However, there's only a thin line between a clever move and a botched one, and the same can't be said for a successful move and a solid possession. The first time I saw this, I was able to get the ball rolling, and I was able to get the ball rolling, and I was able to get the ball rolling.

In the face of the capital market, Lu Zhengyao, who claimed not to be short of money, relied excessively on the "storytelling" and crazy money to expand the scale of the set of storytelling and refinancing, ignoring the essence of the business to be profitable, and thus caught in the capital vortex, difficult to turn around.

Two

Lu Zhengyao's life is a legend, he created the speed miracle of Shenzhou car rental and Ruixing coffee, and he himself fell from the peak, only in a flash.

Lu's failures were as radical as his successes.

This past 2020, in just one year, his life experienced a change from the peak to the bottom - at the beginning of the year, the market value of Ruixing rose to $12 billion, and Lu Zhengyao's family's wealth reached 26.13 billion yuan at its peak, more than Yu Minhong of New Oriental. But soon, Ruixing incident, his capital game one after another collapse.

From April 2020 after Ruixing Coffee exposed itself to financial fraud, "Shenzhou system" assets have exploded one after another:

Ruixing Coffee financial counterfeiting impact showing domino effect, Ruixing Coffee after the explosion of mine delisted, Shenzhou Youchuan termination of the listing, Shenzhou Rent a car sold to complete the privatization of ...... in just over a year, Lu Zhengyao single-handedly created the "Shenzhou system" business myth, quickly fell apart.

Richmond Coffee one step wrong, the capital chain dominoes fell, Lu Zhengyao full plate loss.

In the long history of the development of the "Shenzhou system", Lu Zhengyao has integrated the ability of "business + capital" and formed a set of "unique" playbook.

The same thing happens again and again.

If not for the "lies" of Ruixing Coffee being exposed, Lu Zhengyao's "Lu's method" would have been smooth sailing, and through the help of capital, he would have created a listed company in a few years, and in less than 20 years, he would have been able to easily establish a very large "Shenzhou" company. The first is a very large "Shenzhou empire".

Lu Zhengyao's entrepreneurial story began in the 1990s.

In 1994, Lu Zhengyao, who was in his twenties, gave up his job in the Shijiazhuang government department after three years and started his own business. Subsequently, Lu Zhengyao's two ventures have been successful.

In 2007, Lu Zhengyao entered the car leasing market and set up Shenzhou Rent-A-Car Holdings Limited, which provides professional car leasing services such as short-term rental, long-term rental and financial leasing, as well as national rescue and other ancillary services. But the next year, Lu Zhengyao encountered the financial crisis, the development of China Rent-A-Car is not smooth.

In July 2012, after ushering in the "big money" Huaping, Shenzhou Rent-A-Car also started a price war, and its fleet size grew from 26,000 at the end of 2011 to 45,000 in 2012, while in 2009, the fleet size was less than 700 cars.

Since then, Shenzhou Rent-A-Car has gone from strength to strength, and in September 2014, it was successfully listed in Hong Kong. In the year after the listing, Lu Zhengyao pushed the market capitalization of Shenzhou Rent-a-Car to the top by frantically expanding, more than tripling from the time of the listing. In the nine months after this, he and his investors cashed out around RMB 11.3 billion in a row, several times in a row.

With Shenzhou Youchuan and Ruixing later on, Lu repeated this pattern of pushing up the stock price and cashing out quickly, as he did with Ruixing.

Weak

In no uncertain terms, Lu is a "giant fraud".

Now, Shenzhou YouChe is delisted, which means that Lu Zhengyao and the "Shenzhou system" in the capital market, the last pawn is about to leave the field.

Despite the fact that the "Shenzhou" empire is in a state of limbo, Lu Zhengyao has not compromised.

Lu Zhengyao, who has been floating in the business world for more than 20 years, is not willing to fail and is ready to look for another business opportunity, this time, he has set his sights on the noodle shop, like Ruixing Coffee, 500 noodle shops across the country, and more than a dozen subsidiaries are coming up, and some of the local noodle shops have completed their renovation and are about to go online, but this time Lu Zhengyao is still going to replicate the myth?

The outside world believes that the former business giant has awakened, is bound to cause shock waves in the catering industry, this small noodle business is Lu Zhengyao's rightful battle.

However, dining has always been a track full of uncertainty: the market size is huge, there are many players, the concentration is low, standardization is difficult, low gross margins, mortality rate and other characteristics, decided that the cross-border battle is destined to be difficult.

After all, in Lu Zhengyao's past entrepreneurial experience, failure is well documented, from Shenzhou Rent-a-Car, Shenzhou Special Car to Shenzhou YouCar, and then Ruixing, he is more than once bold and savage.

He always showed a sense of jadedness and no sense of rules, and these gambler-like qualities made him who he was in the past, and ultimately drove him off the table in a very unseemly way.

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