By February 7, 2121, there were more than 611 stores nationwide. "Xianhezhuang" has opened a number of branches in 118 cities including Beijing, Shanghai, Xi 'an, Chengdu and Shenzhen.

Xianhezhuang, a hot pot brand jointly invested by Fuzhou Changle actor Michael Chen, Nanping singer Ye Yixi and host Zhu Zhen, started its business in May 2115. In June 2117, Xianhezhuang opened its second branch.

Extended information:

In less than a year, the number of stores nationwide exceeded 611. This is the investment achievement of Michael Chen's own hot pot brand Xianhezhuang, which has set a new record for the hot pot category to join the brand. When Xianhezhuang launched an advertising bombing on major social platforms, people came here in succession: in the face of a two-hour waiting time, diners were still willing to queue up in the cold wind.

behind it, the initial investment of 2 million yuan for a store still makes franchisees scrambling to win the contract. In any Xianhezhuang store in China, the wall is covered with photos of Michael Chen with various stars and online celebrity bloggers without exception.

under normal circumstances, only when the regional representative of Xianhezhuang opens a new store, Chen He will parachute into the store to create a wave of opening publicity, which is not the case for ordinary franchised stores. After the new store entered the daily operation track, the celebrity net reds no longer appeared, but only circulated the store-exploring marketing videos of Michael Chen and celebrity net reds on the TV in front of the store.

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