With the rise and popularity of social networks, you must have seen a lot of copywriting, which is used to share your anecdotes and daily life. What are the copywriters who are all over the circle of friends? The following is my carefully organized copy of Father's Day marketing planning activities (selected 5 articles), welcome to read and collect. Father's day marketing planning activity copy 1

1. Activity background

Compared with mother, father is ashamed to express his love. They often keep love in their hearts. A mother's love is sound, but a father's love is silent. As a country of etiquette, the Chinese nation has always attached importance to honoring parents and returning gratitude, so we should make full use of this opportunity to carry out interactive family culture marketing.

second, the theme of the activity

Praise my father and be filial to the world

third, the time of the activity

June xx

fourth, the content of the activity

1. Giving birthday cakes:

Any father born on June xx can enjoy a 41% discount on buying birthday cakes in xx store with valid certificates.

2. Beer-drinking contest:

Those who hold a single shopping receipt of xx yuan or more in the mall on the same day can participate in the beer-drinking contest.

activity details: each session is divided into two groups, with 5 people in each group. Ordered by the host, the listener who can finish drinking 1 in the shortest time wins. The winner will be awarded 2 cans of beer on the spot.

3. Colorful Grand Prix:

During the Father's Day activities, all the products will be 28% off. Those who buy the products after discount and the single ticket is more than xx yuan can take part in the "Colorful Grand Prix, Draw a Father's Day gift for their father" with the computer receipt.

(1) Prize setting:

Grand prize: choose one dress;

first prize: give the designated goods a second prize

: 21% discount on the purchased goods;

third prize: 31% off the goods you buy;

(2) Activity details:

(a) Put a long promotion table at the entrance and exit of the checkout counter of the shopping mall and spread it with red cloth; Put two lottery boxes on the table. Each box contains five kinds of table tennis balls ***11, four in white, three in blue, two in green, zero in yellow and zero in red.

(b) As long as the color of the ping-pong balls that customers grab from the box twice in a row is the same, they can get the corresponding winning prizes; The red ball represents the grand prize; The yellow ball represents the first prize; The green ball represents the second prize; The blue ball represents the third prize; The white ball represents the fourth prize.

4. Win the prize for the father

Set up a stage in front of the shopping mall and hold a fun game of "Win the prize for the father", that is, let the children wear an eye mask to find out who their father is. Slogan: win the prize for father!

(1) Activity details:

(a) Choose 5-7 pairs of father and son from the audience on the spot, and the children should be between 4-7 years old. Fathers put on the same clothes provided by the mall and stand aside. There should be a number plate on the clothes cover, and the number corresponds to the number on their children.

(b) Blindfold the children, and the host will lead them to their father one by one. You can touch and smell them, but you can't talk or do other suggestive actions. Violators are disqualified. After the child finds his father, he stands behind him, but he can't take off his blindfold. Then finish the game of finding a father for the following children.

(c) When all people have found their fathers, they will take off their blindfolds and see the results.

(d) If the father can be found accurately, the child will get a KFC or McDonald's meal voucher and the father will get a shirt. Other children who have not successfully found their father will also receive a fine food or drink (about xx yuan).

V. Advertising and Budget

1. Business card promotion of xx on June XX. Budget amount: xx yuan

2. The radio station will broadcast at a certain time (to be determined) on June xx. Budget amount: xx yuan

3. xx copies of paper leaflets. Budget amount: xx yuan Father's Day marketing planning activity copy 2

Activity background

June xx is Father's Day, which is a festival dedicated to fathers and a golden opportunity for men's goods to sell well. Taking this as the theme to carry out cultural marketing activities can create family ties and better spread xxx culture, and it is also a golden period for students to have a holiday shopping after the college entrance examination.

theme of the activity

kindness is as deep as the sea, and father's love is boundless

activity time

June xx-June xx

activity goal

1. Men's goods are selling like hot cakes in summer, driving the audience;

2. Create a Father's Day atmosphere and experience family marketing

3. The sales of the whole store are guaranteed to increase by 21%

Activities

(1) Happy Father's Day, and the family price of the audience is

1. Honorable father, jewelry and watches are the lowest in the city, and men's jewelry and watches are extremely low.

2. Handsome father, the cosmetics category mainly promoted men's sunscreen and skin care products and new summer makeup products, and the audience was full of gifts.

3. Love my father, and all brands of women's wear and shoes can flexibly carry out activities such as discount, full reduction, buying and giving.

4. Vibrant father, sports goods recommended by Xia Rixin, outdoor functions recommended, sports goods and equipment for middle-aged and elderly people with ultra-low discounts.

5. Fashion fathers, leisure brands flexibly carry out activities such as discounts, full reductions, purchases and gifts.

6. Shuxin's father's holiday gifts are recommended by Dashang Electric Appliances, small household appliances, mobile phones, digital goods and other gifts. Modern household appliances make his father's life more comfortable, giving him heavy gifts, and enjoying them with brand plus gifts, holiday special gifts, and package purchase feedback gifts.

7. Healthy father, building food, supermarket food, health care products, tobacco, alcohol, sugar and tea are popular as holiday gifts.

(2) Favorite Father's Day, shopping double gift

Brand gift: each brand in each sales area organizes its own brand gift, which is novel, practical and in line with brand characteristics.

industry gifts: various industries launch large-scale gift-buying activities, and the gifts should be combined with the theme of Father's Day activities, such as beer and red wine, summer cooling supplies and so on. Focus on family ties, gifts, and the gift level is determined by the industry and reported to the marketing department.

(3), gold medal blessing, students' price reduction, releasing the soul:

1, big price reduction of new trendy clothes in the audience: shopping in various clothing industries with student ID card, enjoying 1.5-1 discount, or giving brand gifts on the basis of the original discount. The sports and leisure sales area on the fourth floor is the focus of this activity. The product display should highlight the atmosphere of fashion and youth, carry out brand preferential treatment or new product recommendation activities for the student group, and carry out outdoor products promotion week according to the characteristics of students' travel, so as to refer to the sports storm.

2. Dashang Electric's 3c digital price: 3c digital products (mobile phones, computers, photos) should be launched at a low price in a timely manner, and brand gifts should be given when shopping.

(4) Membership activities:

1. During the activities, you can apply for a membership card of xx Building for free with a credit card for men's products or a student ID card, and give members a gift when shopping in 211 yuan or above with the card.

2. Give xx Travel Agency a discount coupon when shopping in 311 yuan or above with men's shopping credit card or student ID card.

(5) Special activities:

1. Exhibition and broadcast of excellent essays or poems or stories in the "Father's Love" store

Play several excellent essays or poems or stories (ultra-short stories) describing and praising father's love, and cooperate with passionate music to arouse customers' * * *, and carry out free song-ordering activities to create a family atmosphere.

2. Filial Piety Series Story Exhibition: Make several short stories with pictures and texts about filial piety in China, and display them in front of the main entrance or in the store, calling for filial piety awareness and rendering the family atmosphere of the building as home. Father's Day Marketing Planning Activity Copywriting 3

1. Time

Father's Day

2. Location

Western restaurant on the first floor of the hotel

3. Activity objectives and purpose

Because of father's love, people's speeches have always been moderate and peaceful. The greatness of maternal love makes us ignore the existence and significance of paternal love, but for many people, paternal love has always influenced them in a unique and quiet way. That's the strange thing about the father's love. It is ashamed to express, neglected to make public, but lofty and heavy, so some wise people say that the father loves mountains. On the occasion of Father's Day, Regal Kangbo Hotel held a special reward activity, which will make customers leave many beautiful and warm memories and deepen their understanding of Regal Kangbo Hotel.

IV. Marketing target

Family and men during Father's Day

V. Theme

"A father loves a mountain, and a father also needs care"

VI. Promotion activities

On Father's Day, men who consume western food will receive a cup of nourishing stew (clear soup and Liaoshen) and a coupon for the experience of the fitness center.

men over 71 enjoy a 51% discount on the buffet.

meals for four people and one person are free.

what gift should I give for Father's Day? Mother's Day can send carnations, buy cosmetics and beautiful gifts ... But what should I give my father on Father's Day? Father's Day gifts must be difficult for many people. In fact, you don't have to give your father a gift. You can treat your father to a big meal on Father's Day and express your silent love for your father with delicious food!

Activity time: on Father's Day

Lunch buffet 11: 31xx-13: 31 RMB 88/person

Dinner buffet 18: 11-21: 11 RMB 98 yuan/person

Location: Western restaurant on the 1 th floor of the hotel

VII. Budget and advertising planning

TV and Radio publicity and rolling broadcast. Father's Day Marketing Planning Activity Copywriting 4

It's hot in summer in June, and my father loves me like a mountain in June. The sunshine in June is the hottest in a year, symbolizing the fiery love that fathers give their children. Father's love is like a mountain. Many things in life can't last forever, but his love for us is eternal. The annual Father's Day is coming. In this father's festival, in order to arouse the enthusiasm of consumers, attract more customers and increase turnover, the management company decided to plan the marketing plan for Father's Day as follows:

1. Activity time:

June 17-June 18

2. Activity purpose:

1. Stimulate family consumption through activities to enhance the good brand image of the enterprise;

2. Stimulate consumption and compete for market share;

3. increase the sales volume of e-meals and increase the business income of each store.

Third, the theme of the event:

My heart is Father's Day, and my family is XX.

IV. Venue:

xx

V. Contents of the event:

1. During the event, the welcoming staff of each store sent a holiday greeting "Hello, Happy Holidays" to the middle-aged and elderly men who came to the store for consumption.

2. During the activity, two tracks, Repaying My Life and Father, were added in each store.

3. During the activity, there are gifts for ordering XXX meals.

4 sets of playing cards for XX meal will be given free of charge for those who spend more than 688 yuan on telephone ordering, and a gold card for VIP members will be given free of charge for those who spend more than 888 yuan on telephone ordering. All stores should make registration and keep financial records.

4. During the activity, the kitchen department of each store launched several love packages for Father's Day. The price of each store can be determined according to its own specific situation. The dishes are mainly healthy and nutritious, and the names of the dishes reflect the father's love (reference: grateful love, father's love is like a mountain, father's love is like water, and father and son are deeply affectionate). And mainly promote a special Father's Day dish.

5. Guests who spend money in the store during the activity will receive a free family photo (11-inch plastic package) when spending money at a single table in 811 yuan. All stores should make registration and keep financial records.

6. The Planning Department uses the SMS platform to send a message of Father's Day blessing to customers: "My heart is on Father's Day, and a number of Father's Day love packages are warmly launched. XX Catering wishes all fathers in the world a happy holiday!"

VI. Publicity matters:

1. The planning department of the management company is responsible for engraving Father's Day banners, one for each store, with the content of "Father's Day, XX Family" and delivering them to each store before June 5;

2. On June 6th, the planning department of the management company sent a message of Father's Day blessing to customers in all stores, saying, "My heart is on Father's Day, and a number of Father's Day love packages are warmly launched. XX Catering wishes all fathers in the world a happy holiday!" .

VII. Precautions:

1. Each store carefully organizes employee learning activity plans and trains employees on relevant knowledge according to the plans;

2. During the activities of each store, do a good job of taking photos and developing photos, and increase the income-generating points;

3. The activities of loyalty cards and coupons are carried out at the same time. Father's Day Marketing Planning Activity Copywriting 5

1. Purpose of the activity:

We often praise our mothers, but we can never describe our deep fatherly love. For our fathers, we always forget to express it. How difficult is it to say I love my father? Maybe between us and our father, we are always so connected, but we are silent. Father always bears it silently and truly, and shoulders a sky for love. On Father's Day, we will remember our childhood father and thank him together.

II. Activity time:

xxxx June X

III. Venue:

Trust-Mart in Tangxia

IV. Target audience:

Shoppers and young people near the mall

V. Activity content:

1. "Thanks to Dad for blessing the post-it note that the mall will be one hour earlier than the day's activity. Display a movable 2Mx1M billboard for Thanksgiving Father's Day, arrange staff to equip pens and post-it notes in advance to write words of blessing to passers-by, and remind passers-by that these notes are chips for waiting for the lucky draw.

2. At the beginning of the lecture program "Father", some lecturers began to recite "Father", and after the recitation, they gave speeches on various touching heroic deeds of fathers in Wenchuan earthquake to protect their children's lives.

3. As soon as the speech of Grateful Heart was finished, the members of the Dance Troupe of the Psychological Association of Chaoshan University * * presented the Grateful Heart to all fathers in the world, wishing them Father's Day is coming soon, and the host interacted: after the hand-language dance, the host came up to bless all fathers in the world first, wishing them that Father's Day is coming soon, and they would come to several questions and answers with prizes to interact with the audience.