Current location - Recipe Complete Network - Catering training - Why the takeout market is so hot
Why the takeout market is so hot
, the takeaway market still has huge growth space.

Currently, the scale of China's catering big plate is growing steadily, and the growth rate is maintained at the double-digit level. According to the report China's catering large plate revenue is growing steadily, exceeding the 3.5 trillion mark in 2016, with a year-on-year growth of 11%, and China's catering revenue is expected to reach 3.9 trillion in 2017, and is expected to maintain a growth rate of 10%+ in the future. In other words, the catering industry can still maintain 10%+ growth in 2018.

2, the takeaway market in third- and fourth-tier cities is promising.

The takeaway platform through the strengthening of the three and four tier cities channel operation, with the future of the city user habits, this part of the city market will likely bring new development opportunities for caterers.

3, takeaway quality competition to strengthen.

According to the report, the rapid development trend of quality takeout is now showing, with more than one-fourth of the orders coming from famous brand merchants.

With the cooperation of many famous catering brands with takeaway platforms, the discourse of brands has been further strengthened, with the proportion of orders rising from 18% in the first half of FY16 to 25%, an increase of 7 points in a year. The continuous presence of branded merchants will bring more pressure on the operation of small food enterprises.

4, travelers become a non-negligible user group.

With the development of users' takeout habit, the foreign travelers have become an important group of people that can't be ignored. In addition, KTV, hospitals, and other consumption scenarios are also gradually enriched. In the future, merchants can actively explore user consumption scenarios, promote the diversification of takeaway consumption scenarios, expand the number of users, and improve the order volume.

5, non-meal time business opportunities.

According to the development report, we can see that in 2017, the proportion of takeout orders during non-meal time was further increased, and the proportion of orders during lunch and dinner time was compressed from 76% to 72%, a decrease of 4 points, of which breakfast accounted for 5%, an increase of 2 points, and night snacks accounted for 10%, an increase of 2 points. With the development of takeout habits, the future of non-meal time will explode better business opportunities.

Businesses can actively expand user consumption time in the future, improve store operating efficiency, develop breakfast, late-night snacks and other non-meal time market group-buying category, represented by Meituan, Baidu Nuomi, Volkswagen point of view, the introduction of the U.S. Groupon model, full access to the local meal households, the group-buying started earlier, is the main mode of the current catering O2O;

2, review category, represented by the Volkswagen point of view, through the accumulation of a long period of time, the group-buying category is the main mode of the current catering O2O.

2, reviews, represented by Volkswagen, through long-term accumulation, gathered a large number of restaurants and user information, played a role in market cultivation;

3, ordering, represented by ordering secretary, to help users through the Internet channels to book dining as, and even meals, to improve the quality of dining;

4, takeaway, Hungry, Meituan takeout, represented by the third-party takeout platform is the most recent capital favorite in the field of food and drink O2O O2O, and the most important thing in the field of O2O. The field of the recent most capital favored O2O model, ten million dollars in financing occurs frequently, and many traditional catering and Internet giants and have layout, the market has developed rapidly in recent years.

(2) Catering: Catering (catering) is a food production and operation industry that specializes in providing consumers with a variety of alcoholic beverages, food products, consumption venues and facilities through immediate processing and production, commercial sales and service labor in one. As defined by the European and American Standard Industrial Classification (SIC), catering is a food service organization. Takeout has always been around. Any transaction in which there is a transaction of goods, not done in a store, where going to a store for checkout prevails can be referred to as a takeaway transaction.

Takeaway is an old industry but its boom is really related to the boom of the internet. Because with the use of mobile Internet, website ordering WeChat ordering phone ordering, became the mainstream of takeout. And this middle gave birth to a group of personnel specializing in the transportation of takeaway goods, we collectively referred to as takeaway boy.

This career threshold is low, and there is no excessive restriction on the requirements of education and age. It is very hard work. Because it is by charging merchants or customers for the service, to complete the task and get paid.

While the national average salary of a deliveryman takeaway reached 7,750 yuan per month as shown in a report of a platform in 2019, not every takeaway boy actually has a stable income due to the imbalance of regional development in China.

The hard work of a delivery boy lies in delivering goods or meals to customers within a specified period of time, and receiving a service rating that corresponds to it. This to the amount to achieve the premise of labor remuneration, takeaway, brother riding a bicycle or electric car, rain and snow in a variety of rushing in the middle of the road.

First, the road risk is the biggest risk for the delivery boy. In the limited time available, they have to avoid all kinds of traffic conditions, but also to achieve a relative balance between their physical and intellectual abilities, and be able to complete their tasks successfully. Rushing to make time has become the most hurried image of the delivery boy.

Second, the hard work of the profession is self-evident. The amount of your paycheck depends on the number of times you deliver food each day. This is undoubtedly in the modern steel of the urban forest to climb the mountain walking, on, experience and physical strength is a drain. Without a healthy body and perseverance it is very difficult to accomplish the task