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Hou Yi answered "box Mali", what is the logic behind the "big and small" box horse?

The shopping center of the box horse was officially opened in Luohu District of Shenzhen. This community shopping center is currently the largest shopping center in terms of business area. The company has launched a small format model, had the outside world that these investment costs lower, more efficient market small format will become the direction of the future more attention. What is the logical god behind these box stores?

1, the box horse to drive the surrounding economy

Within a year, the box horse fresh several kilometers in a radius has more than 50,000 members. The stores are not even open yet, and they are already offering convenient services online. Without Internet technology, resources cannot be ****enjoyed. Through Internet technology, it is possible to interact with consumers and get online orders. Unlike many department stores and shopping centers, Boxmart dedicates most of its areas to experiential consumption, such as dining and parent-child consumption. The value of a brick-and-mortar store must be the value of the experience and the value of combining those experiences together.

2. Boxmart focuses on quality control

The fact is, it's hard for malls to get into quality control. It's unrealistic, both in the restaurant industry and in the industry as a whole. But, through the contractual contractual relationship, we can market research and identify incoming vendors so that we can get those high quality vendors into the box system. I believe everyone has the same **** knowledge as Boxmart, so they will cherish the brand and do a good job of quality control. It also effectively monitors quality control among partners through feedback and evaluation of Boxmart consumers to ensure that quality comes first.

3. Focus on consumer experience

After the birth of new consumers, especially after the 80's and 90's became the mainstream of consumption, they need different products, different services and different experiences. We are willing to create new things for these consumers. After the birth of new technology, it will definitely change the retail efficiency and experience efficiency from the quality.

Boxma's innovative development concept has gained the trust of more consumers, many of whom are willing to go shopping, while Boxma always pays attention to the user's experience, which is worth advocating.