The directions of Expo and Canton Fair are different. Canton Fair is an import and export fair in China, focusing on import and export, displaying products such as electronic appliances, industrial manufacturing and household consumption. Expo is a beauty exhibition, which mainly brings together well-known manufacturers of beauty cosmetics and health products, professional institutions and professional visitors of hospital beauty clubs, so the direction is different.

Canton Fair was founded in 1957, and is held in Guangzhou in spring and autumn every year, co-sponsored by the Ministry of Commerce and the Guangdong Provincial People's Government.