customers' psychology of seeking novelty and beauty in dining corresponds to their psychology of seeking truth and honesty. It refers to the fresh, beautiful, novel and fashionable psychological reaction that customers pay attention to food and service. Everyone has the psychology of seeking novelty. Eating the same

food or taste in one place at a time will turn your stomach, which is both a psychological reaction and a physiological reaction. Young people, in particular, have a strong psychology of seeking novelty, and

they can only meet their dietary consumption needs by being fickle and constantly innovative. Therefore, we should arrange recipes for collective dietary consumption within a certain period of time, and never

change the variety and taste of dietary patterns. For those restaurants that go up in grade and grade, if only the price goes up, but the service mode, facilities and food varieties remain unchanged, it will definitely not be welcomed by food consumers. Nowadays, many hotels and restaurants hold local food festivals every year in their operations, introducing different flavors into restaurants, which is exactly to cater to the psychology of catering consumers.

every season, customers eat and consume fresh goods, such as swordfish and puffer fish in spring and crabs in winter. Although the prices are very high, there are many fresh-seeking diners who compete for wealth and compete with each other. Of course, this kind of behavior is not advocated.

everyone loves beauty. With the development of food culture, dieters pursue novel food styles, bright colors and fashionable luxury when consuming. This kind of consumption psychology is more prominent in banquet reception. From state banquets to family banquets, we should pay attention to the design of banquets, so that people can not only taste the dishes, but also appreciate the craftsmanship and culture. This is a bright road for the development of catering industry in China.