1. Content is the most important: No matter how advanced the technology is, if the content is bad, digital signage will not succeed. The content should be clear and concise. Of course, if customers see the advertisement of Charmin tissue when they are in a big MAC such as McDonald's, it is also a failure.

2. The content should be vivid: Try to make the viewers remember the relevant content, so as not to forget it after reading it.

3. Location: If the location of the screen is not noticeable (for example, hanging at a height of 12 feet), then people will not look at it.

4. Information update: The key to the success of a small-scale broadcasting network is to introduce the right information to the right people at the right time. If you only change DVD discs every month, then you are doing the opposite. Similarly, if you can't simply update the price of commodity items through the network within 15 minutes, it means that there is something wrong with this digital signage platform.

5. The closed-loop system is very important: if you can't prove the operation of the advertisement, then you won't get much benefit from your digital signage. Therefore, we should not only pay attention to the broadcast of advertisements, but also pay attention to the effect of advertisements to form a benign closed loop system.

6. Don't rely on manual update: people always make mistakes. So we should use the network to update the system remotely. Don't just loop the DVD. Use the network to constantly update the content.

7. Oriented employees are still a powerful sales tool: Although most people always notice the display screen first, employees with subconscious communication will have a great influence on promoting the brand and company image. We should realize this, because the time of the advertising board is limited after all.

8. Proper sales: At the beginning of the article, we mentioned that the advertisements of merchants were blocked by users. They are looking for new places to put advertisements. And your store also has products of these merchant brands. So you can form a new cooperative relationship with them and promote their products in your network. This effect will be better and the cost will be lower than that of traditional advertising.

9. Don't go against the PC industry: use the industry's standard equipment. Few MPEG players don't match the PC.

11. Plan ahead: Choose a suitable control system, and make sure that the system can be continuously upgraded and updated to meet the needs of future business expansion, instead of replacing the whole system every time it is expanded.

11. Network security is more important. The system can ensure the security of the media network. In every link of data transmission, from the network administrator to the player, different software and hardware technologies are used for encryption to ensure the maximum security of the system, as shown in the figure. Comprehensive security, to avoid hackers and illegal intrusion, so that you can sit back and relax.