In China's many casual snack brands, there is a brand is a household name, it is: three squirrels, a snack brand by selling nuts home. With the improvement of people's living standards, the quality of food consumption is also higher and higher, a few decades ago, we solve the problem of eating enough, and now to solve the problem of eating well, people not only want to eat three meals a day, but also to eat a variety of delicious casual snacks, and nuts are one of the favorite choices.

Many people have eaten "three squirrels" nuts, but few people know the brand founder - Zhang Liaoyuan entrepreneurial story.

The middle school technical school students, starting from scratch, entrepreneurial failure 20 times

Zhang Liaoyuan was born in Xuancheng, Anhui Province, a rural family, the early years, did not receive a good education, in the eyes of many parents, is a "bad boy", in the middle school technical school he read the time, smoking, fighting and skipping classes, and the parents are not a bad boy, but a bad boy. In that period of time, smoking, fighting and skipping classes, did a lot of young and frivolous things.

In 1995, at the age of 19, Zhang Liaoyuan formally entered the social university, began to work to earn a living, due to insufficient education, and no professional skills, so it is more difficult to find a job. In order to make a living, he sold CD-ROMs, did an electrician, opened a restaurant, ran a motorcycle ..... After a few years at the bottom of the social ladder, Zhang Liaoyuan's life situation is in a mess.

Later, Zhang Liaoyuan recalled that before he was 27 years old, at least 20 entrepreneurship, a lot of things have been done, but all ended in failure.

After the age of 27, Zhang Liaoyuan intended to find a stable job, so he entered the Anhui Zhan's food company as a salesman. Despite his lack of education, Mr. Zhang knows a lot about marketing and is a natural salesman, and he works very hard at his job. He was a natural salesman, and worked very hard during his time there.

The turning point in Zhang Liaoyuan's life was in 2009, when he attended the 10th anniversary celebration of Ali's founding and met his idol, Jack Ma. Jack Ma's speech rekindled his entrepreneurial dreams and showed him the huge opportunities in the e-commerce market.

In order to seize the opportunity of e-commerce, Zhang Liaoyuan tried to open the "shell fruit flagship store" on Taobao (an online store selling nuts), and the results were very good. This little test has given him a lot of confidence, and he decided to go it alone and start up again.

In the spring of 2012, at the age of 36, Zhang Liaoyuan quit his job and organized a small team of five entrepreneurs in a private house in Wuhu, Anhui Province, to formally launch the "three squirrels", as before, also selling nuts and snacks.

According to the idea of Zhang Liaoyuan, he wants to seize the wind of e-commerce, so, three squirrels at the beginning of the e-commerce platform sales, there is no physical store. After the three squirrels were online, with excellent marketing methods, they quickly exploded on the Internet.

A bag of nuts sold a rich man in Anhui, now worth ten billion

In June 2012, three squirrels officially stationed on Taobao, online sales. And in that year's "double 11" activities, the stationed only five months of nut e-commerce, a record 7.66 million sales, a full 100,000 single, refresh the Tmall food store's highest single-day record.

Since then, the three squirrels have risen in successive years, sales continue to hit new highs, and in the various e-commerce snacks brand has won many times, becoming "the first big brand of e-commerce snacks".

According to the three squirrels 2019 annual report, the company's annual revenue was 10.173 billion, breaking 10 billion for the first time. Who would have thought that by selling nuts, you can sell tens of billions of dollars in sales, so how many industries are sweating!

The rapid rise of three squirrels was listed on the Shenzhen Stock Exchange in July 2019 after obtaining financing. After the listing, the stock price of three squirrels has risen for ten consecutive stops, with a cumulative increase of 270%, and a market value of more than 20 billion dollars. As the founder and the first major shareholder of three squirrels, Zhang Liaoyuan's value has also soared, and some media statistics show that his value reached 9.5 billion in just two weeks, once becoming the richest man in Anhui.

Now the market value of three squirrels has reached more than 25 billion. And according to the 2020 Forbes Global Billionaires List released in April this year, Zhang Liaoyuan is worth $1.5 billion (about 10 billion yuan).

A rural boy with no education and no background, who started from nothing, to a tycoon who is now worth tens of billions of dollars, can the story of Zhang Liaoyuan bring you any inspiration?