Maixiang baking business plan
I. Overview of Maixiang Cake House
1。 Our restaurant belongs to the catering service industry, and its name is? Maggie, afternoon tea, is a sole proprietorship. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.
2。 Our store will open in the Community Trade Street. It started as a mid-range cake shop, and will gradually develop into cake chain stores such as Anderson and Chaoyangfang.
3。 We need venture capital. 50 thousand yuan.
Second, the business objectives
1。 Because in the geographical location of the commercial street, there are relatively rich customers, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.
Third, the market analysis
1。 Tourist source: our target customers are: general consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.
2。 Competitors: According to the survey results, there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Angel. So there is a lot of competition.
Fourth, business plan.
1。 First, how many cake shops are there around? Spying on information? Find out the cost price of different kinds and sizes of cakes. Understand the business philosophy and management of all kinds of cake shops? Trick? .
2。 After the opening fund was raised, it began to be in major cake shops? Digging corners? . Can't? Blatant? Dig, while there are few people in the shop, secretly run over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.
3。 It is understood that a set of fixed consumption rate has been found: customers never have the cheapest price. If you can reduce the price by a few dollars today, there may be competitors competing for orders with you at a lower price tomorrow. ? From this, I realized some competitive strategies in the product market:? Price reduction and promotion is not a long-term solution. Only by making the highest quality cakes with the best materials can we attract and retain customers? .
4。 The cake shop is mainly for the public, so the price will not be too high, which belongs to the middle and low price.
5。 Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.
6。 Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.