(China Time-honored Brand) refers to a brand with a long history, products, skills or services inherited from generation to generation, with a distinctive traditional Chinese cultural background and deep cultural heritage, widely recognized by the community, and forming a good reputation.

By the former Chinese people*** and the State Ministry of Domestic Trade in the big old brand enterprises. 1991 line of determination, all more than 1,600 old word enterprise was awarded the license. 2005 June, the Chinese business co-operation published in the old word determination model draft, indicating that the old word in 14 years after the beginning of again. 2006 April, the Ministry of Commerce cloth "" China old "identified norms (for trial implementation)" "Zhen old word project" program, said in three years, by the Ministry of Commerce in the whole Fan set 1,000 "Chinese old word", and in the name of the Chinese People's **** and the Ministry of Commerce, awarded a plaque and.

[Edit paragraph]Definition of China's old < / p>

"China's old" refers to the long-term production and management activities, inherited and inherited the excellent cultural traditions of the Chinese nation, with distinctive regional cultural characteristics and traces of history, with a unique technology and business characteristics, and has achieved a widely recognized and good business reputation of the enterprise name and product. enterprise name and product brand with good business reputation.

[Edit Paragraph]Introduction

Long-established brands are the best of the best left over from hundreds of years of competition in commerce and handicrafts. All of them have each gone through the hard work of the history of the development of the family and eventually dominate the line. Its brand is also recognized as a synonym for quality. The development of modern economy has made the old firms seem a bit lost, but it still stands out with its own characteristics. Among these famous old stores, there is Tongrentang, which started in the Kangxi period of the Qing Dynasty to provide secret prescriptions and medicines for Chinese medicine, Neilian Sheng, which was founded in the third year of Xianfeng in the Qing Dynasty (1853 A.D.) to make boots for the royal relatives and civil and military officials, and Ruifuxiang Silk Cloth, which was developed in the year of 1870 in response to the need of the dignitaries in the capital to dress with care and attention. Ruifuxiang silk cloth store, opened in the middle of the Ming Dynasty, famous for making delicious sauces, these old shops are part of China's long history, where you experience the tradition, experience is unchanged for hundreds of years of service.

[Edit Paragraph]Brand Characteristics

The old shops are not only a kind of commercial landscape, but also a kind of historical and traditional cultural phenomenon. Not to the Great Wall is not a good man, do not eat roast duck really regret, make Quanjude become a symbol of Beijing. And Beijing's folk hysteria, such as Dong Lai Shun's shabu shabu - really tender, Liubijiu's rag - sweet and sour, bitter and spicy have tasted, Tong Ren Tang's medicine - the real deal, and casserole residence's trade - not waiting for noon, etc., vividly expresses the brand characteristics of these old firms.

In the past, the old Beijingers bragged about a rich catchphrase: the head of the Ma Jiuyuan, feet on the Neilian Sheng, wearing eight Xiang, the waist wrapped in four big Heng. Here the "feet on the Neilian Sheng", that is to say, can wear the Neilian Sheng shoes, is a kind of status bragging rights.

[Edit]The scope of the recognition of the old Chinese brand

Department stores, traditional Chinese medicine, catering, clothing, spices, wine, tea, baked goods, meat products, folk crafts and other commercial and service industries. The famous ones are: Quanjude, Dogfood, Neiliansheng and so on. At present, the country's various industries **** there are about 10,000 old businesses, to today still in business but less than a thousand.

[Edit paragraph] The first batch of "China's old" list

Beijing

Beijing Wu Yutai Tea Industry Co. (Registered trademark: Tongshenghe)

Beijing Wangfujing Department Store (Group) Co. Ltd. (registered trademark: Laijin Yuxuan)

Beijing Daming Optical Co. Ltd. (Registered Trademark: Hundun Hou)

Beijing Silian Hair and Beauty Company (Registered Trademark: Silian)

Beijing Liubiju Food Co.

Beijing Jude Roasted Pork Wan Dining Hall (registered trademark: Roasted Pork Wan)

Beijing Lubiju Foodstuffs Company Limited (GuiXinZhai Food Factory, registered trademark: GuiXinZhai)

Beijing Tianfu No. Foodstuffs Company Limited (registered trademark: Tianfu No.)

Juide HuaTian Holding Company Limited Beijing Casserole Residence Dining Hall (registered trademark: Casserole Residence)

Juide HuaTian Holding Company Limited Beijing Casserole Residence Dining Hall (registered trademark: Casserole Residence)

Beijing Lubiju Foodstuffs Co.

Beijing Huatian Catering Group Corporation (Tongheju Dining Hall, Registered Trademark: Tongheju)

Juidehuatian Holding Co., Ltd. Beijing Barbecue Season Dining Hall (Registered Trademark: Barbecue Season)

Beijing Hongbinlou Catering Company Limited (Registered Trademark: Hongbinlou)

Beijing Liubijiu Food Co., Ltd. Tianyuan Soy Sauce Garden (Registered Trademark: Tianziba)

Beijing Jinxiang Fuxing Pharmaceutical Co., Ltd. Baitasi Pharmacy (Registered Trademark: Baitasi Pharmacy)

Beijing Yuan Changhou Tea Co., Ltd. (Registered Trademark: Yuan Changhou)

Beijing Gui Xiangcun Food Co. p>

Beijing Xidan Shopping Center Co., Ltd (Registered Trademark: XDSC)

Beijing Tongchunyuan Hotel (Registered Trademark: Tongchunyuan)