What is the profit margin of snack industry?

Generally speaking, the profit of ornaments is kept between 51% and 211%. That is to say, the purchase price in 4 yuan is about 6-12 yuan. Such a huge profit is of course the first choice of most small investors. But how to make a jewelry store well, now let's take a look at its specific operation:

Professional: In recent years, the market demand is increasing, and more and more people are doing jewelry business, and the market competition is more intense. However, there is still a lot of market space for jewelry, because the trend is constantly changing, just requiring employees to be more professional.

Location: Considering that a large part of the customers of jewelry stores are students, generally speaking, you should choose places with many young people, especially fashionable people, such as the university town or the vicinity of university high schools. Of course, busy commercial streets are also acceptable, but generally speaking, I don't recommend them.

decoration: the decoration is not as luxurious as a hotel, but it must be as fashionable as possible. In itself, jewelry is a popular trend. When decorating, you must pay attention to style, standardization and conspicuous, strengthen the brand's emotion and times, and make the storefront design and signboard become your own free advertisement. Generally speaking, the specialized expenses should be kept within 31,111. For boutiques, 31,111 is about 21-41 square meters (1-21,111 is about 21-41 square meters). Of course, the specific decoration expenses should not be generalized. The things needed are: the shelf price in 481 yuan is all-steel structure, with four floors of 2 meters and a width of 1.6 meters. Of course, this price is the highest. Counters, spotlights and other necessities.

purchase: purchase must be based on local culture and customs; The price must be based on the age group of the consumer groups around you, the consumption level and income of the city; Service must be in place, which is the foundation of modern business.

all kinds of goods: it is generally better to purchase goods for the first time with a budget of 51,111 yuan. Of course, the goods can only be paved with 31,111 yuan, including makeup series, headdresses, hand ornaments and other jewelry series, key chains, cartoon puppets, porcelain doll and other gift series. Goods should be high-grade and low-grade to meet the needs of different consumers. If the goods want to have characteristics, it is best to purchase them in ethnic minority areas. Tibetan ornaments and Dai ornaments are very popular. People nowadays pay attention to personality.

type of goods:

silver ornaments: necklaces and pendants, Bracelets, bracelets, anklets, ring pendants, accessories, brooches, earrings and other silver ornaments

rock crystal: topaz amethyst powder crystal, white crystal, ghost image, titanium crystal, hair crystal, smoke crystal, mixed crystal jewelry, crystal raw ore, crystal cave, agate cornucopia, garnet olivine, tourmaline moonstone/sunlight stone, Czech meteorite/black meteorite, aquamarine /TOPAZ malachite turquoise/ White turquoise agate obsidian Opal/opal chalcedony tiger eye stone/eagle eye stone/wood stone red stone/lapis lazuli/ Purple dragon crystal fluorite other crystal ornaments

Jade ornaments: natural jadeite artificially improved jadeite

Natural jade: bracelet, anklet, ring pendant, brooch earrings and other natural jade ornaments

Glass ornaments: necklace pendant bracelet, anklet, ring pendant, brooch earrings and other glass ornaments

Diamond ornaments: necklace pendant bracelet, anklet, bracelet, earrings and other glass ornaments. Rings, rings, brooches, earrings and other diamond ornaments

Pearl amber coral ornaments: natural cultured seawater beads, natural cultured freshwater beads, natural amber natural corals and other pearls/amber/ Coral jewelry

gem jewelry: natural gem bare stone necklace pendant bracelet anklet ring pendant jewelry brooch earrings other gem jewelry

men's jewelry: ring earrings pendant necklace bracelet

simulation jewelry: necklace pendant bracelet anklet ring headdress waist brooch earrings other simulation jewelry

gold and platinum jewelry: necklace pendant. Bracelet bracelet anklet ring pendant jewelry brooch earrings other gold and platinum jewelry

Tibetan other ethnic jewelry: necklace pendant bracelet anklet ring pendant jewelry tiara waist earrings other Tibetan silver jewelry other ethnic jewelry

popular jewelry: necklace pendant bracelet anklet mobile phone jewelry/ Bag pendant ring pendant jewelry DIY jewelry brooch earrings ring pendant mobile phone pendant constellation jewelry

couple toy flannel doll

couple gift set gloves watch umbrella scarf bag cup tableware perfume MP3 music box

It is recommended to re-enter some products of Tencent, and the above categories are for reference only when friends purchase. If the purchase quantity is not large, Considering the problem of freight, it is best to be near, or you can contact several companies to purchase goods in Yiwu together, or you can purchase goods in Yiwu several times before, and then form a long-term cooperative relationship with these manufacturers. Using e-commerce to communicate can save a lot of money, but it must be noted that you must come to Yiwu in a few months to investigate the recent fashion trends of new styles abroad.

In partnership, the authority must be clearly defined: if two or more people are partners, they must talk clearly about the issue of money rights before opening a store. The more clearly they talk in advance, the longer friends can do it, or they will be quarreled over small things. Don't think that this is a trivial matter, and everyone is the same and absolutely different. If you have a similar articles of association of a joint-stock company and set up a better authority, you can reduce the problem to invisibility. In addition, make a partnership with your friends, and be prepared to compromise on everything. It's not that good friends won't cooperate together, so why haggle over every ounce and make everyone rich.

Do you want to join? Many people don't know whether they should join or not. In fact, there are advantages and disadvantages to joining or not. The advantages of choosing to join the store are that the headquarters will provide free membership cards, POP image cards, publicity and inkjet materials, and annual sales of 1.5 million yuan to 1.2 million yuan will also get a certain rebate; The disadvantage is that you have to pay an initial fee of RMB 1,111 to RMB 5,111, in addition to a deposit of several thousand yuan. Of course, if you have vision and sales experience, you can open a store smoothly without joining.

adopt various marketing methods:

① experiential marketing method: ask customers to match the main accessories and select the best matching award, so as to deepen the impression of the store and its services subconsciously, thus rapidly expanding the public awareness of brands and services. ② Club membership system: develop customers by recruiting club members, and lock in a relatively fixed customer base. ③ Reciprocal activities of members: Reward old members and attract more new members, and new and old customers can enjoy corresponding discounts at the same time, creating a miracle of continuous new customers. ④ Circular service system: provide after-sales service for customers, provide value-added services and win wide social support, and winning business reputation is the beginning of winning wealth. ⑤ Organization and management method: We can make use of good geographical relations and various superior resources to take the initiative to attack, expand the influence and create successful brilliance. ⑥ Joint operation method: You can form a joint venture with nearby coffee shops, cinemas, Internet cafes and other commercial organizations with the same customer base. For example, if you buy a specified accessory, you may get a movie ticket or a 2-hour network card.

In addition, it is suggested to open an online store on Taobao for online marketing. After all, everyone is in business, and if you can earn more, you can earn more. eBay is now a charging system, but Taobao does not charge. Always pay attention to fashion trends, and recommend magazines as Fashion Jewelry published by China Jewelry Network and Fashion Jewelry at Home and Abroad published by Shanghai. Compared with Fashion Jewelry, Fashion Jewelry at Home and Abroad is more readable, but not practical, because it basically introduces luxury goods. Of course, for ordinary jewelry store owners, it is good to know some luxury goods market conditions.

I forgot one thing. I didn't mention the most eye-catching Japanese and Korean jewelry in the above jewelry classification. I hereby point out that Japanese and Korean jewelry has been selling well with the popularity of Japanese and Korean movies, cartoons and clothing in recent years. The origin of Japanese and Korean jewelry is in Qingdao. The problem is that Japanese and Korean manufacturers in Qingdao generally don't show their new products easily, especially Korean manufacturers, and the confidentiality factor is higher. You will find it in the annual Qingdao Fashion Jewelry. Exhibitors are basically China manufacturers, while visitors are mostly Korean manufacturers, whose purpose is to collect information. Therefore, it is better to purchase goods in Yiwu, and many manufacturers in Yiwu directly make samples, which means they can directly inquire about the latest fashion trends abroad.

China Jewelry Supply Network

If you don't have a local wholesale market, it's also a good idea to go online. If you want to go bigger and get cheaper goods, here are the top 51 wholesale markets in China. Please refer to

in order of turnover:

1. Zhejiang Yiwu China Commodity City

2. Zhejiang Shaoxing China Textile City

3. Liaoning Shenyang Wuai Small Commodity Wholesale Market

4. Liaoning Chengxiliu Clothing Wholesale Market

5. Shandong Linyi Wholesale City

6. Wuhan Hanzheng Street Small Commodity Market

. Three small commodity wholesale markets in Zhuangmian

9. Shandong Qiaochuan clothing scene

11. Jiangsu Wusa China Oriental Silk Market

11. Hebei Shijiazhuang Xinhua Trade Center Market

12. Zhejiang Xiaoshan Commercial City

13. Jiangsu Changshu Merchants Market

14. Zhejiang Huangyan Luqiao Small Commodity Wholesale Market is now changed to Zhejiang Taizhou Luqiao Small Commodity Wholesale Market. 5. Shandong jimo city clothing wholesale market

16. Chongqing Chaotianmen comprehensive trading market

17. Zhejiang Ningbo Cixi Zhouxiang non-staple food wholesale market

18. Liaoning Shenyang China Furniture City

19. Shandong Yantai Development Zone Cloud City Square

21. Heilongjiang Harbin Underground Commercial City

21. Zhejiang Zhuji Datang Textile Market

22. P>23. Guangfu Road Market in Changchun, Jilin

24. Zhejiang Hangzhou Silk Market

25. Shandong Jianbo Zhoucun Textile World

26. Zhejiang Huzhou Silk City

27. Zhejiang hangzhou sijiqing Clothing Market

28. Jiangsu Jiangyin Food City