The first stage: add content to the product

Many industries will face a problem-product homogenization. Compared with competing products, there is not much difference between the functions and technologies of your products.

In this case, how to make your products have differentiated advantages? How to make your products more value-added?

First of all, changing the product form, such as hot pot bottom material being made into Chanel bag, has spread.

Second, transform the product packaging, for example, Anta uses inflatable packaging to express the "light" characteristics of sports shoes.

Third, telling stories to products, such as Chu Orange and Chu's entrepreneurial stories, becomes inspirational oranges.

Fourth, iterative product copywriting, such as Jiang, is typical, using copywriting on packaging to communicate with consumers. In this way, products are not just products, but brand information, marketing nodes, cross-border resources, consumption scenarios, etc. are turned into content and injected into products for sale and realization. At the same time, it can spread and spread, and others are willing to buy and pass it on.

The second stage: creating product experience with content.

Use content to help products create a better consumer experience.

What is the product?

First, the core products. This product is functional and beneficial, which can solve the core problems of consumers and meet their needs.

Second, regular products. Products should have forms, their own packaging trademarks and external shapes.

Third, look forward to products. It is an attribute and condition that consumers expect to obtain when purchasing products.

Fourth, additional products. Products need additional services and benefits, such as after-sales, installation, transportation and credit.

Fifth, potential products. This product can be upgraded in the future.

The third stage: using content to create a new business model

Consumers need not only a product, but also a solution to the problem.

For example, as a clothing manufacturer, you can provide consumers with more than just a piece of clothing. How to wear it? It will look better after you have it. This is the solution he wants. The solution consists of products, content and services. Therefore, providing content and services can make products more valuable and help enterprises bring new sales.

Content is not only from the media and planting grass, but also integrated into the whole enterprise, product development, brand building, marketing promotion and user operation, providing guidance and guarantee for your growth, so content is a strategic investment for growth. Content is not only an idea, but also a strategy, which is the internal driving force of enterprise growth.