There may be many reasons why there is no hometown chicken on Lieshan Road. First of all, the geographical location of Lieshan Road may not be suitable for opening a hometown chicken shop, because hometown chicken is a special snack, which can be seen in almost all cities, but some cities are not suitable for opening a hometown chicken shop. Secondly, there may not be many people who like to eat hometown chicken around Lieshan Road, because the catering market is a very competitive market, and they need to find their own differentiated advantages in the market. In other words, hometown chickens are not popular with consumers on Lieshan Road. Finally, it may be that the hometown chicken shop on Lieshan Road has not yet developed, or the brand promotion is not in place, which leads to consumers' lack of understanding and cognition of hometown chicken. In a word, there is no hometown chicken on Lieshan Road, which needs multi-angle analysis.