Nowadays, the catering industry is really difficult to do, especially small and medium-sized restaurants. With the popularity of smart phones, diners are becoming more and more lazy, and they can wait for dinner before going out to eat. For food and beverage outlets, there is less take-out business, and the take-out is high, and the money is earned by the platform.

On the one hand, new entrepreneurs keep coming in; on the other hand, the landlord raises the rent every year; on the other hand, with the improvement of consumers' health concept, there are doubts about the cooking oil and additives in restaurants; on the other hand, with high housing prices and heavy pressure on mortgage repayment, it is normal for restaurants to be difficult to do business under various comprehensive factors.

As for why so many people and so much capital have poured into restaurants, Caizhi thinks there are the following reasons:

First, food is the most important thing for the people. Compared with other industries, the catering market is generally firm and has a broad market, which is less affected by changes in the macroeconomic situation.

The average life span of domestic private enterprises is less than three years. The fundamental reason is that there is widespread overcapacity in all walks of life. Although the competition in the catering industry is fierce, the market is vast. As long as it has its own characteristics and tastes good, there is no shortage of customers.

Many industries have obvious cyclical changes, and the market demand often fluctuates greatly. Compared with the catering industry, it is much more stable and is not affected too much by policy changes.

Second, the investment in restaurants is relatively small, which is an important choice for low-cost entrepreneurship.

Ordinary people have less venture capital, and restaurants can start with 51,111 yuan or 61,111 yuan, which is much easier than opening a factory or a company. As long as you learn to cook for a while, it is very easy to open a mom-and-pop shop.

third, restaurants are inconspicuous. As long as there are stable customers, the profit rate is considerable.

The gross profit rate of restaurants is relatively high, reaching 61%, which is normal. As long as the location is good and there are many customers, the profit after forming a stable customer base is considerable.

Fourth, some capitals form chains by opening stores in a short time, so as to seek higher returns in the capital market

It is precisely because of the low cost of opening a single store that tens of millions of yuan can open dozens of chain stores in a short time and quickly form a scale. Next, either develop the franchise fee or attract more social capital. If you can go public, you will naturally get higher returns.