Self-investment is a leader in the field of professional investment in China and the most dynamic value creator. Since 1998, Ego Group has successfully built IT-MALL and IT-CBD in more than 30 large and medium-sized cities in China, starting from IT channels, manufacturing and information, after ten years of rapid development. In 2008, the brand value of Ego was as high as 510.24 billion RMB, and IT won the title of the first IT chain in China. With the start of enterprise diversification strategy, Ego has invested in commercial real estate in a wider sense by virtue of its years of commercial operation ability. Linyi Gao Yi Real Estate Co., Ltd. is a wholly-owned subsidiary of Shanghai Gao Yi Investment (Holdings) Co., Ltd. in Linyi, Shandong. As a city operator, the company actively participated in the urbanization construction of Linyi, and built the "Gao Yi Shanghai Street" project as the core business circle of the Southern New District.