From the quarterly trend, the consumer goods market accelerated quarter by quarter to improve. In the first quarter, the consumer goods market was seriously affected by the epidemic, the total retail sales of consumer goods fell sharply by 13.0% year-on-year, at the lowest point in history. In the second quarter, the situation of epidemic prevention and control continued to improve, market players accelerated the pace of resumption of business and market resumption, and residents' lives gradually recovered; the effect of policies to promote consumption gradually appeared, and the growth rate of the consumer goods market reversed from negative to positive, with the total value of retail sales of consumer goods increasing by 2.1% year-on-year. The third quarter in the second quarter on the basis of continued to accelerate, year-on-year growth of 7.5%. In the fourth quarter, the epidemic prevention and control situation is fully stabilized, the first half of the delay in the centralized release of consumption, the consumer goods market rebounded rapidly, the total retail sales of social consumption goods increased sharply by 19.1%, the growth rate accelerated than the third quarter of 11.6 percentage points, higher than the national 14.5 percentage points.

From the perspective of consumption region, urban and rural consumption are going hand in hand. Retail sales of consumer goods in cities and towns from the second quarter for three consecutive quarters of positive growth, of which the fourth quarter growth of 19.0%, the cumulative total of the year to achieve a strong reversal of the positive, an increase of 4.2%; the countryside due to the low degree of agglomeration of people, the foreign population is small, the epidemic prevention and control of the pressure is relatively small, coupled with the impact of the epidemic under the urban residents of the countryside Tourism, characteristics of agricultural products and other favored the countryside, the consumer goods market affected by the impact of the countryside is relatively smaller than the towns. In 2020, the province's retail sales of consumer goods in rural areas increased by 10.2% over the previous year, a growth rate of 6.0 percentage points faster than that of urban areas, including 19.5% growth in the fourth quarter.

From the commodity form, commodity retailing recovered faster. 2020, the province's retail sales of goods increased by 5.7% over the previous year, of which the scale of retail sales of goods in the first three quarters has been close to the level of the same period of the previous year (down 0.4% year-on-year), and the fourth quarter of the sharp increase of 20.2%, the recovery rate is relatively fast. Catering industry, due to the strong characteristics of personnel aggregation, the first half of the year by the deeper impact of the epidemic, the second half of the year to speed up the recovery. 2020, catering revenues than the previous year fell by 3.0%, the rate of decline than the first three quarters of the narrowing of 4.2 percentage points, of which the fourth quarter of the year-on-year growth of 7.5 percent.

From the commodity category, living consumer goods retail faster growth. During the epidemic period home life consumer goods demand is greater, in 2020, the province's quota above the enterprise (unit) retail sales of goods, tobacco and alcohol category than the previous year increased by 82.1%, grain, oil, food category increased by 21.9%, daily necessities category increased by 60.4%. Chinese and Western medicines category increased by 11.6%, furniture category increased by 3.5%.

From the point of view of sales channels, online consumption grew rapidly. Affected by the epidemic, no-touch shopping to accelerate the development of online consumption pattern growth is obvious. 2020, the province's limit above the enterprise (unit) retail sales of goods, through the public **** network to achieve retail sales of goods increased by 115.1% over the previous year; limit above the catering industry enterprises (units) through the public **** network to achieve the meal revenue increased by 24.4% over the previous year, the growth rate than the previous year to increase by 25.7 percentage points.