A blind box, as its name implies, refers to a toy box in which consumers can't know the specific product styles in advance, and it has random properties. This kind of tide play, which was born in Japan, was originally called mini figures, and it became known as blind box after it became popular in Europe and America. ?

The so-called blind box usually contains the periphery of animation, film and television works, or dolls designed by designers alone. It is called a blind box because there is no label on the box, and only when you open it will you know what you have drawn. Psychological research shows that uncertain stimulus will strengthen repeated decision-making, so the blind box has become an addictive existence for a time.

The relatively strong purchasing power enables those young people who are influenced by film and television animation culture to support a huge blind box economy. From IP design in the upstream, to retail in the midstream, to second-hand trading and doll modification in the downstream, its industrial chain is quite mature, and the market space is huge. Of course, it is constantly hollowing out the pockets of young people.

Extended information:

Market reaction of blind box economy:

In the capital market, in recent two years, many A-share listed companies have laid out the blind box market. In such a feast of blind box economy, brands, designers (IP producers) and related industries of unmanned retail machines are supplied, and mid-stream agent factories are responsible for production, while sales (including manufacturers' self-support, agents and brands' self-support), second-hand transactions and accessories, fast-moving markets, etc. all enjoy market dividends.

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