea tables and 10 bar-style booths.
(7) The bar15m2 has the functions of storing tea drinks, mixing wine, cashier and so on.
3. Construction drawing design: effect drawing, elevation drawing, plan drawing, section drawing, air conditioning fresh air system drawing, water and electricity system drawing, gas system drawing, kitchen smoke exhaust drawing, etc. (omitted)
Verb (abbreviation of verb) project investment analysis
1. Investment estimate: 65438+200,000.
1) Decoration fee:: 600,000 yuan.
Naming fee (ten thousand yuan) Naming fee (ten thousand yuan)
Floor 8, Exhibition Hall 8
Private room size 15 13 bar 2
Top surface 4 fresh air, air conditioning renovation 10
Large and small toilets 6 6 Kitchenettes 2
Signboard 3 Other 3
Design fee 2
2) Equipment: 360,000
Naming fee (ten thousand yuan) Naming fee (ten thousand yuan)
Table chair 4 sofa 3
Cup 2 computers 8 3
Tea set: 2 TV sets, 4 TV sets 15 4.
Automatic mahjong machine 6 Background Music 2
Business equipment such as health bed, footbath chair, copier, etc.
Sanitary Ware 6 Other 3
3) Other expenses: 265,438+0,000 yuan.
Naming fee (ten thousand yuan) Naming fee (ten thousand yuan)
Other, low-value consumables 2 liquidity 3
Pre-marketing expenses 2 Pre-lease 12
Preparation and other expenses 2
2. Cost accounting
1. Analysis of operating conditions (25 tables in the lobby, average 50 yuan/table, private rooms 15 200 yuan/room).
(A) economic downturn
1, teahouse fee income
9: 00 am-2: 00 pm, not for the time being.
From 2 pm to 6 pm, the occupancy rate of the lobby is 30%, and the occupancy rate of private rooms is 30%.
The turnover of the hall is 25×30%×50=375.
Private room turnover: 15×30%×200=900.
6: 00 pm-12: 00 pm, the occupancy rate of the lobby is 50%, and the occupancy rate of private rooms is 30%.
The turnover of the hall is 25×50%×50=625.
Private room turnover: 15×50%×200= 1500.
From 00:00 am to 6: 00 am, not counting for the time being.
2, foot bath health care income
Calculated by 15 people per day, the income of each person who consumes 45 yuan is 15×45=675 yuan.
Average daily turnover: 375+900+625+1500+675 = 4075 yuan.
(2) Normal state
1, teahouse fee income
9: 00 am-2: 00 pm, not for the time being.
From 2 pm to 6 pm, the occupancy rate of the lobby is 50%, and the occupancy rate of private rooms is 50%.
① Turnover rate: 25×50%×50=625
② Private room turnover: 15×50%×200= 1500.
From 6 pm to 12 pm, the occupancy rate of the lobby is 75%, and the occupancy rate of private rooms is 75%.
① Turnover rate of the hall: 25×75%×50=937.5.
② Private room turnover: 15×75%×200=2250.
12pm-the next morning, not counting for the time being.
2, foot bath health care income
Calculated by 25 people per day, the income of each person who consumes 45 yuan is 25×45= 1 125 yuan.
Average daily turnover: 625+1500+937.5+2250+165438 = 6437.5 yuan.
(3) Peak (sunshine) state
1, teahouse fee income
9: 00 am-2: 00 pm, not for the time being.
From 2 pm to 6 pm, the occupancy rate of the lobby is 70%, and the occupancy rate of private rooms is 70%.
① Turnover rate: 25×70%×50=875.
② Private room transaction volume: 15×70%×200=2 100.
From 6 pm to 12 pm, the occupancy rate of the lobby is 120%, and the occupancy rate of private rooms is 100%.
① Hall turnover: 25× 120%×50= 1500.
② Private room turnover: 15× 100%×200=3000.
12pm-the next morning, not counting for the time being.
2, foot bath health care income
Calculated by 35 people per day, the income of each person who consumes 45 yuan is 35×45= 1575 yuan.
Average daily turnover: 875+2100+1500+3000+1575 = 9050 yuan.
Judging from the current investment, the 60-day renovation just happened to catch up with the most prosperous season of teahouse management projects, plus the superior geographical location of the project and the complementary advantages of the project itself, it is easy to directly enter the peak state in the shortest time.
2. Operating expenses, because teahouse management and restaurant management are both service items, teahouse management can be unified with Chuanye Shanzhen restaurant, and financial accounting is independent, so staffing can be saved.
(1) Employee's monthly salary: 34,400 yuan/month.
1 manager, 3000 yuan/month
B 3 foreman of each department: 1200 yuan/month/name * * *: 1200 yuan/month ×3 persons = 3,600 yuan/month.
C. Attendant in the lobby private room: 15 800 yuan/month/name * * * meter: 800 yuan/month ×15 =12,000 yuan/month.
D six health care attendants in the foot bath department: 1.200 yuan/month/name * * *: 1.200 yuan/month/name × 6 = 7,200 yuan/month.
D. The general manager, office director, personnel commissioner, security guard and other administrative personnel are concurrently employed by the restaurant staff, and a little subsidy can be given appropriately: about 2,000 yuan/month.
Trustee 1 1000 yuan/month
Cashier 1 1200 yuan/Month
Sponsor accounting 1 2000 yuan/month
(2) Rent: 1000m2× 40.00 yuan = 40,000 yuan/month.
(3) Water and electricity: 6,000 yuan/month
(4) Staff accommodation: 7,000 yuan/month.
(5) Unforeseen expenses: 2,000 yuan/month.
Total: 87,000 yuan/month
3. Profit analysis
According to the general practice of teahouses, the gross profit after business tax can reach 75%.
1. The monthly profit under depression is: 4075×30 days× 75%-87000 = 4687.5 yuan/month.
2. The normal monthly profit is: 6437.5×30 days× 75%-87000 = 57843.75 yuan/month.
3. The monthly profit in peak period is: 9050×30 days× 75%-87000 =116625 yuan/month.
Because the teahouse can also sell some snacks, coffee and foreign wine, the actual sales and turnover are far more than the above three situations, so the conservative period is not counted for the time being.
return
To sum up, the total investment of this project is 6.5438+200,000 yuan.
The annual profit of this project is: low state 4687.5× 12 = 562500 yuan/year, normal state 57843.75×12 = 69.4125000 yuan/year, high state1/kloc-0.
According to the peak period of 6 months, the trough period of 3 months and the normal period of 3 months, it is conservatively estimated that the annual net profit should be (4687.5× 3+57843.75× 3+116625× 6 = 887.34375 yuan/year). From the above, it is estimated that the cost can be recovered within one and a half years.
The financing and cooperation mode of intransitive verbs
This project was initiated by Sichuan Chuanye Shanzhen Catering Management Co., Ltd., aiming at fully integrating the customer resources and internal staff management resources of Chuanye Shanzhen Catering. During the construction of Chuanye Shanzhen Museum, we also fully considered the project of Chuanye Shanzhen Museum to run a teahouse. We have invested about 500,000 sightseeing elevators directly to the fifth floor, the air conditioning cost for the renovation of the reception hall on the first floor is10.6 million, and the annual rent of the reception hall is 87,000. Ten years * * * is 870 thousand. The cost of these projects is 6.5438+0.53 million yuan. We are willing to use the right to use the above resources as an investment, and attract foreign investment of 6.5438+0.2 million yuan in cash in ten years. In this project, we hold 30% of the shares and investors hold 70% of the shares.
Project construction of intransitive verbs
1. Project construction unit (omitted)
2. The construction period is 60 days (the construction schedule is omitted)
3. Construction organization (omitted)
4. Project acceptance (omitted)
Seven. Project operation
Because teahouse management and restaurant management are both service items, the management of teahouse can be unified with Chuanye Shanzhen Restaurant (or cooperated with Wang Ju Company, which will not be discussed for the time being), and the financial accounting is independent, which can save staffing.
1. Organization and personnel distribution map
personnel recruitment
1) Recruitment of restaurant staff before opening:
Before the teahouse opens, according to its organizational structure and staffing requirements, a certain number and quality of personnel should be recruited to make the restaurant have the necessary staffing requirements.
At the beginning of the renovation, the human resources department of the restaurant first carried out according to the recruitment principle of the human resources department.
(1) recruitment principles
(1) planning principles
The recruitment of employees is based on the requirements of the teahouse's human resource demand plan, institutional setup and staffing.
(2) the principle of "meritocracy, meritocracy"
The ultimate goal of modern competition is the competition of talents. Therefore, the principle of meritocracy is also a principle that teahouse should pay attention to when recruiting employees. Only by "meritocracy, meritocracy" can we recruit talented people from all over the world, expand the hotel staff, improve the quality of employees, and ensure that every post has suitable and competent employees.
③ Procedural principle
Any job has its specific procedures, and so does employee recruitment. Strictly following scientific and reasonable recruitment procedures is also a necessary condition for hotels to obtain qualified employees.
(2) Candidate conditions and employee selection
(1) according to the needs of the teahouse, candidates should have the qualifications, skills, abilities, knowledge and other conditions required by the corresponding job positioning.
(2) Through recruitment channels and recruitment examinations, the teahouse manager is recruited first, and personnel are recruited according to requirements and standards through human resources, and the teahouse manager implements the recruitment examination. Recruitment examination is an important part of recruiting employees, which largely determines whether the recruited employees are qualified. Recruitment examination generally includes written examination, interview, business technical assessment and file review.
2) Recruitment procedures
Clarify the number of employees and recruitment regulations-find the source of labor-recruitment-determine the selection.
personnel training
1, the necessity of pre-job training
First, it can improve the quality of new employees.
B, improve the self-confidence and enthusiasm of new employees
C, can establish new employees' sense of belonging and honor to the restaurant.
D, easy to screen and deploy personnel
2, the characteristics of pre-job training
A, the object is the new employees who are about to take up their posts.
B, must be combined with the department and post characteristics of new employees, targeted training, so that new employees can adapt to the needs of the work.
C, pre-job training must integrate theory with practice, focusing on ability training.
D, the combination of pre-job training and assessment has certain elimination.
3. Steps and methods of pre-job training
Pre-job training is divided into two stages:
The first stage is open training.
A, focus on auxiliary methods, and adopt the training method of spreading knowledge in auxiliary form.
B case analysis is a training method for students to analyze research cases and put forward their own opinions.
Pre-job training for new employees:
First, the teahouse
1, Introduction 2, Service Awareness
3. Sales awareness of all employees. 4. Teahouse introduction and employee handbook
5. Etiquette and courtesy. Handling complaints and emergencies
7, teahouse equipment use 8, fire safety knowledge
9, tourism reception knowledge 10, review
1 1, evaluation