I. Description of the scheme:
Corporate TV promo is an image promo that systematically introduces corporate culture, entrepreneurial spirit, production and research strength and international and domestic markets. Therefore, the production of this film aims to achieve the effect of grand momentum, compact rhythm and leading technology, and show its elegance as a large-scale backbone enterprise of China No.1 Aviation Company and a top 500 enterprise in the national electromechanical industry. The whole film adopts the narrative mode of summarizing first and then dividing, and the promotional videos can be combined at will according to the needs of various industries or occasions. The length of the promo is tentatively set as 12'.
Second, the promotional film framework:
The promo is divided into four parts: overview, description of various industries, management, culture and prospect.
1. summary (3'): content: director's whole film. This paper introduces the historical and cultural origin, affiliation, title, main honor and industrial structure of Jincheng in the past 60 years. Highlights: information on aviation hi-tech, well-known trademarks, export inspection exemption, 3C certification, international joint ventures and cooperation, National Day military parade, and contribution to national defense construction. Results: Using three-dimensional animation, subtitles, tone sandhi and other TV stunts, we created a high-tech enterprise group image based on domestic and global perspectives.
2. Sectors (separated by tidbits): Introduce the present situation and future development prospects of major industries in Jincheng respectively. Concerned about Jincheng: aviation, light industry, motorcycles, international exports, special vehicles, and tertiary industry.
(1), aviation electromechanical industry (1'30 "): content: professional section of Jincheng Nanjing Center; Production and research strength; The position of China No.1 Airlines and Jincheng's contribution to the national aviation industry: civil aviation products. Development direction and prospect: to create "the center of development, the center of harmony, the innovative China planning book writing planning book layout planning book writing skills project planning book advertising planning book activity planning book six strategies film and television media-the first brand heart of East China film and television production". Effect: mainly in cool colors, reflecting the high-tech sense of aviation industry.
(2) Light energy industry (1'): Introduce the application field, domestic and foreign cooperation and development prospect of Jincheng Light Energy.
(3) Motorcycle industry (1'30 "): current situation: R&D strength and product structure; Technical cooperation with international high-end enterprises (Japan, Italy April, etc. ); Outstanding: "several rounds of circulation from entry to exit", "technology and products, market, brand and qualification are four equivalents in cooperation"),
Participate in the top international competition-Dakar. Effect: Strong sense of rhythm, rapid picture changes, reflecting the vigorous development of the industry.
(4) Special purpose vehicle industry (2'): Jincheng special purpose vehicle's industrial structure and product structure application field, its scale, vision and its role in national defense construction, participated in the National Day military parade.
(5) International export business (1'): Content: Introduce the transformation of Jincheng's export from "selling" to "going out"; Market structure and market performance; "Three rights", export inspection exemption, etc.
Effect: A lot of cooperation scenes. Warm tone, rendering Jincheng in cooperation has affinity and broad mind.
(6) the tertiary industry (1'): content: the resources that the tertiary industry in Jincheng now has, the development ideas and prospects of Jincheng Science and Technology Park (three-dimensional animation) Effect: the prospects of the high-tech industry incubator in Jincheng Science and Technology Park are depicted by two objects (the renderings of Jincheng Science and Technology Building, Jinlong Panjiayuan, the factory building, etc.). ) and virtual scenes (3D animation).
3. Management and culture part (30 "): content: corporate culture and entrepreneurial spirit (serving the country by air, pursuing the first; Passionate and enterprising, aiming to surpass, etc. ), staff training, CIMS project.
Effect: Through the introduction of culture, science and technology and management, the profound connotation of Jincheng is reflected.
4. Prospect part (30 "): medium and long-term development planning, thinking and vision of the enterprise. Effect: The scene is grand, the pictures and music are fast-paced, and the image of Jincheng as a large-scale enterprise with diversified industries and internationalization is reflected through a large number of information pictures.
Third, the requirements of the promotional film
(1) The explanation should be imposing and the narrative should be combined with reality;
(2) The picture angle is novel and the scene is grand; Use three-dimensional animation, subtitles and various TV special effects to shape the image of high-tech enterprises and groups based on domestic and global perspectives.
(3) Make full use of TV stunts, such as tone sandhi, fast and slow motion transformation, multi-picture transition and other skills to make TV pictures jump actively.
(4) The whole promo has a strong sense of rhythm and the transition is smooth and natural. Using the method of TV sound, picture synchronization, harmony and picture separation, the synchronized ones are synchronized and the separated ones are separated, so that all kinds of information of enterprises can be fully conveyed to the audience from two information channels: video and audio.
(5) The opening film should have the momentum of a tiger's head and the ending film should have the strength of a leopard's tail. Let the audience feel shocked after watching the movie.
(6) Correctly reflect the information of "AVIC" and "AVIC Jincheng".