The billboard at the front of the door is a store trick. Shop signs are signs of shops, and some places are called "signs". From the perspective of brand promotion, a good shop sign in a busy area is not only a sign of the location of the shop. Good shop signs mainly require standard colors (characters), width, length, cleanliness and brightness, and surrounding lighting requirements include brightness, distance between lights and lighting time.

Historical origin

The cover, also known as "ballad", "market move" and "move", is the prototype of the signboard. In the old days, the door of a shop hung a cover as a signboard to mark the nature of its operation. Covers can be roughly divided into the following four categories: writing. Some are made of wooden boards, and some have a curtain hanging from the pole head. Write on it, the words are few but fine, and the pub writes the word "wine".

pawnshops write "pawn", tailors write "ready-made clothes", barbershops write "plastic surgery" and so on. There are also a few more words, such as the midwife writing "A swift horse rides lightly, and a certain person washes". Concise, clear at a glance. The image is vivid. Use the model of goods as a "cover", such as hanging a wooden fish in a fish shop, hanging a note in a noodle shop, and selling plasters.

The scissors seller draws a pair of scissors, and a big wooden tobacco bag is hung under the eaves selling tobacco leaves. In kind. What to sell and what to hang. A section of charcoal is hung in front of the door selling charcoal, a few strands of hemp are hung in front of the door selling hemp, a few strands of thread are hung in front of the door selling hemp, and a straw shop uses bamboo poles to tie up a bunch of straw. Symbolic. Is to use the image of the object as a symbol of the nature of the store.

extended information:

font size, that is, the name of the store. Or brand name. There are some famous time-honored brands all over Shaanxi Province. Jin Fuchang, a famous ugliness of Shaanxi Opera, sang in "Visiting Xi 'an": "Wear silk and satin" Old Jiuzhang "(satin shop), wear gold and silver" Old Fengxiang "(jewelry shop), and the whole family will take photos to find" Dafang "(photo studio) and want to have your son" Zaoloutang "(Chinese medicine shop).

Mopan glasses' Dehuazhai' (optical shop), Nanhua Company (candy company) eats foreign sugar, the first market (shopping mall name) buys toys, and the world pharmacy (western pharmacy) looks at foreign houses. " In the old days, shops in Shaanxi Province liked to use auspicious words and words such as benevolence, righteousness, loyalty and faithfulness. For example, before public-private partnership.

the brand names of private cotton shops in Yao county include "Xing Shunde", "Sincerity", "Faithfulness", "Prosperity", "Prosperity in Spring", "Virtue and Justice", "Loyalty", "Sincerity", "Prosperity" and so on. The name of a Chinese medicine shop is generally called "Tang". According to legend, this is related to the late Eastern Han Dynasty. Zhang Zhongjing, a famous doctor, used to practice medicine when he was the prefect of Changsha.

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