1. Complexity-contains all kinds of complex relationships.
Urban relations: urban clubs will be more in urban complexes. The upgrading of the complex and the urban economic relationship make the club and other functional relationships (such as retail, entertainment, apartments, etc.) subdivided and integrated. ) more critical. Wanda plaza is one of them. After years of development, various functional forms have won the competition and created a charming city center.
Internal relations: the internal functions of the clubhouse are becoming more and more diversified. With the development of the hotel, clubhouse, a comprehensive complex building, contains more other attributes. Conference, catering, entertainment and the hotel's own functional attributes interact.
2. Internationalization-The competition between international brands and local brands has formed a new pattern.
Internationally renowned club management companies have been operating in China for many years and are adapting to the China market according to the needs of customers. The club has enriched more facilities suitable for China's national conditions and occupied more market share.
Local brands, such as Wanda, are accelerating their expansion, forming their own brands and standards, giving full play to their advantages in understanding China's customer market and keeping up with international brands in software and hardware construction.
3. Diversification of types-various types of clubs appear and occupy different market segments.
High-grade star-rated clubs and economic clubs are the poles of the club's rapid development. But more and more mature markets have spawned more types of clubs: independence, clubs, destinations and so on. These subdivided products bring unique feelings to customers with different tastes and hobbies with high-grade and personalized design and service. For example, the "W" hotel is one of the representatives. This puts forward higher requirements for the design of the clubhouse. Different types of hotels will highlight different theme functions, which are different from ordinary high-end hotels. They will emphasize the theme of the hotel, fully follow this guidance in terms of space area, space form and post-decoration, and create personalized products.
4. Differentiation-homogeneous hotels make differentiated products.
The competition trend of clubs at the same level is obvious. Under the same conditions, the brand characteristics different from other clubs will highlight the hotel value and win more target customers. For example, downtown hotels are positioned as different types: conference type, business type and so on. , grab different target customers. There will also be its own special services, such as high-end restaurants, special spas, etc., to attract customers' consumption. The design should fully integrate these basic elements and highlight key points to improve the design.
5. People-oriented-the design adheres to the principle of people-oriented and considers the feelings of guests more.
In the early planning and design, we should give more consideration to the market and target customers, create suitable products for them, and fully consider the applicability and corresponding privacy of this group. For example, the size of the room should be considered in the design of the guest room, so as to better arrange the furniture: the setting of double bed or queen bed, the location of the desk, the consideration of meeting guests in the room, and the more convenient and comfortable use of the bathroom. The meeting function of the lobby bar in the public area and the more convenient all-day dining in the dining area are fully considered in the initial design positioning, and guide the later design throughout the whole process to bring better service to the guests.
6. Technology-More networking applications.
The preliminary design fully considered the development trends of Internet, cloud computing and other technologies, which made the network service and terminal control closer to users, and the customers' reservation, ordering and personalized needs could be quickly solved. For example, in the guest room, guests can directly use the mobile phone to remotely control the room facilities, or directly use the mobile phone to make reservations, pay, check out, order food, meet and other services. This requires the close cooperation between weak current design and architectural design in the initial planning.
7. Greening-the application of green energy-saving technology.
Architecture is a product with high energy consumption. The development trend of architecture is energy conservation and environmental protection, which is also the embodiment of corporate social responsibility and can save the operating costs of enterprises. The operation of the clubhouse is a long-term operation, and the green and energy-saving design and use will shorten the recycling cycle of the clubhouse and better carry out sustainable development.