This is a very popular article, and there are ten articles in it. I present them to you:

Except for the first article, they have little to do with the food itself, but many of them are ingenious ideas in a different way. The so-called telling a story for the brand, these methods may work. Undoubtedly, whether the food is delicious or not is the most essential sign of a good restaurant, and its name, appearance and even freshness are not as reliable as this taste. However, in the Yan value era, the service and design of restaurants often become an important measure. If someone turns around and leaves because there is a smell of unwashed rags in the store, you can't say that this person is too virgo.

after all, opening a restaurant is the most complicated form of retail, which mobilizes all the senses and sometimes even imagination. Everything from the handle of the spoon to the decoration of the restaurant reflects the taste and standard of the operators. If you still think that you can keep customers by some small means of promotion, then you are taking customers too lightly.

so, besides making the food delicious and delicious, what else can we do to become a good reputation restaurant? Restaurant Business, a monthly magazine in the United States, published a summary online. They regularly updated the news consultation, development trend and latest list related to catering, from which we summarized 11 good design directions.

If you don't have any ideas about becoming a restaurant operator, you can also look at these ideas and then evaluate those legendary good restaurants as an thoughtful diners.

1. Unique food

Original recipes and secret recipes are a tried-and-tested stunt, especially for foodies who are curious, but the unique taste brought by a little accidental creativity is very extra points. RPM Steak, a steakhouse in Chicago, invented a kind of "sauce". They collected the leftover beef fat from the slaughterhouse, dried it, mixed it with black pepper and garlic, and then brushed it on the steak. This taste is said to be very unique. Or, to be precise, you have to let diners keep promoting it to the outside world. There is a very unique taste here.

So you can understand all kinds of Fusion, that is, the mashups in the food industry. Saltiness and sweetness are not the best cross-fields, but strange ingredients are. In other words, a restaurant that makes the basic style can keep the standard, which will be cooler than the novelty style.

2. Challenge traditional eating habits and be unique. As long as it is unique

Spaghetti Incident restaurant in new york puts noodles in homemade "paper cups" and can take them away. This practice originated in Italy in the 1951s when pizza was put on paper. Holding a "noodle cup" like a cone, many people will take photos and upload them to social networks, and free advertising will be achieved.

3, no spicy? This is really the trend

Protein Bar restaurant has replaced the traditional ketchup and mustard sauce with two different flavors of hot sauce, which actually stems from a well-documented investigation. According to Technomic report, the proportion of "spicy" mentioned in the menu has increased by 14% in the past five years, and young people generally like to try different types of spicy flavors. Some people say that eating spicy food is because they want to add some excitement to their lives. What do you think?

4. Don't let customers play with their mobile phones to kill time waiting for food, let them do something!

customers will take out their mobile phones and look through them if they wait for food for too long, but since they have already sat in the restaurant, why not seize the opportunity to give them more impressions. L'Appart restaurant prints the menu in a notebook with the chef's personal diary on it. You can also write down your feelings about food and the environment, look at others' feelings, and have a little voyeuristic diary. The restaurant also creates an intimate environment between people.

of course, it seems a bit abrupt to write something out of thin air, and only very curious or enthusiastic consumers will do so. Haidilao is very smart, and it will do your nails or something. Of course, the hot pot restaurants all over Chengdu are also very good, offering melon seeds and potato chips for free. But these in themselves can't create content for the brand, it can bring good feelings at most. Finding a good way to link menus, food culture and brand stories and exert the charm of publications may be a direction worth trying.

Ampersand at Kinmont makes the dining room wall into a blackboard, on which you can write a recipe.

5. Choose the gospel of phobia, a random menu

A bar in Chicago, The Drifter, makes the cocktail menu into tarot cards, and draws 6 to 11 tarot cards every night to become today's menu. Maybe I like it for several days, maybe I meet it only once a week, which makes me feel resigned and makes customers have to try new things.

Breeze, a restaurant in Bangkok, chooses 9 kinds of seasonings by rolling dice. In fact, compared with choosing vegetables, seasoning is the least entangled, because it is ok to follow the customary taste. This kind of randomness is quite exciting and somewhat adventurous, but do you eat spicy food or mustard?

6. Giving gifts is also playing emotional cards

Jax Cafe in Minneapolis, USA will print and make personalized matchboxes for guests on the spot. The boss spends $51,111 to $61,111 on it every year, but he still thinks it's worth it. The process of on-site printing can often touch guests. When they give gifts to others, they will think of printing a matchbox and become lifelong customers. This restaurant has existed for at least 75 years, and they always pay attention to sharing stories with each other.

7. Free lunch

Saint Dinette's restaurant will provide brunch for local people on weekends, on condition that they exchange some fresh fruits and vegetables. Some dishes will rot if they are not sold in time. It is better to give them to the restaurant and get a free meal. For restaurants, there are no customers in the morning, which attracts them to eat and greatly reduces the procurement cost.

8. Interaction with customers-I care about you very much

Some people like quiet environment, while others like lively and valued environment. Beefsteak restaurant will write down customers' names and ranking numbers on the plates in a fixed order, which also makes people feel safe.

there are also special channels for customers with special needs. for example, Thomas Hammer Coffee Roasters has a special row for customers who like to drink dripping coffee, and Found Kitchen has an armchair for couples and couples.

9. Literature and art are a feeling

First of all, don't let customers eat literature and art as a meal. We won't run any more if we carve the sirloin. Han Han's "Nice to meet you" may have done well. However, there are so few good cases we have encountered that whenever one appears, it will attract people to meet and eat.

It is safer to regard literature and art as interior decoration elements. For example, the wall of a restaurant called Plum Bar in California is covered with pages torn from poetry books from top to bottom, with illustrations and scattered words, which is very atmospheric.

Local Brewing Co, a bar in San Francisco, named beer after the streets of San Francisco. On the menu, there is an old campus map with the location of specific streets on one side, and wine on the other side, which easily evokes a sense of familiarity among local people.

11. Dining room design, time of visual animals

Dining room design is more varied, from menu, food, plate setting to tables, chairs, lamps, walls and other overall atmosphere should be impressive. It is worth mentioning that profundity doesn't necessarily mean "surprising"-many people like to put a huge object in the restaurant to catch their eyes-what we really appreciate is the taste that permeates every detail. Eating in this restaurant is like chatting with someone with an idea. Even if you don't eat anything, it is a pleasure to have a look at its mind.

Curiosity Daily has written about the architectural and decoration styles of many restaurants. If it is done well, it is really the most powerful tool to gain word of mouth. Of course, many restaurants ignore the truth that the higher the face value, the better the food taste, otherwise "embroidered pillow with a bag of grass" is worse than "this restaurant is not delicious".