There is a lot of knowledge in the marketing of catering. You should always remember one sentence. Don't let customers think that your food tastes cheap, but let customers take the initiative to spend in your store because they feel cheap.

If you discount the promotion again, customers will think that the profit in your store is still very large. Everyone thinks that wool is on sheep.

I'll give you some advice. The above are some marketing products that our store has received good results for your reference.

One: each table is given a box of designated beer, which can only be eaten in class and cannot be taken out. If you can't finish it, you can save it for the next consumption. At the same time, it is best to get a batch of beer from wine suppliers as a promotion, which depends on your ability.

Two: except for drinks at the bottom of the pot. Give 100 coupons every consumption.

Three: make a lottery box, or you can buy it on a treasure. Put eight ping-pong balls. The three of them can write 10% off, 8% off and 7% off on the ball. The other three wrote coupons of twenty or thirty yuan, and the last one wrote free. Posters in front of the store must highlight the content that can be exempted from orders.

Nowadays, marketing is inseparable from the network and friends circle. We must work hard at this point.

Original article, I hope to get your support, and your praise will make me feel warm and creative. thank you

I'll send you my previous plan.

Part I: Marketing planning scheme of hot pot restaurant.

Marketing planning scheme of hot pot restaurant

I. Company Profile

The "128" instant-boiled mutton hotpot restaurant in xx City is located atNo. 120 Renmin Road, xx City. You can take bus No.31in the city and get off at the cross station in the city. Grassland fresh sheep shed, the name may be unfamiliar to ordinary diners. In a mainland city like xx, such authentic instant-boiled mutton in Inner Mongolia is rare.

128 was founded on 20 14 and 12 in Baotou, the "hot pot capital" on the Inner Mongolia prairie. With its novel three-flavor hot pot, unique five soup flavors, eight pot bottom combinations, excellent quality of fresh mutton with Inner Mongolia characteristics, rich flavor of China traditional food culture and profound modern marketing management, it was a success in one fell swoop. In the fierce competition, the hot pot industry has sprung up and become a bright catering star.

Inner Mongolia 128 Catering Co., Ltd. is headquartered in Baotou, Inner Mongolia, and has registered the trademark of the State Administration for Industry and Commerce. The new processing technology of Sanwei hot pot mutton has won two national patents. 20 14 12 was awarded the title of "Green Catering Enterprise" by China Cuisine Association. With a high sense of responsibility and professionalism, Xianxiaolou people build a brand with quality and seek development with integrity. At the same time, they have gradually formed a set of professional management modes of joining, planning, training, distribution, management and marketing. Now it has developed more than 300 franchisees and 90 regional general agents in China. And it is rapidly expanding to the whole country at an unstoppable speed.

The company's goal is to build the first brand in China hot pot industry. The service tenet is: customer first, and the customer satisfaction rate of 100% can be achieved in all aspects. Since the establishment of 20 14, the production concept has been constantly innovated, and more than 300 franchise chain stores have been established in China. In the process of rapid development, the company maintains a steady and steady style, promotes the overall appearance of the enterprise with a realistic and innovative style, and promotes the chain business of fresh sheep houses to a new level.

Second, environmental analysis

1, macro/micro environment analysis

To understand instant-boiled mutton, we must first understand the origin of instant-boiled mutton. The legend of instant-boiled mutton originated in the Yuan Dynasty. In those days, Kublai Khan, the commander of Yuan Shizu, made an expedition to the south. During a March, he suddenly remembered a dish in his hometown-stewed mutton, so he ordered his men to kill the sheep and burn the fire. The cook knew that he had a bad temper, so he used his quick wits. He cut off more than ten thin pieces of meat with a flying knife and stirred them in boiling water a few times. When the color of the meat changed, he immediately fished it out and put it in a bowl and sprinkled it with fine salt. Kublai Khan ate several bowls in a row, turned over and mounted his horse to meet the enemy. As a result, he won a great victory. When preparing for the celebration dinner, Kublai Khan specially ordered mutton slices. The chef hurried forward and said, "This dish has no name yet. Please give it a name. " Kublai Khan smiled and replied: "I think this is called' instant-boiled mutton'!" Since then, "instant-boiled mutton" has become a court delicacy.

Instant-boiled mutton pays attention to fine knife work, thin and complete meat slices and palatable seasoning. Seasonings generally include sesame sauce, Shaoxing wine, bean curd, Chili oil, pickled chives, pickled shrimp oil, special soy sauce and so on. When eating, customers sit around the stove, rinse the mutton slices in boiling soup, dip them in seasoning, and eat them with the rinse. They are delicious. Instant mutton is suitable for all seasons, but