From 1999 to Beijing. The first store is in Liuliqiao outside the Third Ring Road, with an area of 5,000 square meters. There is a big parking lot in the private room, and there is an Inner Mongolia toaster. The company invested 300,000 yuan in advertising bombing, which was very popular in Beijing. Then according to the theory of geographical advantage, we set up branches in Beijing, Shanghai, Baotou, Shijiazhuang and Shenzhen. There are 26 20 10 stores, with an area exceeding 1000 square meters.
Since 2007, I began to try to open medium-sized shops to enter shopping centers, streets and urban areas. 20 1 1 trout China was rated as "Northwest Shellfish Cuisine" in Northwest China, with the slogan: 90% of the raw materials come from northwest rural areas and grasslands. Let Xibei become the representative brand of northwest cuisine. Northwest cuisine, as a folk dish, should speed up the opening of stores.
In 20 12, Xibei opened 17 stores in one breath, and many stores including Tianjin (the type of store waiting for waiters to toast) suffered huge losses. It's closed now. Siebel immediately invested money and energy to implement the positioning of "cooking experts" and completely replaced various supporting facilities. As a result, in three months, the number of customers eating mutton increased greatly, and the unit price also rose, and the overall performance was greatly reduced. So people will be very dissatisfied with Siebel and want to expose their behavior online.