On the road of entrepreneurship, every entrepreneur faces countless challenges and bottlenecks. How to stand out in this competitive market and realize your entrepreneurial dream? The answer may lie in the books in your hands.
Today, we recommend a list of must-read books for entrepreneurship, these 10 best-selling books will provide you with valuable experience and wisdom to help you break through the entrepreneurial bottlenecks to success!
1, "Business Sage"
Author: Hou Quan sound
This is a "good book that can change the fate of businessmen", known as the business community "Journey to the West". At the same time, "Business Sage" is also known as a textbook of personality growth of contemporary private entrepreneurs, a strange book that can change the fate of businessmen. Business Sage" shows us the company's 40 years of historical changes from scratch, from small to big, from weak to strong, depicts for us a magnificent picture of life and a strange social scene between individuals and the times, between individuals and groups, between the enterprise and the country, between the family and society, between the present moment and the history, and portrays a vivid character, interpreting their different trajectories and destinies in their respective lives.
2. From 0 to 1
Author: Peter Thiel, Blake Masters
This is a very valuable business book, which provides a new way of thinking about business and a guide to action. The author argues that successful startups should pursue monopoly, not competition. He argues that competition is inefficient, while monopoly leads to higher profits and better user experience. He suggests that entrepreneurs should think about how to create unique value that will lead to a monopoly in the market. The book cites ideas and theories from philosophy, history and economics to help readers better understand the nature of business and the logic of future development.
3. Positioning
Author: Ai Rees , Jack Trout
This book has been hailed as a must-read by many businesspeople because it provides many practical marketing strategies and ways of thinking, which can help companies better understand the needs and psychology of their target users, so as to develop more effective marketing strategies. The book reveals that the essence of modern business operation is to compete for users. In the age of self-media, positioning thinking becomes more and more important, and enterprises need to understand their target users more precisely in order to develop marketing strategies.
4. Huawei Management Method
Author; Huang Jiwei
Huawei Management Method is a summary of the best of Huawei's management experience written by the company's top management. The book covers a wide range of aspects such as strategic management, team management, middle and senior management, crisis management, etc. It is a guide to Huawei's success and provides reference value for other companies and managers. Among them, strategic management is the key to Huawei's success, with the company focusing on long-term planning, customer-centeredness, and continuous investment in R&D and innovation. In terms of team management, Huawei advocates a "wolf culture", emphasizing teamwork and the spirit of struggle, and realizing rapid response to market demand and enhancing competitiveness through efficient teams and collaborative mechanisms.
5, "borrowing momentum"
Author: Uncle Golden Gun
"Borrowing Momentum" is a very valuable book, which discusses in depth how to leverage the momentum in order to realize the success and create explosive brand methodology. The author, Uncle Golden Gun, is an advertising guru who shows readers how to leverage momentum in order to achieve business goals through his practical experience and success stories. The book covers 128 golden rules and 10 top thinking on leveraging momentum, which can help readers better understand the market and consumer needs so as to develop more effective marketing strategies.
6, "Growth Hacking"
Author: Sean. Ellis
"Growth Hacking" is an important book on how to grow your business through a data-driven approach. The book emphasizes the use of data, segmentation clusters, ABC... Test, and other means to reach business growth goals through scientific methods and techniques. With the rapid growth of the Internet, more and more companies are focusing on building growth teams. Therefore, the content of the book "Growth Hacker" corresponds to the work content of many product managers in China, and it is not only for operation personnel, but also can provide valuable reference for product managers.
7, "Positioning"
Author: Ai Rees, Jack Trout
"Positioning" is a far-reaching business classic, known as "the biggest impact ever on the concept of marketing in the United States" of a book. The book was selected by Fortune Magazine as the first of the "100 Best Business Classics of All Time", which is a clear indication of its importance in the business world. Along with E. Reese, A. Reese is one of the world's foremost experts in marketing strategy. They are both important figures in the field of business, and their ideas and theories have had a profound impact on global business.
8, "Reading Financial Reports in One Book"
Author: Xiao Xing
"Reading Financial Reports in One Book" is a classic financial analysis book that has been well received by readers. Since its publication in 2014, it has been a bestseller and has been hailed as the best introductory book by a wide range of financial beginners, investors and business managers. The book focuses on interpreting the three main financial statements - balance sheet, income statement and cash flow statement - and their relationships, helping readers to build a financial statement framework and analyze the meaning behind financial data in depth. It explains complex financial statements and financial analysis in a clear and easy-to-understand way, which is of great practical value to both individuals and businesses.
9. Influence
Author: Robert Theodini
Influence is a classic book of social psychology written by Robert Theodini, the "godfather of influence," which provides an in-depth analysis of the nature and application of influence. Prof. Theodini is known as the "Benjamin Franklin of influence" due to his extensive reputation in the fields of persuasion, compliance, and negotiation. This book brings together years of research by Prof. Theodini and reveals, in his insightful style and practical insights, how people are driven by various kinds of influence in their daily lives. Reading this book can provide you with the building blocks for understanding the psychology of others.
10, The 21 Laws of Leadership
By John C. Maxwell
This is a classic book by John Maxwell, the world's preeminent leadership problem solver and motivational speaker. He is regarded as the master of the masters of leadership development. His more than 50 best-selling books impact more than 350,000 people each year and influence the lives of millions through seminars, books, and videos. The 21 Laws of Leadership, a collection of John Maxwell's 40 years of research, effectively speaks to every aspect of improving leadership with 21 clear laws.