Hungry belongs to Alibaba, because it was acquired by Alibaba in 2118. Hungry? The main business is delivery and ordering food, which is still very popular from 2118 to now, with a huge user fan base.

what can be compared with this is Meituan take-out, but when you are hungry, the procedure from ordering to payment is relatively convenient, and Meituan needs to jump to a third-party payment platform when paying, so it is still more troublesome. Hungry, in addition to using the app to place orders, you can also support WeChat applets and Taobao's hungry orders. The platform is still relatively extensive.

operating environment: vivox27, Andord5.1, hungry 2.1.1

hungry, meituan has the advantages of enhancing customers' sense of independent participation, expanding the market and understanding customers. Through the network, catering enterprises can easily conduct customer surveys, understand customer needs, desires and consumption psychology, and meet individual needs.

1. "Hungry" is one of the largest catering O2O platforms in China. The company was founded in April 2119. Founded in Shanghai by Zhang Xuhao, Kang Jia and others. "Hungry" belongs to Shanghai ladas Information Technology Co., Ltd., and "ladas" comes from Sanskrit "Rajax", which means "passion and energy". The company has always positioned itself as an entrepreneurial company full of passion and energy. Adhering to the beliefs of "extreme", "passion" and "innovation", the company is committed to promoting the digital development of the catering industry.

2. Meituan. com has the slogan "Eat, drink and be merry". Find the most trustworthy merchants for consumers, and let consumers enjoy high-quality services with ultra-low discounts; Find the most suitable consumers for businesses and provide them with the most profitable Internet promotion.

service response speed is improving.

3. The Internet used to solve the problem of information asymmetry. But today, the mobile Internet has solved the problem of convenience. Convenience and convenience are the core factors in all services. Previous users were price-sensitive, and now consumers are more willing to pay for convenience. For example, users will pay to become members of video websites today in order to skip watching advertisements. Mobile payment is forcing traditional banks to continuously improve the speed and convenience of services. In the field of take-away, if you are hungry, it will take 31 minutes to deliver, including our food safety insurance, which provides 24-hour claims. If you see a hair in the food, take a photo and pay compensation within 24 hours.

4. while the service experience is extremely fast, it is also the optimization of efficiency. I spent a lot of time this year paying attention to the operational efficiency of the company. Because cost is always your upper limit, you must constantly reduce costs and improve efficiency. For example, in logistics, we will adopt a new distribution mode of taking and sending separately in some high-density areas. In high-density areas, we can take the meal from the restaurant first, put it in a distribution point, and then send it out centrally. Including us, we are also experimenting with using drones to deliver meals.

5. Can the orders brought by this conversion rate create value for the platform? Sometimes, the answer is no. Those orders with high marketing ratio and final customer unit price of 5-21 yuan, although the conversion rate is great, are also harmful to the platform. So now is not the time to look at the conversion rate blindly, but also the benefit behind the conversion rate. The conversion rate is high, which is higher in those high-value orders and orders that are valuable to users.

6. Market competition will definitely be normalized. In the past, the competition outside felt fierce because the competition in the past was dominant. It is related to subsidies, discounts, and concessions. Everyone can see it, and it is really related. I got a red envelope of 15 yuan today, 16 yuan tomorrow, 21 yuan the day after tomorrow, and 25 yuan the day after tomorrow. The present competition is the competition of enterprise's internal strength, efficiency and cost. Consumers or the market are not so keenly aware of it.