1. Determine who the target audience for the copy is, such as people who are interested in cooking, people who want to become professional chefs, and so on. Depending on the audience, the tone, style and content of the copy will vary.

2. Emphasize the brand features of the chef school in the copy, such as the school's faculty, teaching quality, facilities and equipment, curriculum and so on. This will attract the attention of the target audience and increase the visibility and influence of the school.

3, the use of lively and interesting language in the copy to stimulate the target audience's interest in learning to cook and desire. You can introduce some of the school's teaching cases, the results of outstanding students, the charm of food culture, etc., so that the audience can feel the beauty and value of learning to cook.

4, in the copywriting to provide some concessions and benefits, such as tuition discounts, scholarships, internships, etc., can attract more people to enroll in the study. At the same time, it can make the audience feel the sincerity and concern of the school.

5. At the end of the copy, clearly tell the audience what they should do next, such as coming to visit the school, signing up for a trial course, and so on. It is also important to emphasize the urgency of the action so that the audience can make a decision as soon as possible.