In the process of VI design, we should pay attention to the target consumers of the brand. Different consumers have different ages, experiences, incomes, life opinions and so on, and their aesthetics are also different. On this issue, experienced VI design will grasp the inner world of the target consumer group, not just speculation, but also experience, even if the conditions are not enough, we should do empathy, and then try our best to create conditions to feel.

VI design takes two steps: foundation first, then application. The first step is the creative design of VI basic elements, including logo design, which is what we call logo design, standard font, standard color and so on. The second step is VI application design, which usually can not progress until the first step is approved. Application design is a powerful system, such as office system, transportation system, clothing system, publicity system, vehicle system, guide system and so on. Depending on the nature of your enterprise, you can decide the number of projects you do, ranging from dozens to hundreds.