A lot of people complain about the downturn in the physical store business, business is becoming more and more difficult to do, said what the rent is high, thin profits, competition. I just want to say a word, say this is not going to do business and do business poorly have lost. Have you ever seen people who have made money in business talk about it and show it off everywhere? There is no right.
The convenience store industry because of the low barrier to entry, resulting in a large number of new entrants. Their understanding is that this industry is very simple, easy, no risk. Find a place where there are people, rent a store to open a store, ready to sit and collect money, ready to be the boss to get rich. Most of the people who think so fail, lose money, and close down.
Now the retail industry has quietly changed, no longer sitting in the door waiting for customers, lying down to make money in the era, to run a good convenience store or have to keep up with the times, at least to know the popular new retail in the end is what? Specifically how to do, do which? Control the cost of goods, improve retail profit, how to promote, multi-channel sales, how to dry down the neighboring competitors, how to retain old customers to attract new customers, how to establish their own offline community? How to use today's hottest entertainment APP to create a net red store, and their own characteristics of the persona to attract more far more people flow, etc., too much to say.
What can be seen is that in the physical industry, convenience stores may be the strongest survivability of a category, which can be seen from the streets and alleys of the business is still alive.
Previously, the street full of clothing stores, has been suppressed by the e-commerce nowhere to hide, and even the cash flow of the catering industry, now many face closure of the situation, but a small convenience store, but the more live the stronger, and now still survive a lot.
The reason for this, the fundamental also lies in a few points, many convenience stores are located near the community, or even in a concentrated flow of people inside the community, ready-made customer traffic is not a shortage of, and the longer the roots, the better the service, in fact, repeat customers will be more.
Again, from the cost point of view, the survival cycle of the convenience store is long most of the husband and wife store or a person to guard, labor costs are relatively low, and now the popularity of mobile payment, so that the problem of receiving change is no longer a problem.
Shops near the community are often not expensive rent, convenience stores, even if the gross profit is low, but high-frequency purchases and re-purchase rate is still quite a lot, which is also a reason for the tenacity of the convenience store.
But the only thing is, chain convenience stores do not have the centralized purchasing and management and operation advantages, for the husband and wife store form of convenience stores, how to embrace today's community e-commerce and new retail trends, is the key to the future can develop.
Hello, I am also concerned about this issue. According to data analysis, the market growth of convenience stores reached 20% in 2018, which is more than a cup of the growth of the entire two retail industry, but the current ratio of China's convenience store market share and supermarket market share is 8%:92%, it is not difficult for us to see that the current market share of convenience stores is low, or there is a lot of room for development.
In the United States, an average of 2,133 people own a convenience store; in Japan, an average of 2,400 people own a convenience store; and in China, an average of 53,076 people own a convenience store. China currently has 100,000 convenience stores, the real realization of chain management of less than 10%, which means that there are 90% of the convenience store belongs to the husband and wife store.
Convenience stores have the advantage that online shopping and hypermarkets don't have - they are close to consumers, and can solve the last kilometer problem that is difficult to solve in online shopping. Convenience stores to carry out online business, door-to-door delivery, now a lot of convenience store owners are doing, such as customers using WeChat order, store delivery. But once the formation of scale, the need for a more perfect platform to appear.
Creating explosive products to increase product profits, enhance the competitiveness of the store has a great help, but also a very test of the comprehensive strength of the convenience store. Because the creation of explosive products need to be products, marketing, promotion, implementation of all aspects of the joint efforts to do a good job. The whole family's coconut jelly, Rosen's iced egg yolk meat loaf, and Wanwanchuan's northeastern specialty products are good examples. Consumers are fickle and their attention is changing every moment, so it is important to gain insight into consumer psychology and keep launching explosive products to attract their attention.
In the future, convenience stores will no longer be just a place to sell goods, but more like a city's infrastructure, an integral part of the entire community business economy closed loop. Convenience stores need to cooperate with more businesses to maximize the convenience of consumers' lives. For example, and express station, laundry, restaurants, flower store cooperation, in the convenience store can enjoy a variety of services.
Nowadays, the convenience store has stood on the cusp of the wind and waves, the competitive landscape of the convenience store will also change, and after the convenience store market saturation, there will definitely be fierce competition within the industry, and only dare to innovate, long-term vision of the convenience store brand can survive in the cracks, invincible.