search the official website, and there will usually be contact information.

generally, there are detailed joining methods.

Basic knowledge of joining a chain business

1. Self-assessment

Personal ability assessment

After having the idea of opening a franchise store, we should first make a comprehensive assessment of ourselves very calmly and objectively. These include:

whether it is suitable to be a full-time business manager who independently undertakes all management work and daily business activities;

whether there is enough knowledge, experience and ability to deal with various problems that may occur in business;

whether there is enough energy and physical strength to adapt to the day-to-day uninterrupted normal business activities;

whether you have good learning ability and adaptability to receive systematic professional training and unified management and supervision;

whether you have strong psychological endurance to accept possible setbacks and failures;

whether you have enough economic ability to invest and bear possible risks and losses.

second, the choice of franchise stores

when choosing a franchise store, you need to carefully investigate and collect relevant information, and don't listen to some exaggerated advertisements impulsively and unilaterally. We should consider the following aspects:

Franchise brand: Choosing a mature and famous franchise brand can greatly reduce the investment risk. When investors decide to join the ranks, they should choose a franchise system with a certain reputation in the market and a certain operating period and scale, so that they can enjoy the benefits brought by the brand effect and quickly enter the normal operating state.

distinctive operation: franchise stores with characteristics can reduce the risk of vicious competition and improve the chances of success. In today's market, it can be said that as long as everything you want can be bought and all the projects you want are being done, you must have your own characteristics, including business characteristics, product characteristics, sales characteristics, management characteristics and so on.

system management training: a mature franchise system has a good management system, which can reduce business mistakes. A mature franchise system must have at least several years of successful business history, otherwise it is impossible to have a relatively perfect unified management system that operates normally. This system includes pre-training and continuous training; Management system and strong supervision system of implementation process; Sustainability and effectiveness of marketing and customer management; Systematic support for daily operations such as manpower, material resources and financial resources. A mature franchise system will have a complete franchise plan, franchise regulations, management system, operating principles, operation manuals, training manuals and stable and standardized supply channels.

requirements for joining: you should choose a joining system that can meet your own economic ability and conditions. Usually, the return on investment should be considered first. The lower the price, the better. The key is whether the invested franchisees can bring long-term stable income.

Choice of business location: No matter how well-known the brand is, the choice of business location is very important. There should not be too many competitors around, and there should be a proper distance between the same franchise system to separate the business areas. Only when there is an ideal site can you invest.

Third, several points for attention when joining a franchise store:

The success rate of a franchise store: It is necessary to examine the operating conditions of other franchisees in the same system, and be cautious if a franchise system is closed; If there are multiple closed stores in a franchise system, we should consider giving up whether it is the mistake of individual operation or other reasons.

because a mature franchise system needs a long period of experience accumulation and continuous improvement of the management system, there are not many cases of closing stores under normal business conditions.

the entry threshold of a franchise store: if the entry threshold of a franchise store is very low and there is no requirement, you can join and operate as long as you pay the joining fee. In this case, you must think twice before you do it. In fact, this is basically a business of selling names, and franchisees can hardly get any professional training and management, technology, personnel and financial support.

management system of franchise stores: this is the most important issue for people who are involved in franchise stores. At present, there are some people in the market who are eager for quick success and instant benefit. They are eager to expand and join in the newly started projects. The purpose is not to establish and improve the joining system, but to earn the cost of joining quickly, and then leave it alone, or they simply have no ability to manage. If a franchise system cannot provide very specific franchise planning, pre-training and on-the-job retraining, perfect management system and backup mechanism, detailed and standardized business operation manual, stable and standardized supply system, etc., such a franchise system should not be considered.

direct contact with the head office: if you want to join a franchise store, you should contact the head office directly or the local general agent, and you can't sign any documents through a third party, otherwise you can't guarantee your due rights and treatment and pay unreasonable fees.

whether the joining fee is reasonable: whether the joining fee is reasonable depends first on the popularity of this joining enterprise and the soundness of its management system, but also on the conditions provided by this joining enterprise, including hardware and software support, etc. The most important thing is to look at the return on investment, referring to the returns of other joining stores. If the return rate of the joining stores in this system meets their own requirements, then the joining fee is basically reasonable. Usually, each franchise enterprise has its own franchise fee standard, which is generally non-negotiable.