The off-peak season of catering hot pot is very obvious. Consumers generally think that eating hot pot in summer is easy to get angry. Under the influence of this concept, there are not only fewer passengers in summer, but also the unit price of customers is much lower than before. So how to do a good job in off-season marketing of catering hot pot restaurants?

1. Change consumption habits and guide consumption ideas

Consumers in different regions will show different consumption habits. If we want to change consumers' consumption habits, operators must

guide consumers' consumption ideas.

1. Make clear the positioning of catering hot pot

The business of catering hot pot is not so good in summer, so we must first analyze the positioning of catering hot pot. Formulate different consumption patterns for different consumer groups and specific business districts.

2. To promote consumer guide

is not simply to use promotional means, such as giving away as much as you eat, price discounts and so on, but to highlight the benefits that products can bring to consumers and the diversification of business varieties. For example, the business of Yu Yishou Chuanxiang hotpot in summer can be the same as that in winter < P > or even exceed the turnover in winter. They don't attract guests by conventional discount means. They eat hotpot in summer with some fruits given by < P >, which is more cool and refreshing, and will not get angry no matter what season they eat.

Second, carry out effective marketing activities

While clarifying the positioning and business direction of catering joining hot pot, it is also necessary to investigate whether there are other local catering joining hot pot shops. What is their grade? How's business? What is the market positioning? What is the price positioning? Check whether the product mix of your own catering to the fire

pot is attractive enough, and then you can carry out marketing activities step by step.