after watching Zhang Li's "New Marketing" video, I feel

The general trend of economic globalization and political multipolarization has been going on. The third industrial revolution based on information technology and the adjustment of industrial structure around the world are the main driving forces to promote the development of world economy in the early 21th century. This shows that the market is diversified, high-level and more sound, and it also determines that marketing needs to be more professional, and enterprises need to call for professional marketing personnel. "Marketing is a category of management, a practice rather than a science or specialty."

Although the course "New Marketing" is short, it can be called the essence. The content and expansion of marketing in it need us to savor carefully, just like "Zen", we need to "realize". Just like Teacher Zhang Li said, we need to find the feeling and be the feeling of the market: we must have a macro grasp and feeling of the market, have a keen insight into the market, grasp our own development prospects, and know how to "camp" and "sell" the socialist market at the micro level.

personally, I think it is actually how to operate sales, and sales is only an important part of marketing. Fundamentally speaking, we sell ourselves, because the bridge between customers and the products we sell is ourselves, so the first thing we have to do is to let customers accept themselves, and then we can sell the products we sell. If customers can't even accept themselves, then we won't even have the opportunity to introduce the products. So how can we let customers accept yourself? I think it is how to talk to customers. I think working, procedural, suggestive and professional are all inefficient. Let customers feel at home, find low prices with their own, and recommend the right boat.

From teacher Zhang Li's New Marketing, my subjective feeling is that to be a marketing talent, it is necessary to have a wide range of knowledge, especially the understanding and application of China's ancient traditional culture in the new era, so that Bo Gu can understand today, and ancient culture often has guiding practical significance for us. Teacher Zhang Li has a profound knowledge of China's ancient philosophy and strategic thinking. He used China's ancient classic philosophical works such as Sun Tzu's The Art of War, The Analects of Confucius, Mencius and Laozi as weapons and combined with the latest European and American business management theories to conduct extensive follow-up research on China's real estate, telecommunications, manufacturing, medicine, retail, chemical industry, health care and beauty, and made in-depth analysis of representative enterprises, so that his analysis of problems often hit the nail on the head and gave me a \. When Mr. Zhang Li put forward the ancient philosophy, there were many things that I didn't understand. It was only after the explanation that I suddenly realized. By watching the video, I deeply felt my ignorance and deficiency of China's ancient culture. It is necessary to study China's ancient traditional culture and expand my knowledge in the future. Teacher Zhang said a classic sentence: "Learn the law and find the feeling." Is to have the basic quality, sum up the rules through practice, form your own marketing theory, and guide to deal with your own sales problems. Lay a good foundation for the future marketing road. What's refreshing to me in New Marketing is that Teacher Zhang Li explained what "marketing" means in Laozi's words, but did not define the concept of "marketing" for us from western economics, so that we can understand what we should do and how to do marketing from the original meaning. "Camp" means planning, managing construction and planning. In marketing, "marketing" is very important. Marketing is a process of planning, managing and seeking marketing, just like building a big house. After the marketing is completed, the channels are formed, the industrial chain is smooth, the market is smooth, and sales will not be a problem. Marketing is the premise and necessary preparation of marketing, which is the result of marketing. Only when marketing is done well can marketing have a good result, open up sales, push products out to the market, and get consumers' satisfaction and loyalty, so as to successfully complete the marketing market operation.

To be an excellent marketing success in the new century, you must have the following basic qualities: 1. The personality characteristics of salespeople require salespeople to be positive and give people a happy and pleasant feeling; 2. Affinity and emotional distance between sales staff and customers;

3. The leader of the sales team should manage the sales team in an encouraging way, and cooperate with the sales staff to facilitate the customer's transaction from the company's point of view. The management of the sales department needs a broad mind, a fair task of regulating the market, and should not be emotionally managed. 4. Product expertise: I feel that it is very useful to put forward constructive opinions from a professional perspective. Only when the meeting with customers is a constructive negotiation can this sale be successful. "With a professional eye", as the name implies, a professional eye means that salespeople are required to have a detailed understanding of what they want customers to accept (services provided, products provided and service concepts). No matter what the innate or acquired conditions of any salesperson are, as long as the salesperson meets the customer, then the salesperson is an expert in front of the customer, and he must have a professional vision (the professional vision of the work he is currently engaged in is simply the degree of understanding of the industry he is engaged in). Forwarding is the recent basic price of each port, and the corresponding basic and special requirements of major shipping companies. 5. The services we can provide are

: relatively low price, timely and accurate delivery and notification of documents. Predict the special problems in the process of agency, and solve the problems that will appear decisively and actively.

The new marketing model is based on the industrial value chain. Every enterprise is a collection of activities in the process of designing, producing, selling, sending and assisting its products. All these activities can be represented by a value chain. Value chain is ubiquitous in economic activities. There is an industrial value chain between upstream and downstream related enterprises, and the relationship between business units within an enterprise constitutes the value chain of an enterprise, and there is also a value chain connection between business units within an enterprise. Every value activity in the value chain will have an impact on how much value the enterprise can finally achieve.

according to porter's "value chain" theory, the competition between enterprises is not just the competition of a certain link, but the competition of integrating the value chain, and the comprehensive competitiveness of the whole value chain determines the competitiveness of enterprises. "Lost in the east corner, harvested from the mulberry" loses its competitive advantage in a certain competitive link, but it has an absolute advantage on the other side. As long as this absolute advantage plays a decisive role in the comprehensive competition of the whole value chain, it determines that enterprises have stronger competitiveness and advantages than other enterprises. It is impossible for an enterprise to seize the opportunity of each link in the value chain and be the king of each link. Doing everything will often weaken the competitiveness of each link. The value created by enterprises actually comes from the monopoly advantages of some specific strategic links in the enterprise value chain. Grasping these key links will also seize the whole value chain.

I think technology is the key to control the strategic link, the lifeline of enterprise competitiveness, the barrier to prevent new competitors and the loyalty of customers. Xinjiang Jinniu Group introduced bulls and cows from Australia and sex-oriented pregnancy technology from the United States. In order to sell embryos well, Jinniu Group was responsible for purchasing cows and milk. Instead of making money from milk, it earned money from embryo sales and grasped the strategic links in the value chain. Doing a good job in an enterprise does not mean making it bigger, but making it stronger. "Strong" means that the enterprise has great competitiveness and grasps the strategic links of the industrial value chain. An advantageous enterprise should strive to be the chain owner of the value chain. The chain owner is not a big or small problem, but whether it has this intention and grasping the strategic links in the value chain is fundamental.

In general, what we will consider is how to do things well under the existing resources, make the best use of the available resources as much as possible, and even ask for more resources to provide more guarantee for accomplishing something.

in the course of "integrating resources for marketing", Teacher Zhang Li told us that it is necessary to use the new marketing theory to integrate resources for marketing. The basis of integrating resources is resource operation. If you have what others want, you can mobilize other people's resources, which is called resource exchange.

The scope of resource integration includes: 1. Natural resources 2. Customer resources 3. Social resources 4. Industry resources. Among them, I am more interested in the integration of social resources. Teacher Zhang Li mentioned in "New Marketing" that "to be a good secretary of the government, policy is also productivity". That is to say, under the socialist market economy system, the primary purpose of the government is to vigorously develop productive forces, and the government will give policy support and financial concessions to enterprises that are conducive to improving people's lives and improving economic level. Mengniu's entrepreneurial process is a good embodiment of the use of government preferential policies of social resources. In the case of insufficient milk source, Mengniu does not adopt the method of raising cattle, but cooperates with the government to engage in poverty alleviation projects, and uses the resources of credit cooperatives to lend farmers loans to buy Dutch dairy cows. Mengniu guarantees farmers, and whoever invests in the milk station will benefit.

In order to keep Mengniu from building employees' houses in the local area, the government took the initiative to give Mengniu land, so as to improve farmers' lives and raise the economic level. It has to be said that Niu Gensheng has well integrated social resources and become a good secretary of the government, making Mengniu one of the best dairy giants in the dairy industry in China.

when integrating social resources and making use of the government as a productive force, we must pay close attention to the national major policies and government policy trends to adjust the strategic decisions of enterprises in time, so that the development direction of enterprises conforms to the formulation of government policies, conforms to the general direction under macro conditions, becomes a good government secretary, gets government support, and avoids conflicts between their own development strategies and the government. Causing the waste of enterprise resources and administrative conflicts,

college students should choose those industries that can generate cash flow quickly when they start their own businesses, such as catering industry, and open distinctive restaurants, with less investment and quick results. College students in the initial stage of their careers can bear it and easily generate cash flow. If they operate on the same day, they can see the benefits on the same day. If they operate well, the annual income is also considerable. With a certain capital base, you can decide whether to expand your own industry or expand to other industries according to the market and consumption situation. This is a prudent way of starting a business with low risk and high success rate.

test your own practices in practice, sum up the laws of success, and make your marketing methods more reasonable. There is no repetition of the successful method of "Never Overcome". It is most important to cooperate with customers by using reasonable marketing theory. I feel that one thing embodied in new marketing is "degree". It is a "expressway" to talk with customers, so don't be too "raw" when you are unfamiliar. There are too many subtle things in marketing, and it is very useful "raw materials" for salespeople to feel smart. It is not taught, but determined by many conditions. We salespeople should continue to work hard to master professional knowledge, learn rules and find feelings. Take the initiative to find ways to increase the company's customer base and improve profit margins.