1.Single-Choice Questions East Lake Company has hired a famous consulting firm to develop a management information system for it in order to improve the company's information management level. The above activities of East Lake Company belong to the ( ) of value chain support activities.

A. Procurement Management

B. Human Resource Management

C. Corporate Infrastructure

D. Technology Development

2.Single-Choice Questions According to Porter's theory of value chain analysis, the following are business support activities (or auxiliary activities) ( ).

A. Hiring a consulting firm to implement an advertising strategy

B. Logistics to deliver the product

C. Advertising via the Internet

D. Maintenance of production equipment

3.Single-choice question Company A, a manufacturer of aluminum cans, builds its production plant near a brewery, and uses a top conveyor to transfer the product directly to the The brewery's bottling line, which saves the beer producer money on production scheduling, shipping, and inventory. In terms of the value chain analysis theory of enterprise resource capability, which of the following is the company utilizing ( ).

A. identifying those activities that are key to supporting the firm's competitive advantage

B. identifying the linkages between activities within the value chain

C. identifying the linkages between activities within the value system

D. identifying those activities that are key to the firm's ability to reduce costs

4. Multiple Choice Questions Company A is a manufacturer of photocopiers. The following statements are correct about Company A's value chain ( ).

A. Activities such as incoming material handling, component assembly, order processing, advertising, and after-sales service are basic activities

B. The company's infrastructure includes plants, buildings, etc.

C. Activities such as transportation services, raw material purchasing, information system development, and recruiting are support activities

D. The impact of each activity in the value chain on the competitive advantage of Company A is different

D. Each activity in the value chain has a different effect on the competitive advantage of Company A. The impact of each activity on Company A's competitive advantage is different

5.Multiple Choice A well-known hot pot restaurant adopts the management of balanced scorecard, and in evaluating its customer dimensions, it conducts a satisfaction survey of its audience of customers and finds that its existing services do not fully satisfy the needs of customers, so the company learns from a well-known five-star hotel in a province in eastern China. Judging from the benchmarking analysis method, the above involves ( ).

A. Competitive Benchmarking

B. Process or Activity Benchmarking

C. General Benchmarking

D. Customer Benchmarking

Reference Answer and Analysis

1. Answer A. Explanation: This question examines value chain analysis. One of the supporting activities of the value chain is procurement management, which is broadly defined to include not only the purchase of raw materials, but also the purchase and management of other resource inputs. Eastlake has hired a famous consulting firm to develop a management information system for it, which belongs to procurement management. Option A is correct.

2. Answer A. Analysis: According to Porter's theory of value chain analysis, the enterprise's production and operation activities include basic activities and support activities of two kinds, the basic activities include internal logistics, production and operation, external logistics, marketing and services, support activities include procurement management, technology development, human resources management and infrastructure. A, the hiring of consulting firms to implement the advertising strategy of support activities. A, hiring a consulting firm to implement an advertising strategy belongs to the support activities of procurement management; B, logistics distribution of products belongs to the basic activities of external logistics; C, advertising through the Internet belongs to the basic activities of marketing and sales; D, the maintenance of production equipment belongs to the basic activities of production operations.

3. Answer C. Analysis: The linkage of value activities exists not only within the enterprise value chain, but also between the enterprise and the enterprise's value chain, aluminum can producers consider the cost of establishing the plant in the downstream near the brewery, is to take into account the linkage of activities between the external enterprises, option C is correct.

4. Answer ACD. Analysis: The value chain divides the production and operation activities of the enterprise into two categories: basic activities and support activities. The basic activities can generally be divided into five activities: internal logistics, production and operation, external logistics, marketing and service. Option A is correct; support activities, including procurement (e.g., purchase of transportation services, non-owned transportation services), technology development, human resource management, and corporate infrastructure. Option C is correct; infrastructure refers to the enterprise's organizational structure, practices, control systems, and culture and other activities, option B is wrong; each activity of the value chain, including basic activities and support activities are essential to the success of the enterprise, these activities on the competitive advantage of the enterprise's impact is also different, option D is correct.

5. Answer BD.解析：火锅店是提供餐饮服务的，酒店的功能是提供住宿等服务，两个企业不在同一行业，火锅店向酒店学习属于过程或活动基准，B项正确；该火锅店进行了客户的满意度调查，发现没有完全满足客户的需求，属于顾客基准，D项正确。