Baking is a common food in people's daily life, and there is a great demand in the market. Many entrepreneurs have opened a bakery. So, if you want to succeed in the baking industry, what are the business models of baking shops? Let me take you to learn more about it.

1. A "cake shop" that mainly sells all kinds of cakes * * * including delivery business * * *

The operators of such "cake shops" generally insist on not making and selling bread products as their main business. For example, the "Wofu Kid Cake Shop" recently appeared in Beijing and the "Nagasaki Cake Shop" which has been established in Taiwan Province baking market for nearly a hundred years.

2. "Professional Bakery" which mainly sells all kinds of bread

Generally, the operators of such "bread shops" insist on not making and selling flour cakes as their main business. For example, the "Luowa Bakery" in Taichung, which recently sensationalized the baking market in Taiwan Province.

3. "traditional bakery" which mainly sells bread and cakes

This type of "traditional bakery" is the most impressive one for our consumers, and it is also the business model with the largest market share in the domestic baking market at present.

4. "Compound cake shop" which mainly sells cakes and water bars

This kind of "Compound cake shop" with "cakes and water bars" as its business form, because of its small business area, can't provide customers with seating area, and only provides customers with "water bar products" by simple service or take-away way.

5. "Compound cake shop" which mainly sells cakes and cafes

"Compound cake shop" which sells cakes and cafes has a large business area and can provide more seats for customers. Apart from simple water bar service, it also provides customers with take-out or delivery services. For example, Teddy Days Cake Shop in Beijing and yanik Cake Shop in Taiwan Province.

6. "Compound Cake Shop" which mainly sells bread+cake+water bar * * * * Cafe * *

"Compound Cake Shop" which sells bread+cake+coffee shop has a large business area and can provide more seats for customers. Besides simple water bar service, it also provides customers with take-out or delivery services, which is also the current one. For example, Beijing's "delicious taste" and "Jinfeng Chengxiang".

7. A "compound cake shop" mainly selling "bread+cake+convenience goods"

Generally, the business area of such "compound shops" is medium-sized. Nowadays, there have been "convenience stores" in the market, which mainly focus on convenience goods and supplemented by baked goods to provide convenience for more customers. For example, Shanghai Family Supermarket, Rosen Supermarket, Keke Supermarket, Good Neighbor Supermarket and 7-11 Convenience Supermarket have all entered the competition in the baking market one after another.

8. specialty store, which mainly sells wedding cakes separately

This kind of wedding cakes in specialty store has dozens of famous names in Hong Kong and Taiwan, such as Isabel, Huanglou and Danbi. It is understood that at present, similar "wedding cake stores" have begun to appear in Guangdong province. For example, the Hongluo Wedding Cake Shop in Ningbo.

9. Take "Compound Bakery" which sells wedding cakes+bread+cakes

This kind of "Compound Bakery" which sells wedding cakes+bread+cakes. At present, there are large baking shops such as Santa Anna and Maxim in Hong Kong. There are also famous shops in Taiwan Province, such as Taibei Huaqi, Taichung Lianxiang, Tainan Mingxin, Danbi, Kaohsiung Wuji, etc., but at present, there seems to be a blank in this kind of "compound cake shop" market in China.

11. Compound Bakery, which mainly sells bread+cakes+bookstores+cafes

At present, Kyle Polo Bakery in Taipei is the most representative of this kind of compound bakery, and Kyle Polo Bakery in Taipei has also entered the Shanghai baking market. I believe that domestic baking industry operators will be able to launch it immediately at an appropriate time.

11. A compound bakery selling bread+cake+foreign fast food

At present, this kind of compound bakery selling bread+cake+foreign fast food has appeared all over the country. For example, Yilin Food Company located in Hohhot, Inner Mongolia.

12. Compound Bakery Restaurant with Western Restaurant+Cake+West Point+Bread Category

This kind of Compound Bakery Restaurant with Western Restaurant+Cake+West Point+Bread Category is represented by Jinuo Bakery Restaurant in Shanghai and Beijing. There are more than a dozen representatives in Taiwan Province, such as Bulanli Bakery Restaurant, FM and Fashion.

management skills of bakery

1. Two principles

1. Principle of time concept

The longer customers stay in the store, the more likely they will buy products.

Among them, the time customers spend in the store depends on whether the shopping experience * * * the store layout atmosphere * * * is comfortable or not.

This kind of time does not include the simple waiting time. If the average customer waits for more than 2 minutes, he will start to feel irritable.

2. The principle of conversion rate

is the ratio of the number of customers who actually bought goods to the total number of shoppers who entered the store.

the importance of conversion rate is that you have paid a high advertising cost * * * advertising market rental fee * * * for the opportunity for customers to enter the store, but you let customers leave empty-handed.

the factors that affect the conversion rate are generally the quality and price of goods, the service of employees, and the environment and display of stores.

for example, the more customers interact with shop assistants, the greater the average sales volume of products will be.

2. The route the customer walks

1. Shoppers need a buffer zone

The store needs an obvious signal to remind him that he has entered an area different from the outside world, and the smell, temperature, rhythm, sound and color of this area are different from those in a hurry or dark and humid place outside. With the buffer zone, customers can slow down and pay attention to more information and products.

otherwise, the result is that he hurried into the store, and a lot of product and service information at the door was completely ignored.

2. Placement of billboards

Product advertisements must be eye-catching first, and must attract customers' attention. Smart advertisement placement should be able to interrupt the sight of shoppers who are just flush with * * * as much as possible and block their eyes. For example, a small advertisement on the checkout counter of McDonald's.

in addition, it is very effective to place advertisements in the places where customers are most idle. * * * For example: elevator advertisement, although it is not pleasant for shoppers ***

3. The direction of customers' inertia movement < P > A bakery with a large area can display the most goods in front of the most customers for the longest time, and it can always guide consumers to various locations in the store involuntarily.

When people enter a store, they are always used to walking to the right. Therefore, the space on the right side of the front door in the store is a prime location, with the most popular brand in the center, and the product on the right side of it is a position where it is easy to sell products.

Third, the behavior of shoppers

Men pay less attention to the price of products than women. When men accompany women to shop, they will reduce women's shopping time, because men tend to shop quickly and leave. Therefore, setting a comfortable seat for people or setting a product area that men are interested in is conducive to solving this problem.

to improve the quality of customer experience products requires in-depth thinking. for example, strengthening the light projection brightness of the main products on the shelves of stores and matching them with appropriate POP posters can promote product sales.

four, three elements of store layout

three elements of design * * * location layout, moving line decoration * * *, sales planning * * * what theme products to sell * * * and operation * * * clerk service behavior * * * are closely related. If one of the above three elements is strengthened, the pressure on the other two aspects can be alleviated, on the contrary, it will increase.

for example, shortening the length of the checkout counter may lead to low efficiency of employees and lower customer satisfaction.

tips: one of the tips to increase the sales of products is to put similar or related products together and hold appropriate tasting activities, which will surely attract more attention from customers

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