Second, the purpose of the activity:
1. By planning the overall promotion, we will further publicize the corporate image, enhance corporate visibility and credibility, and lay the foundation for Renren Music to take root in Northwest China and expand its influence.
2. Through entertainment and diversified promotion, we will stabilize the fixed consumer groups in the community, attract consumers around the business circle, and trigger the purchase desire of potential consumer groups.
3. Through a series of celebrations, we can more effectively deepen the emotional communication with the people in the community and publicize that everyone enjoys low-cost and high-quality services.
4. Take the anniversary as an opportunity and take the market as the guide to promote the brand promotion of Renren Music.
Three. Target audience: customers and employees
Fourth, the campaign slogan:
1. Warmly congratulate everyone on the first anniversary of Xi 'an Shopping Plaza.
2. Get together, have fun and celebrate the first anniversary of * * *
Everyone is very happy. Thank people in the community for their support and care.
We will, as always, create a more brilliant tomorrow.
5. Care starts from dribs and drabs, and the service is perfect.
6. We are making progress every day and every year.
7, ten thousand kinds of fine products, value for money.
8. Everyone around you is happy, and you are happy in everyone's heart.
9. Celebrate the Double Festival, and everyone's fun will give you many surprises.
10, Christmas Eve, madness and surprise.
Verb (abbreviation of verb) activity arrangement
1 & gt； Offsite layout
65438+ 0.2M_2.4M billboard at the entrance to publicize the celebration and Christmas activities.
A 5.5M_90M thermal transfer banner and a 90CM_7M off-site banner are hung above the elevators on the first, second and third floors. Content: advertising language.
On both sides of the gate, flower arrangement art is used to make everyone happy, which further expands the VI effect.
The inside of the gate is also the art of flower arrangement, with creative fonts and active atmosphere. Content: I am one year old. 12 balloon launch _ 10 day * * 840 yuan _ 10 day, with a cost of 8,400 yuan.
2> Interior layout (cost: 3,000 yuan)
At the entrance, two waitresses from the management department were given ribbons with the words "The First Anniversary of Everyone's Music Store".
The hall is centered on the flower ball and extends around with warm cloth.
Christmas tree and Santa Claus are arranged at the entrance, and the trees in the survey area are covered with colorful star lights, Christmas gifts, colored balls and so on. The glass is painted with Santa Claus, sprayed with snowflakes, and decorated with snowflakes and candles. Replace the national flag, design creative patterns, decorate the main passage with lanterns with the theme of store celebration and Christmas, and set off the atmosphere with red cloth.
On the second floor, the elevators on the first floor are decorated with cloth in waves.
Other areas have been specially adjusted and standardized, giving people a brand-new feeling.
Sixth, the way of publicity:
1, media promotion;
Select Xi 'an 1, which has the highest ratings in Xi 'an, and insert a commercial of 15 seconds in prime time, which is broadcast three times a day and divided into three time periods. (* * * broadcast 10 day) fee: 24,000 yuan.
First anniversary celebration activities I. Theme of the event
Six Surprises and Unlimited Joy —— The First Anniversary Celebration of Supermarket
Second, the activity time
25 June-6 July
Third, promote policies.
1. Happy birthday, send cakes into the store (the top 300 people sent cakes into the store on July 2nd).
2. Coke is free to drink (300 cans of coke are distributed in different forms every day for 2-4 days).
3. Buy a color TV (from July 2nd to July 4th, you will be given a lottery ticket for a single purchase of more than RMB _ _ _, and you will not participate in the lucky draw every afternoon 16:00 on July 2nd to 4th, only for emerging stores).
4. The over-value goods will be auctioned at 10 yuan (all kinds of over-value goods will be auctioned at 10 yuan on the 2nd to 4th, and then the price increase can be an integer multiple of 5 in 5 yuan, only for emerging stores).
5. Snowflake Beer Competition will be splendid (Snowflake Beer Competition will be held at the event site at 2-4 pm every day, divided into groups and finals).
6. There are surprises in the shopping receipt (the lucky ticket number will be announced at the event site on 2-4 days, and shoppers will have the opportunity to get a mysterious gift during the event).
Fourth, award setting and lottery.
Prize: Three first prize winners draw a 32-inch LCD TV worth 2990 yuan in Yamashita Store every day.
Second prize: 15 people, 5 brand electric fans worth 128 yuan every day.
30 third prize, 10 daily value, a set of refreshing summer sleeping mats in 38 yuan.
Lottery: After the customer pays for shopping, he/she will get a lottery ticket at the service desk with the receipt, and each station in 38 yuan will get one lottery ticket, with a maximum of three tickets. After receiving it, the service desk staff will supervise and fill in the name, telephone number and password (the password can be the birthday of the ID card without filling in the telephone number). ) and sealed by the service desk. Customers who put 30 tickets into the prize box will keep the prizes.
Verb (abbreviation for verb) publicity plan
External power:
Leaflets (general)
Banner (General)
Publicity vehicle (GM)
Rainbow Gate (Universal)
Facailong (Beishan)
Store comparison: display board in front of the door, stage performance, flower basket in front of the door, in-store poster, flag, floor sticker, display adjustment, promotion desk, promotion board, welcome ribbon (temporary promotion staff), and prize box beside the service desk.
Advertising language:
1.__ The first anniversary of the supermarket, the six-fold ceremony, and the two-store celebration.
2. Shopping lottery, color TV mobile phone is free.
There are many special prices and discounts for the audience.
4. Wonderful interpretation, joy and laughter
5. Do what you can in the beer competition.
Publicity content: leaflet-1/2 activity theme+six major activities+advertising language +a prize map.
1/2 Promotional Goods
B-side activity theme+promotional goods+advertising language
Poster: event theme+six major events+some promotional products
Banner: advertising language or six activities
Publicity car: theme+six items+prize map
Hanging Flag: Advertising Language+Image Map
Background cloth: theme+six items+prize map+supplier content
Front card: theme+six detailed explanations+prize map
Specific timetable
Publicity preparation: June 25-28, sorting out the details and prices of promotional products and customizing promotional materials.
Finalization of publicity: material preparation, publicity implementation, flag hanging, adjustment and display, and flag hanging on June 28-30.
In-store preheating: Starting from 30th-1 day, emerging stores will purchase in advance and issue a lucky draw (the lucky draw is valid from July 2nd to 4th).
Publicity implementation: dealers and installers will be determined before 28th, banners and posters will be hung on 28th-29th, leaflets will be distributed on 29th-30th, and publicity vehicles will be patrolled in streets and squares on 30th-1 day.
Preparation for the performance: 1 afternoon, all the stage facilities are in place, the cast members are implemented and the programs are properly arranged.
1 The specific staffing will be confirmed in the evening, and omissions will be found. All staff will arrange specific procedures and precautions.
1 anniversary celebration plan _ related articles on the planning plan of the first anniversary celebration activities:
★ 1 anniversary celebration program
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★ 1 anniversary activity plan
★ The company's first anniversary activity plan
★ anniversary activity plan.
★ Annual Game Activity Plan
★ 3 model essays on anniversary planning.
★ Planning scheme of store celebration activities: A complete collection of business anniversary activities.
★ Annual celebration activity plan
★ Activity plan: the latest anniversary activity plan in 2020.