in recent years, with the accelerated expansion of catering enterprises, large and small restaurants have sprung up in the streets and lanes. In order to attract more business, merchants have made different tricks and used various famous "promotional signs" to attract customers. If the promotion activities lack creativity and follow the inherent promotion methods, it is doomed to be useless in improving operating efficiency and attracting repeat customers. So how should restaurants promote sales? Today, I will introduce several promotion methods and cases to you, and you can use them according to the actual situation in your store. 1. Time-sharing discount to attract customers. The lunch attendance time of most restaurants is usually between 12: 11 and 13: 11 every day. After the lunch peak, the attendance rate drops sharply, the restaurant staff is idle, and the customers are sparse. Time-sharing discount is an effective way to improve this situation. Case: A store has launched a catering discount activity from 1: 31 pm every day. At ordinary times, the lunch set meal in 61 yuan is priced, and you only need 41 yuan to enjoy it when it is discounted. In the past, employees who went to work during the lunch rush hour in the same store often stayed until the evening to prepare for the evening business. From the end of the lunch break to three o'clock in the afternoon, only a few waiters are responsible for receiving the sparse guests, and most of the time the waiters are "idle". Since the launch of this activity, the popularity of this restaurant has soared since 1: 31 every afternoon, and there is a long queue at the door of the restaurant. In the store that can only accommodate 56 people, the number of customers who eat in the store has surged to 251-311. Among them, more than 31% customers choose to come here for dinner after 1: 31 pm. 2. Coupons available when spending two cups this time and spending two cups in the store again for free are an effective means to attract customers to the store. If some new elements are added in this way, the effect will be doubled. Case: In order to attract customers, a barbecue shop launched a preferential activity in June. The rules of the activity are as follows: All customers who come to the store for consumption in summer will receive the same number of "draft beer coupons" when they consume several cups of draft beer this time, which can be used at the store next time and is valid for one month. There is no limit to the number of coupons per consumption, and multiple coupons can be used cumulatively. The focus of this promotion is to give customers the same number of "draft beer coupons" as the draft beer consumed this time. For example, if you order two glasses of draft beer at this meal, customers will get two "draft beer coupons", which can be used at the store next time. The more "draft beer coupons" customers collect, the more cost-effective. At the same time, group guests who hold this "draft beer coupon" will often bring new guests to patronize. This promotion method not only keeps old customers, but also attracts new customers. In addition, "this draft beer consumption" is another focus of promotional activities. When the guests order, the waiter can take the opportunity to verbally publicize the guests: "You can drink a few draft beers this time, and you can drink a few free drinks next time. You might as well order more." In this way, the guests' mood of "drinking a few more cups" was immediately mobilized, which virtually promoted the sales of draft beer. 3. The coupons are numbered and the winners are announced once a month. Lunch time is the key time for catering enterprises to attract customers. Among them, in order to attract repeat customers, it is an effective means to use coupons to make customers feel the pleasure of coming to the store again. Case: Take a western restaurant as an example, the store launched a coupon "lunch lottery" activity, which successfully attracted customers to the door. Customers who come to this store for dinner will receive a coupon with "lottery number" printed on it when they check out. The store announces the lottery results at the end of each month, and the winning number limit for that month is 5. When the winner comes to the store for consumption for the second time, as long as he brings the coupon with the winning number, he can enjoy a free lunch worth 71-81 yuan. In theory, five customers can get a free lunch every month. The winning results will be announced in the store within one month of the following month, and the overdue winning qualification will automatically become invalid. In addition, customers can get a cup of "soft drink" or a dessert with three coupons per episode, and a vegetable salad with ten coupons per episode. This measure has further aroused customers' desire for consumption. In addition, the coupons given for lunch can also be used at night, which has successfully turned daytime customers into nighttime tourists. The store used the "lunch lottery" and "coupons" to promote sales, which successfully attracted a large number of repeat customers. 4. One of the promotion methods to attract customers' attention is the "discount day", but most merchants launch discount days without exception, all of which are discount promotions. In fact, as long as the merchants make a slight change in the way of preferential activities, they can receive unexpected results. Case: A noodle restaurant, which designated the 7th, 7th and 27th of each month as "every seven days". On the discount day, customers who come to the store for dinner will be provided with a special lunch package and a side dish. The restaurant posted a notice of preferential activities at the door of the store, which would attract a group of new customers every time. At the same time, among the frequent customers who come to this store for lunch, many people will treat themselves with a "luxury" lunch out of the idea of "there is a special price today". In addition, guests who order ordinary meals on the discount day will get a 11% discount coupon for the next meal when they check out. There are various ways to promote sales. You should learn to learn more, observe more, ponder more, analyze and integrate according to the actual situation in your store, and some old promotion methods can also play new ideas. In addition, there are many methods and strategies that can be tried in catering business. If you want to get more marketing plans, you can look at WeChat official account Diversion Treasure. Diversion Bao provides all kinds of free business activity tools and activity strategies, and has advertising resources of 72 advertising platforms, covering more than 811 million users and bringing 1,111 passengers per minute.