1. product marketing

1. do a good job in food research and development

the restaurant can organize a special purchasing team. Know both cooking and cost calculation, be responsible for root procurement all over the country, develop dishes according to the source of goods, and ensure product stability and profit maximization.

2. Speaking with product quality

High-quality dishes are always the basis for restaurants to retain customers. High-quality dishes should not only have characteristics, but also have good taste and rich nutrition.

3. Creating restaurant specialties

Signature dishes are very important for a restaurant.

second, brand marketing: the purpose is to quickly enhance the popularity of catering brands and establish brand influence in the same industry segment. Especially in the Internet era, there are many channels for brand marketing, and the chances of starting a brand are relatively large. Brand communication can be carried out in many aspects through some news media, self-media channels, search engine promotion, variety theater columns, subway advertisements, elevator advertisements, etc., to enhance brand awareness.

third, community marketing

if community marketing is done well, it can form a strong fission drainage effect and quickly enhance brand awareness.

Restaurants and restaurants can bring their usual accumulated old customers to the WeChat group, and promote them in the WeChat group and circle of friends through business service tools such as grouping, bargaining, coupons and lottery.