Team learning, happy work, harmonious operation, steady development
Corporate culture is gradually formed in the company's long-term operation, is the values and behavioral norms of all employees *** with the same to comply with and practiced, and entrepreneurial team members of each member of the culture of the corporate culture directly shaped.
Learning is the company's continuous progress, the source of innovation, through the creation of a learning atmosphere, Cathay Pacific will be built into an efficient learning organization.
The Guotai team works happily, operates harmoniously and develops steadily in learning to ensure the sustainable operation of the company. By completing the construction of the CIS system, a more complete corporate culture system is initially formed.
Through the internal creation of "learning organization", external good sales performance, satisfactory customer service, so that the community recognizes the corporate culture of Guotai.
To "product power, sales power, image power," the three strengths of Guotai's corporate image. The pursuit of innovation as the core competitiveness of Guotai enterprises.
Gradually let Guotai's corporate culture become the main force to attract talent and enterprise development.
Let Guotai become a respected enterprise.
Let Cathay entrepreneurs become respected entrepreneurs. Team Learning
Basic Idea: Sincerity gathers heroes, hand in hand with the team; one goose leads, all geese spread their wings; destiny and ****, step in step; clear goal, go forward.
Team spirit: determination, courage, responsibility, diligence.
The reason why we can continue to provide customers with quality products and services is that we are a pragmatic and ideal compatible, trust and mutual assistance, advocate action, fit the company's philosophy of the team.
The team's unity and cooperation, concentricity is the cornerstone of the survival and development of the enterprise.
Guotai's success is not just because of a person's excellence, but because we are an excellent team.
Team Mission: To grow with our clients and assist them with our expertise.
Provide high-quality service from the inside out, enjoy the wonderful life fashion with customers, **** enjoy the fun of easy work.
Learning method: keep pace with the times, establish a learning organization
Learning process: learning, action; re-learning, re-action until success
Learning purpose: learning to use, continuous innovation.
Learning innovation: constantly challenge themselves, the pursuit of excellence, in the process of transcending themselves to experience the hardships of entrepreneurship and the joy of harvest.
Only through continuous innovation can society progress and enterprises develop. Innovation is a kind of spirit, a kind of ability, but also a driving force for sustainable development.
In Cathay, learning and innovation also includes innovation in management, marketing, system and service, and innovation runs through every aspect of the enterprise's operation, so as to achieve innovation in every post, every person, every day and every moment.
Happy work:
Basic Idea: Cathay entrepreneurs to clarify the purpose of entrepreneurship, improve the value of self-employment, and think more differently.
In short, it is "to suffer is a blessing, to take advantage is a curse", "to know, make a reversal".
Creating a work atmosphere of eternal optimism in the face of difficulties allows employees to work happily under pressure.
Happy method: Within, various ingredients can appreciate each other, learn from each other, and *** enjoy the experience of success;
Outside, we can obtain social recognition, integrate into various resources, cooperate happily, and make excellent contributions to the enterprise and the society.
***Winning concept: respect each other, think differently, and develop with relevant stakeholders (customers, suppliers, partners, employees, industry and society)****.
Happy Orientation: Attract employees and departments that originally rotated according to their own goals to the same direction, where everyone can work together both easily and happily, but also with strong self-discipline, and actively strive for the realization of the enterprise's visionary goals.
Happy power: employees feel the affinity of the enterprise, forming a high degree of loyalty to the enterprise, thus stimulating the pride of the staff and incomparable enthusiasm for creativity; at the same time, constantly attracting talented people to join, to ensure that the cause of Cathay continues to innovate, unceasingly.
Happy employees: only happy and satisfied employees can provide good products and services to make customers happy and satisfied.
Happy customers: only happy and satisfied customers can buy Guotai's products and services, and the company can win.
Happy enterprise: only if the enterprise is profitable, the enterprise can be happy and satisfied, and can return to the society.
Working atmosphere: Let every employee work with heart.
Working style: do what we say, do what we do.
Leadership: the pursuit of action, can not do nothing, not allowed to do nothing.
Employee work: the work = should do + should do + innovation.
Objective: do better today than yesterday, and do better tomorrow than today
Harmonious operation:
Basic idea: internal and external:
Internally, conscious creation of the "small victory depends on wisdom, victory depends on morality," the concept of dealing with people. The establishment of "wealth gathered people scattered, wealth scattered people gathered" concept of employing people. We firmly believe that the cause is created by people and the goal is accomplished by people.
Externally, we should be "good at falsehoods" to gather the world's resources. Such as talent, time, tactics, methods, technology and so on, self-creating a favorable environment for the development of Guotai. To have a "water-based thinking", to be more flexible than just, more than the reverse of the smooth, see themselves as "weak", the establishment of a united front, unite all the united people and enterprises (including competitors), do not tree competitors as the enemy, but rather to raise the competitors, from which to learn from its strengths, to take advantage of the development of the momentum. The company's business is not only about the development of the company, but also about the development of the company's business.
Harmony for the soul: the concept of harmony was first put forward by the ancient Greek philosopher Pythagoras, who believed that between man and man, between mankind and nature, between the earth and other stars must rely on a harmonious relationship to ***survival **** glory. Harmony is the essence of the world.
To achieve harmony in business, society, business, and people need to rely on morality and law to regulate relations, especially the harmony of morality and values.
Guotai adheres to the principle of being a human being before being a company, and emphasizes sincerity, the company is sincere to its employees, and the employees need to be sincere to the company, and be courageous in their dedication.
Enterprises rely on employees to develop, employees rely on enterprises to survive. Only the sustainable development of the enterprise, in order to create lasting value for shareholders, and employees also gained a lasting development opportunities.
Enterprise truthfulness: the prerequisite for doing things and guarantee, accurately grasp the development of the industry's status quo, combined with the actual situation of the enterprise, to build on its strengths and avoid shortcomings, and face up to the problem and solve the problem, so that the enterprise's strategic decision-making with a forward-looking and operable.
Personal truthfulness: Cathay members are required to tell the truth, do practical things and be honest.
Strictly disciplining themselves in their work, starting from small things in a solid manner, and striving to put every achievement into practice, creating a culture of seeking truth from facts.
Specializing in hard work: any stage of Cathay's growth requires Cathay people to fight with all their might. Striving requires Guotai people to have excellent strategic vision and the personality charm of not fearing hardships and challenges;
Striving also requires Guotai people to be of one mind and in the same boat in the struggle to strengthen the overall quality of the team internally, and to maintain the harmony and cooperation with customers, distributors and all related groups externally.
The pursuit of dedication: Cathay people are required to behave and do things with a common heart, and dedicate themselves to their daily positions.
Only by devoting themselves to the industry they are engaged in and viewing it as a lifelong pursuit will they stimulate their inner passion and motivation to constantly transcend themselves, go beyond the ordinary and achieve harmony.
Stable Development
Basic Idea: The world is full of changes, and the success or failure of a company depends largely on its ability to adapt to changes. This means that "speed is everything". The current competition is more and more time competition, because the intensity and speed of the flow of talent is getting faster and faster, the development of new products is getting tighter and tighter, the life cycle of new products is getting shorter and shorter, the rapid development of customer service should be ......, which requires each of our employees to guarantee the quality of the premise of the speed to accelerate the speed of business operations, only then can we continue to seize the market first, the speed of the company is all. Only in this way can we continue to seize the market opportunities, so that enterprises stand in the market tide wave tip, enterprises can be sustainable development.
Development scale: sales and profits should be increased, the market scale, not the size of the enterprise.
Solidity look at two things: one is to seize the market opportunities, and the other is to create opportunities in the market. Those who capture the market capture the world.
Marketing strategy: Guotai combines market orientation and market creation, and establishes a good reputation in the market through equal, prompt and high-quality services. Adopting the marketing strategy of "fine management and precise operation", Cathay utilizes "deep distribution" to integrate the domestic market; giving full play to the advantages of the network to actively explore the international market.
Customer service: the quality of service affects customer satisfaction, affecting the life of the enterprise. High-quality service comes from high-quality personnel and high-level operations. Customer satisfaction is our eternal pursuit. A corporate code of conduct
1, Guotai corporate spirit
Learning Team Dedication Happy
Diligent Pragmatic Innovative Highly Effective
2, Guotai Corporate Ideal
Domestic Famous Industry Experts
3, Guotai Corporate Values
Happy Employees, Serve the Society
Enterprise development is in line with the employee's Happiness in line with
4, Guotai strategic goals
In the industry segments: domestic first, international first-class
5, Guotai corporate vision
In the fried food industry, the domestic excellent manufacturers and service providers, in the international market influential expert enterprises
6, Guotai business philosophy
1) The company's business philosophy - customer satisfaction is our eternal pursuit
2) Product management theory - first delicious, then sell well, and then sell well
3) Marketing management theory - -fine management, precise operation
4) market competition concept - to be a strong regional brand
5) technical innovation concept - allows failure, does not allow no innovation
6）Technological transformation concept - to expand the profit space
7）Product development concept - to guide the new life, to meet the new needs
8）Quality management concept - -1% negligence is 100% loss
9) After-sales service concept - service tenet - sincere service
Service Principle -The user is always a friend
Service policy - rapid, meticulous, high-quality
Service goal - satisfaction, happiness
10) supply and distribution management philosophy --Bidding and purchasing, comparison of goods, competition and matching, selection of the best and cheapest
Same products than the quality, the same quality than the price, the same quality and price than the service
11) Investment and development concept - focus on the line, consolidate the advantages, integration of resources, extension of development
Service objectives - satisfaction, happiness (12) Environmental mission concept - to create green food, to create a green environment
7, Cathay management philosophy
1) Model 1234 - to fine management, precise operation as a One center
To quality products, quality service as the two basic points
To manpower structure, workflow, product structure of the three aspects of the continuous optimization
To accurate, fast, precise, fine as the four points of the work requirements
2) training concept - to establish a new concept, to guide a new mindset<
3) Decision-making concept - speak with numbers
4) Employment concept - people-oriented, moral first
Moral and talented to be reused, moral and talented to train and use,
Non-moral and talented to limit the use, no virtue and no talent resolutely do not use
5) talent concept - competent people are talents
who has a high capacity, to whom to build a large stage
6) the concept of return - who has a great contribution to give who How much return
Salary=attitude+ability
Personal income=company performance+individual performance
7) Work philosophy - passionate about work, do what we say, do it well
8) Cadre concept - -Serve the staff, make the staff happy
Management is serious love, training is the biggest welfare
Everything for the front line service
With people, take responsibility
9) Staff philosophy - Guotai relies on us to revitalize, we rely on the Guotai Development
Taking the cause of Guotai as our own responsibility, not taking the interests of Guotai as our own
Doing the right thing, and then doing things right
The road is simple - simplify the complex things, and do the simple things perfect
There are no miracles in the world, only the power of concentration and focus!
Give a rose, leave a fragrance in your hand
10) System concept - do what you say, the most important thing is to be effective
11) Cost concept - lower a cost, more revenue
12) Public Relations concept --(13)Crisis Concept--If you don't advance, you will die, and opportunity is also cost
B Employee Behavioral Standards
1.Cathay's Employee Motto
Today you don't work hard. Tomorrow try to find a job
2, Cathay staff values
To work - diligence
To the company - dedication
To the boss - - loyalty -Loyalty
To themselves - self-confidence
3. Cathay's Employee's View of Work
Working Style - Quick Response, Immediate Action
Timely Reporting is the work Responsible performance
Leadership - the pursuit of action, can not be inactive, not allowed to inaction
Management in the first line, sink, move up
Care for the first line, master the first line, management of the first line
More observation, more thinking, more respect, more communication, more walking, more method
Employee work - this job = should do + should do + innovation
Everything should be tracked, everything should be the result
Attitude determines everything, attitude determines the situation, attitude is accountability
Work objectives - -Today do better than yesterday Tomorrow do better than today
4, Cathay staff learning concept
All staff learning, improve the quality of building a modern enterprise team
Employee learning to survive, the enterprise educated business
Learning in the work, work in the study
5, Cathay staff team spirit
5, Cathay staff team spirit < /p>
Participation - active integration and active participation
Collaboration - brainstorming Wisdom collection
***Hang - information ****Hang Hardware
Concentration - unity and teamwork to win
6, Cathay staff conduct
Compliance - forbidden to comply with the law
Trustworthiness - - keep your promises, honor your word
Trustworthiness - - honor your word.
Loyalty--Dedicated to their jobs and loyal to the enterprise
Principle--Seize the opportunity to principle first
7, Cathay staff public relations etiquette
Civilization - cleanliness, hygiene, proper speech and gestures
Courtesy - treating guests as friends and colleagues
Optimism --Optimism - acting with optimism and serving with a smile
Friendliness - not being humble, not being overbearing, friendly and cooperative
8. Cathay staffs' life and conduct in the world -
Stability -- down-to-earth and pragmatic
Sincerity -- broadmindedness and harmony
Organization -- day-to-day and pragmatic
Pursuits --- Improvement of self, the pursuit of excellence in the development of Guotai corporate culture adhere to the "1234":
1: a core
-creation of learning and innovation as the core of corporate culture construction
-creation of learning and innovation as the core of corporate culture construction
2: Two constructions
--Strengthening the construction of human resources and marketing system based on learning organization and full-employee training
3: Three links
-- Technological advantage as the basis, marketing strategy as a means, customer service as a guarantee
4: Four innovations
--Insisting on innovations in technology, management, marketing and system