As a 23-year-old brand, the core purpose of Countryside's participation in Alipay's 88 Sweeps Festival this time is to inject new energy into the old brand and to increase the registration rate and re-purchase rate of new members. during the 88 Sweeps Festival, Alipay and HungryMall linked up on both ends, opening up the homepage waistband exposure of billions of flow for merchants, including Countryside, and diverting traffic to the merchants' private positions through the platform's public domain traffic. At present, the countryside base has opened up the membership system of Alipay, Hungry's, and Word of Mouth, which means that the promotion of activities, traffic and user labels have produced an aggregation effect, and through the opening up of the store and the home scene to stimulate more stock consumption, which will greatly enhance the efficiency of precision marketing, and even feed the catering merchants of the new dish research and development.
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1. In the future, Countryside plans to enter the public domain channels such as Ant Forest in Alipay terminal based on the small program position, and open up the BU in Ali's business operating system such as Gaode App, to do marketing based on the business scene to pull in the new and promote life. I hope to create a more fulfilling feeling for consumers, after 90, 00 is growing into the core consumer groups, they have a weak concept of discounts, but very important to the sense of product experience based on the consumer scene, I think this is including Alipay, including the advantages of the Ali economy.
2, the membership card is mainly to make a stable source of consumers have a membership card, when the need to buy products, will be the first time to think of going to their own membership card merchants for consumption. The main purpose of the membership card is to get more benefits and cheaper, so in a number of stores to choose between, will certainly choose to have a membership card of that store.
3Membership cards are more attractive to consumers Customers with membership cards, meaning that this part of the customer and ordinary consumers have a difference, members and ordinary customers compared to enjoy lower prices, better quality service, members feel that they have been recognized in the consumption here, a greater sense of belonging.
3, membership card is the business and customer communication links With membership cards, with a representative of the business and customer contact between the business, through the membership card to the business and members connected together. Merchants through the analysis of the member's consumption information, to develop targeted promotional measures, to provide members with more appropriate services. Merchants and members interact with each other through the membership card, deepening mutual understanding and promoting consumption.