Shang Valley project is to meet the health needs of consumers, to provide ecological rice and grain necessities, the project has several characteristics:

1, the product base is located in the area of 51 degrees north latitude, belongs to China's high-quality rice production area, is located in the tundra area of the mineral-rich black soil, the production of rice is rich in a variety of mineral-rich, sweet and moist products

2, the Heilongjiang region belongs to China's high-quality rice production area, Heilongjiang Wu Chang area belongs to the top of the quality rice production area, where rice and rice early in history belong to the nature of the Royal Tribute Rice. China's high-quality rice-producing areas, Heilongjiang Wu Chang area belongs to the top of the high-quality rice-producing areas, where rice and rice in the early history of the nature of the Royal Tribute Rice.

3, with the improvement of the people's consumption level, one and two markets for high-quality high-grade rice demand is more and more strong, COFCO launched a retail price of 8 yuan of rice in the retail terminal in short supply, eat good rice, become a trend, because the market is mixed up, the market exists in the behavior of fake rice, old rice and mixing and rice, high-grade rice, especially ecological rice, there is a huge demand for the market.

4, the current market for high-grade rice is no real sense of the brand, the Valley to high-quality requirements and the spirit of excellence in the operation of the "cold land" brand, with a larger and stronger base, to do China's first brand of ecological rice is the Valley of the pursuit of agriculture and the goal is always.

5, Shanggu agriculture integrated Heilongjiang's high-quality rice resources, in line with the conscience of doing rice, do assured that the starting point of rice, do China's most valuable ecological rice suppliers and brands.