1. Marketing objectives

1. Short-term objectives: attract customers, improve business strategies, achieve popularity among consumers, and increase the repeat rate of old customers.

2. Mid-term goal: to achieve the leading popularity and reputation among similar hot pot restaurants, and to rank among the best restaurants in the region, so as to improve the brand effect.

3. Long-term goal: attract financing cooperation, set up branches and operate chain stores.

second, publicity strategy

1. managers: in the first month of opening, all managers should do their best to promote their own brands. To fully publicize in your own field circle, you must call friends every day and mobilize all the resources around you. Whether it is consumption or banquet, every manager guarantees a table to the store every day of the week.

2. network: Weibo, QQ, wechat, renren. com. After the opening of the business, follow-up publicity was carried out on the major forums and certain discounts were given. Participate in the activities of group buying websites, and be sure to be popular in the two months after opening. When the popularity goes up, it will naturally start to pave the way for profit.

3. cash _ and leaflets: print some opening leaflets with in-store introduction, discounts or other preferential activities. Then print some 31 yuan gold _ distributed in major business districts, outside shopping malls, supermarkets, residential quarters, nightclubs, beauty salons, clothing stores and other places.

Marketing is an effective promotion method to increase store revenue and create profitable value. In fact, the purpose of marketing is to make money, make profits, and marketing is just icing on the cake. It is a circular link around the four elements of service and product, environment and customer experience, which will eventually make the customers in the store refresh their sense of existence for a long time, and at the same time occupy a place among the brands of the same category. Thank you for reading!