Box Horse Fresh Life is a new retail format for Alibaba Group to completely reconstruct offline supermarkets. It is a new retail platform driven by data and technology. Box horse is not only a supermarket, but also a restaurant and a vegetable market.

At present, Boxma Xiansheng has opened more than 60 offline stores in Shanghai, Beijing, Shenzhen and other 13 cities, and opened up different online and offline business modules such as fresh food, catering, takeaway and supermarket.

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The biggest difference from traditional retail is that Box Horse uses big data, mobile Internet, intelligent Internet of Things, automation and other technologies and advanced equipment to achieve the optimal matching of people, goods and fields. From supply chain, warehousing to distribution, Box Horse has its own complete logistics system.

The stickiness and online conversion rate of box horse users are quite amazing. According to Hou Yi, online orders account for more than 50%, mature stores that have been in business for more than half a year can reach 70%, and the online commodity conversion rate is as high as 35%, much higher than traditional e-commerce. At present, the ratio of online orders to offline orders in mature stores such as Shanghai Jinqiao Store is about 7:3.