The closed-loop consumption scenario that I understand refers to a particular consumption scenario in which the buyer has a strong need for the product during a certain period of time, and most of the cases are passive. The so-called passive need, that is, the body or mind for some reason and lead to almost no choice of consumption of psychological state or tend to follow the type of consumption of psychological state. Why do I say so? Take the "train food vending car", "train station convenience store" and "neighborhood doorstep" supermarkets, for example.
"Food trucks on the train": Many people know that when you are sitting on a long-distance train with no food left, the price is no longer the main factor in whether you buy food or not, and quenching your thirst and hunger is the top priority.
The "convenience store at the train station": the perfect place to make a quick purchase before getting on the train.
Supermarkets in front of neighborhoods: a place to prepare in advance, with a wide variety of products at affordable prices.
For the above three scenarios, leaving aside the final profitability of the data comparison, it is clear that the transaction scene on the train is more "closed-loop consumption scene" qualities.
First of all, there is no denying that the average daily traffic of convenience stores and supermarkets is higher than the headcount of a single train, but in terms of buying long-distance food alone, consumers have too many choices of convenience stores and supermarkets, while there is almost no choice on the train, i.e., passive choice. Even if the prices on the train are much higher than in convenience stores and supermarkets.
Here, I would like to share with you an experience: in 2009, I took the train from Wuhan to Harbin, because of the snow, the train stayed in the wilderness in front of the village after not store for more than 10 hours, really out of food, the train's food was sold out, the passengers whimpering scene is still vivid in my mind. Of course, this is still an exception, after all, there are not so many trains stopping at a station for 10 hours or so. But what I'm trying to say is that selling food on trains already constitutes a closed-loop consumer scenario, and the scenario in this case is an upgraded version of a great consumer scenario. As long as the time is long enough and the reserves are sufficient, I think the stewardess who sells the snacks is perfectly capable of making the Forbes list (just kidding o(╯□╰)o).
First, to solve a problem
The so-called business opportunity is ultimately a solution to a problem in life, and with the commercial thinking to operate, the formation of some kind of "you ask me to give you payment" form.
Two, the crowd base is large enough
This is very understandable, the crowd base is large enough to form word of mouth, more conducive to the spread in order to obtain more profits.
The examples cited here are what I have personally seen, and after a period of observation and analysis.
1, Lugu Lake, 30 yuan buffet fish
Last year to travel to Yunnan, riding around Lugu Lake. Traveled to noon, although not to the wild mountains but also sparsely populated, we have long been belly drumming. Suddenly in a place to find a few food, there is a stall like the most inside, but do not say that this business is the best. The specialty is 30 yuan all-you-can-eat, and a few homemade dried apples. I have to say, even though the food was mainly fish stew served in a stainless steel bowl, it tasted really good. I miss it to this day. That chef is also one pot, one round of cooking, and the whole place is very clearly divided.
Summary: the location is very reasonable, the origin of raw materials, the average consumption time is short, the overall cost control is appropriate, the product is also good.
2, the school copy store
I believe that everyone who goes to college knows that the school copy store in the midterm / end of the term / the eve of the event is very hot. For a single print = $0.1, color print = $1, A2 poster = $6. The low price, you seem to be unable to feel from the 10 cents of the turnover here have much profit margin, but when the number of prints of each person at least double-digit, especially in the end of the final review, hate all the information with the word are copied down, and then go to calculate the turnover of a day, then realize that this is how lucrative line of work.
Summary: crowded, special time absolutely just need, the school to monitor the number of print stores, less effective competitors, simple operation
3, chasing the trend of small bean sprouts / wreath
The place is not closed, involving a wide range of consumer spending scenarios. A year ago the very hot bean sprout hairpin. The cost of about 1 yuan, selling price ranging from 5-8 yuan. Often appear in places: near primary and secondary schools, tourist areas, subway entrances and other high traffic, women or children dense places. Do not underestimate it, the average daily flow of four figures is not a dream.
This kind of consumer crowd choice although many, but in fact belongs to the tend to follow the psychological state of consumption.
Summary: this is suitable for short-term money, always with the trend, hot and usually inexpensive. Catch is the heat of the product and the freshness of consumers. Need you to react quickly, let go.
In fact, there are many cases of this kind of life, but may be too close to our lives, occasionally glance, even if you understand the profit model will not deliberately analyze, or simply do not think to analyze them exactly how to start and how to operate. But what I'm trying to say is that the ability to think analytically and keep exploring this business model from a small business to a large enterprise will help us develop the ability to identify business opportunities.
On a larger scale, when you identify a problem, start thinking about how to solve it and start trying it out, you are most likely already on your way to acquiring wealth. And in the process, perhaps you will not think about what the meaning of life, after all, the spirit of the people who have a resting place, will only go to look for how to better rest rather than to rest or not to rest.
Hong Kong really, find a good "closed loop consumer scene" feeling, just like you find a good lover, the more in-depth understanding, the more surprises, but also easier to promote each other's growth.