Year-end Summary of Hotel Marketing Director (6 selected articles)

An extremely busy and substantial year is coming to an end. Looking back on your work and life this year, I think you have gained a lot. What kind of summary will you have now? But how to write it in order to attract the attention and attention of leaders? The following is the year-end summary (selected 6 articles) of the hotel marketing director I collected for you, hoping to help you.

year-end summary of hotel marketing director 1

In the past year, with the correct leadership of the general manager and the close cooperation of other departments, the sales department basically completed the work tasks of 2118. The work of the department has gradually matured. In this year, our specific work contents are as follows:

1. External sales

and reception. First of all, after a year of running-in and development, the sales department has gradually matured its own sales work and expanded its own market. Pushing the business hotel into the tourism market comprehensively has improved the visibility of the hotel and strived to create economic benefits for the hotel to the maximum extent. According to the work plan at the beginning of the year, each item was carefully implemented. In 2118, the sales department focused on the sales of individual business and conferences. Due to the geographical limitation of the hotel, the occupancy rate of individual business was low. The occupancy rate of individual business in the sales department for the whole year was: we increased the sales of business guests, visited important companies to sign business agreements, and made different sales plans according to different seasons, and visited customers in a targeted manner. For example, in the tourist season, we made a serious return visit and communication with the travel agency with the ground connection team. Pave the way for the overall sales of hotels in the peak season. At ordinary times, when sorting out customer files, we pay regular return visits by classification, and constantly develop new customers. By the end of the year, * * * signed 454 agreements.

in September of 21xx, I worked as the sales manager of the hotel, and in September of 21xx, 11 copies of the hotel were officially listed as Samsung, which provided the sales department with external publicity chips, and at the same time improved the overall level of our hotel to a higher level, which was beneficial to the sales work of the hotel.

with the rapid development of the internet, the publicity of the internet not only improves the visibility of the hotel, but also improves the overall occupancy rate of the hotel through network companies. By the end of the year, * * * signed network cooperation agreements with 54 online booking companies. We increase the commission ratio for important network companies, and use their publicity to let more guests know more about the business hotel through the network, such as Ctrip, eLong, Hengzhong Weiye and other network companies;

At the same time, during this year, we received more than 31 large, medium and small meetings from many motorcycle companies in Zongshen, Yangtze River, Kelon Electric Appliances, Weijun Mengniu Dairy University of Traditional Chinese Medicine, Railway and Global Travel Service, etc. For the reception of each meeting, all departments were able to seriously cooperate with the sales department to successfully complete the reception work of the meeting, and the guests affirmed our work. I sincerely thank the leaders and employees of various departments for their support to our sales department.

second, internal management

the hotel has its own website, and the sales department is responsible for maintaining the website and updating the contents of the webpage. It publicizes through the network to expand its influence, and timely and accurately releases the hotel's dynamics and news to let more people know about the hotel. At the same time, we put forward a new hotel website construction plan, which laid the foundation for the future development of the hotel website.

Third, shortcomings

1. External sales need to be strengthened. Now we have relatively few individual customers;

2. I don't know the meeting information in time

3. Sometimes I don't pay enough attention to some details and consider the issues comprehensively.

4. Sometimes the information is not accurate enough due to the untimely communication; It affects the overall sales and reception of the hotel. In the future, we should be careful and avoid it as much as possible, and we can communicate in time to reduce work mistakes. Year-end summary of hotel marketing director 2

1. External sales and reception work:

First of all, after a year of development, the sales department has gradually matured its own sales work and expanded its own market. With the concerted efforts of all departments, the hotel has been pushed to the tourism market in an all-round way, which has improved the visibility of the hotel and strived to create economic benefits for the hotel to the greatest extent. The sales department focused on the sales of government offices, government officials and conferences, and successfully received four three-month audit work conferences of the county finance bureau and the audit bureau. These two receptions alone realized a sales income of 1.5 million yuan.

at the same time, we increase the sales of business guests, visit important companies to sign business agreements, and make different sales plans according to different seasons, and visit customers in a targeted manner. At ordinary times, when sorting out customer files, we pay regular return visits by classification, and constantly develop new customers. During this year, we received more than 71 meetings, such as mercy milk powder, annual meeting of donkey friends, welcome party of mobile company, spartan outreach training, etc. For the reception of each meeting, all departments can seriously cooperate with the sales department to successfully complete the reception of the meeting, and the guests have affirmed our work. I sincerely thank the leaders and employees of various departments for their support to our sales department.

second, internal management:

the sales department should make follow-up visits to all agreed customers and VIP guests, make weekly customer visit plans, feed back customer information in time, ensure service quality and guest satisfaction, and maintain customers stably. The measures are as follows: giving important holiday gifts to important customers in the Mid-Autumn Festival, and giving anniversary gifts to customers on the occasion of hotel celebrations.

3. Shortcomings

1. The sales force of the hotel is weak, and the personnel need to be supplemented urgently. At present, the sales department still needs to supplement 2-3 sales representatives.

2. Foreign sales need to be strengthened. Facing the relocation of surrounding administrative units, there are relatively few individual customers now. How to develop new customers, attract individual customers and adjust the structure of consumer groups has become a top priority;

3. The reasonable salary structure of the sales staff needs to be determined urgently, and it is impossible to supplement the staff without a reasonable salary structure;

4. The sales department is sometimes not careful enough in the reception work, paying little attention to some details and considering the problems comprehensively, which needs to be further strengthened in the future work.

5. Sometimes the information is not accurate enough due to the untimely communication; It affects the overall sales and reception of the hotel. In the future, we should be careful and avoid it as much as possible, and we can communicate in time to reduce work mistakes. Hotel Marketing Director's Year-end Summary 3

At the end of the year and the beginning of the year, it's time for harvest and inventory. In the past year, with the correct leadership of the hotel general manager team and the close cooperation of other departments, the sales department basically completed the sales task of 21xx. The work of the department has also gradually matured from the initial growth period. At the beginning of this year, according to the needs of hotel marketing, a sales director was added to the original staffing, who was responsible for guiding the sales staff to carry out sales work, and checking and tracking them to ensure that the sales target was completed on time. With the concerted efforts of all the sales staff, the sales performance has also increased significantly compared with last year. The achievement of performance is inseparable from the substantive and solid work in this year.

Our specific work in this year is as follows:

1. Sales of travel agencies and large teams

Jingshan, known as the "Emerald in Central Hubei", is located at the southern foot of Dahongshan and the northern end of Jianghan Plain. It is one of the core scenic spots of Dahongshan National Scenic Area. Superior geographical environment and charming natural scenery attract different tourists from all over the country. We have established long-term friendly cooperative relations with travel agencies in Jingshan, Lvlin Yuanyangxi Scenic Area and Tang Chi Hot Springs to ensure the group customers of the hotel. In the meantime, * * * receives large-scale team members, for example, to generate income for the hotel. The arrival of each team, we have a sales manager to follow the whole process, and coordinate with all departments of the hotel to ensure the provision of quality services for travel agencies and enhance customer satisfaction. Nowadays, many travel agencies have become our loyal customers, such as. High-quality, humanized service also allows them to introduce more new teams to stay in our hotel, which invisibly improves the visibility and reputation of our hotel.

Jingshan is not only known as the hometown of Qiaomi, but also the hometown of tennis in the whole province. Last October, the provincial tennis open was successfully held in Jingshan. Last year, I stayed in the hotel for four consecutive days and stayed in the room. This year, the tennis match of junior group, group worker group and adult group in the whole province is still held in Jingshan. There are three games before and after, lasting for one day, and several rooms are occupied. * * * earned X million yuan for the hotel.

2. Sales of business customers, government agencies, enterprises and institutions

Jingshan is not only a tourist city, but also a city of light industrial machinery and a hometown of national treasures. Coupled with the government's strong support and investment attraction in recent years, Jingshan's economy is also developing rapidly. Merchants from south to north, government agencies, enterprises and institutions have become one of the most important tourists of the hotel. We aim at different consumers, adopt different sales models and use flexible sales methods to attract new and old customers of the hotel. For example, deal with vip cards with gifts and gifts to provide customers with fast and convenient services, * * * deal with vip cards, and * * * recharge RMB. At the same time, we also signed cash consumption agreements and debit consumption agreements with some customers and units respectively, and signed cash agreements and debit agreements by the end of the year. On this basis, a new signing card business is added to serve the signing units more conveniently, quickly and efficiently. At the same time, we have also made a record card for salesmen's visits, so as to follow up customers in time, feed back customer information, arrange and file it in time, maintain the relationship with customers and constantly explore new customers. Salespeople have also started from passive sales last year to active sales this year, from disorderly work to orderly work, from no market research and analysis to market research and analysis and analysis in the same industry, and given appropriate room delivery discounts according to the actual consumption of customers, which directly won a significant rebound in sales performance.

3. Conference sales

The hotel has 8 conference rooms * * *, which can undertake conferences of different sizes at the same time. Our unique hardware advantages and high-quality star-rated services have kept us in a leading position in conference sales in the same industry. In this year, we received * * * large, medium and small meetings * * *. Among them, large conference venues. Medium-sized conference venue. Small conference room. Large-scale meetings include: light aircraft investment promotion meeting, CPPCC meeting, organization department meeting of the whole province, budget meeting of the whole province, etc. Only these meetings have earned X million yuan for the hotel. In these large-scale meetings, the department manager led the supervisors, foremen and employees to follow the service all the time, worked overtime, worked hard, and extended their work regularly. Even though they were very tired, they always kept a cheerful state of mind, adding luster to the hotel's window image, so that every meeting could be successfully completed, and the guests fully affirmed and praised our work, forming a win-win situation of economic and social benefits.

4. Banquet sales

Compared with last year, the catering department of the hotel has made a qualitative leap, with fewer complaints from customers and more praise. From the beginning of this year, the Food and Beverage Department began to strictly grasp the service standards and product quality, and was brave in continuous innovation, and the reception capacity was greatly improved. While doing a good job in reception of various banquets and conference meals, we also prepared buffets of different specifications. The buffet of the budget meeting of the provincial finance bureau was well received by the superior leaders. The production of banquet dishes is also constantly improving and perfecting. As of today, * * * has received many tables for banquets. Among them, on September 2nd, the birthday banquet of General Manager Sun of Jingshan Light Machine was the highest specification since its opening. We deeply impressed the guests with first-class service, delicious taste and beautiful environment, both in software service and hardware facilities, and made all the guests happy and satisfied. Year-end summary of hotel marketing director 4

1. Do a good job in sales with the goal of efficiency

1. Adjust personnel. The hotel has adjusted the sales staff, continuously expanded the sales team, and enhanced the on-the-job staff's awareness of competition for posts and their sense of responsibility for active sales. According to the analysis of the leading group of the sales department, improving the sales performance is mainly to manage the sales staff well, issue scientific and reasonable sales indicators, and inspire everyone's sense of responsibility and initiative.

2. expansion of the customer source structure. On the basis of the original natural sales channels, such as agreement units, on-site individual customers, international cards, etc., the hotel has expanded and increased channels such as group rooms and online reservations, and broken down the indicators according to the proportion of each channel's customers to the total hotel customers. In this way, the indicators issued to salespeople can be based on evidence, and the decomposition indicators are reasonable, which can promote the promotion of sales performance, and then enable the hotel to complete the business indicators issued on schedule.

3. commission reward for meals and rooms. According to the characteristics of the hotel's market positioning, the marketing strategy of receiving business guests, individual guests and international card guests from the agreement unit, supplemented by online reservation and team room, has been formulated to reward the sales staff with a certain percentage of commission after exceeding the monthly sales target. This incentive policy has greatly aroused the enthusiasm of sales staff and enhanced their sense of service.

4. Complaint handling. The sales department directly serves the guests, and it is also a relatively concentrated place for the guests to ask questions, reflect the situation, make suggestions and complain about their dissatisfaction. In line with the tenet of "guests first, service first", the sales department receives and properly handles complaints from guests, greatly reducing economic losses for the hotel and winning more repeat customers. In addition, according to the requirements of hotel leaders, the sales department started from passive sales to active sales, and from disorderly work to orderly work, which directly won a significant rebound in sales performance.

2. Earnestly do a good job in employee salary management and safeguard employees' legitimate interests

Salary is a kind of reward made by the unit for its contribution to employees, including employees' attitude, behavior and performance, and it is a problem that employees are more concerned about and sensitive to. This year, in terms of employee salary management, according to the instructions of the general manager, the salary level of all employees began to be readjusted in October at the beginning of the year, and the salary standard of each post was re-established in combination with job analysis and social average salary level. At the same time, adhere to the principle of fairness and justice in the work of employee salary adjustment and position promotion, and timely report the qualified employees to the general manager for salary adjustment and position promotion. * * * The salaries of 28 employees were adjusted, and 11 employees were appointed as managers, supervisors, foremen and other positions. Greatly promoted the enthusiasm and enthusiasm of employees. At the same time, the personnel department can do a good job of monthly salary accounting, and carefully review the attendance sheet, fault list, various deductions of employees and seniority wages reported by various departments every month to ensure the accuracy of wages and safeguard the vital interests of employees.

III. Health management, family planning and spiritual civilization construction

Health work is the top priority of the hotel industry, and food hygiene and environmental hygiene are the themes of health work. This year's health work mainly focuses on regular inspection, from twice a month to once a week, and the Ministry of Personnel revised and formulated the quantitative standard of health inspection.