The light can not be too strong: the light of the sales place can guide customers into the mall, make the shopping place to form a bright and pleasant atmosphere, make the goods show a sharp eye-catching, colorful, and cause the customer's desire to buy. Dim light, the mall will appear dull and depressing, and too much light, and will make customers feel dizzy, salesman vision mental strain, easy to make mistakes. Because of the great impact of light intensity on the shopping environment, modern shopping malls pay great attention to the rational use of lighting equipment to create a bright and relaxed shopping environment. Festive display in the design requirements of the theme, clear, clear, fast, instant and strong so that customers can see at a glance, the color of the beautiful colors to facilitate the attraction of the customer's eye. Festive display belongs to informative publicity display, so the layout of the location of the shopping mall is also more important location and traffic concentration area. Because of the frequent use of holiday art display, and marketing role of special, the overall sales of the mall play a pivotal role in supporting. For example, the Christmas display of Beijing Yo Sugar Life Plaza (Beijing Chia Chen design work) - Gorgeous Closet, which is themed on Christmas shopping party, transforms women's closet into a Christmas tree, attracting consumers to look for the one that is "always missing" in their closet. "
The use of natural light can show the original appearance of goods, but also to save energy. But the natural light source by the building lighting and weather changes, far from meeting the needs of the business premises, especially large shopping malls are dominated by artificial lighting. Artificial lighting in shopping centers is divided into basic lighting, special lighting and decorative lighting. Special lighting: also known as commodity lighting, which is to highlight the characteristics of the goods, to attract the attention of customers and set the lamps. Such as in the sale of jewelry and gold and silver jewelry parts, the use of directional cluster light irradiation, showing the commodity crystal dazzling, precious and gorgeous; in the fashion sale position, the use of bottom light, background light, show the outline of the goods line.