Tik Tok makes a lot of money. Tik Tok ktv relies on anchors to drive the viewing volume, which can earn traffic fees and gift money. With many fans brushing gifts, Tik Tok ktv can make money. There is another way to make money by selling popular songs in Tik Tok. Popular songs have copyright fees, Tik Tok ktv can make money, and Tik Tok ktv can also make money by selling various music products. 1. The marketing content is story-telling, interactive and easy to imitate

The difference between the short video platform with vibrato and social platforms such as Weibo and WeChat is that the content of Tik Tok platform is more fragmented and video-oriented. Therefore, when entertainment service industries such as KTV put advertisements in Tik Tok, the creative content release is more story-telling, and it also needs efficient and direct interaction with fans, and it is easy to be imitated.

2. Diversification of content under the unified direction

Before advertising promotion in Tik Tok, brands need to establish their own promotion direction, constantly expand diversified content in the established direction, and keep fans around the core. Multi-directional promotion is easy to cause complicated content, which eventually leads to the loss of fans and loose community.

3. Pay attention to audio quality

Even though Tik Tok is a short video platform, don't forget that it calls itself a "music short video platform". Whether it is pop music such as "C Mile C Mile", "Like a seaweed", "Confirmed your eyes and met the right person", or online audio such as "The year you remember your illness" and "Hugging your husband", it has become a brainwashing "Divine Comedy" for mass communication.

Therefore, the blank area of audio/music is also very huge. As the operator and manager of KTV industry, they know more about interesting and easy-to-spread music, which is worth digging deeply.

4. Try more cross-border cooperation

Products with new elements can bring new product perception to users, and also make both parties have more brand images and achieve more user exposure.

as a carrier of plot, Tik Tok has stronger plot turning point and media interaction than Weibo wechat, so it will certainly bring more forms and creativity to brand cross-border cooperation.

for entertainment service industries such as KTV, there are various ways to cross the border, such as the cross-border combination of a KTV and a beer product, such as a KTV challenging @ other competing products, or the cross-border of other media such as Nongfu Spring &; Netease Cloud Music, Little Yellow Car & Minions ... can be used for reference.

Case sharing:

Temple Library, a global high-end life service platform, launched the # Give You a Beautiful World # Challenge in Tik Tok, which accurately hit the minds of young users and played different Tik Tok advertisements with a brand-name yellow box.

the temple library has set a new record with more than 151,111 users participating, which was previously set by OPPO at 124,111. Tik Tok officials once gave a "standard answer" on "How to make a brand Tik Tok": four categories: open-screen advertisements, information flow advertisements, sticker advertisements and products of cooperation with talents.

for the temple library, besides the first two kinds of conventional advertising containers, the novel forms of stickers and talents are used to connect the early ideas in series, taking advantage of the influence of KOL's head, and the novel and interesting young content is used as the carrier to trigger viral spread, and the brand influence is fully promoted.

Summary

As a representative platform of short video industry, Tik Tok has young users, strong consumption and high stickiness, which is suitable for brand exposure and product promotion. As the operators and managers of entertainment service industries such as KTV, when advertising in Tik Tok, they need to think carefully about what the promotion goal is and what their own brands are suitable for.

if you want to know more about advertising account opening in Tik Tok and advertising in Tik Tok, you can contact our customer service QQ, WeChat and telephone directly. Wuhan Juyi Media cooperates with mainstream media such as Baidu, Today Headline, Iqiyi and Youku to provide one-stop online marketing solutions for enterprises, and provide social media network promotion services such as Guangdiantong, Fantong, Momo and WeChat.