Mala Tang is a favorite of many people. As we all know, Mala Tang originated in Sichuan and Chongqing, which is mainly spicy and delicious. Now there are many brands of mala Tang, and each brand has its own unique advantages, such as Shawn Mala Tang and Yang Guofu Mala Tang. But these two famous mala Tang are both from chain stores in the northeast, and they are obviously made by Sichuanese. Why did it become a restaurant opened by the boss in Northeast China?
Mala Tang, invented by Sichuanese, was carried forward by the northeast people, making the business of Mala Tang popular all over the country. In many cities, mala Tang brands named after two Northeasters, Sean and Yang Guofu, can be seen in street shops and take-away software in mobile phones. In Beijing, the capital of China, there are 332 mala Tang restaurants in Yang Guofu and 540 mala Tang restaurants in Sean. It is no exaggeration to say that Mala Tang in Northeast China has become a well-deserved king. But when it comes to Sichuan, the origin of mala Tang, few people like it. Is there really no mala Tang in Sichuan? Actually, there is mala Tang. Nowadays, hot pot made by local people used to be a luxury consumption. Traditional hot pot uses hundreds of ingredients and seasonings. By the mid-1990s, the consumption of a table of hot pot was worth half a month's salary of ordinary wage earners, but Mala Tang was different. A few dollars can satisfy your desires, and the cost is very low. In the 1990s, there was a simplified and cheap version of hot pot mala Tang in Sichuan.
But with the development of business model, the cost of hot pot is much lower than that of traditional hot pot. Small hot pot where three or four people can make a table has appeared in the streets of Sichuan and has become a regular option for wage earners for a time. Soon, the consumption cost of a hot pot has dropped to about a dozen yuan per capita. Since eating a small hot pot doesn't cost much, who will choose its "low-priced version" mala Tang? Over time, Mala Tang disappeared from Sichuan. There are so many competitors in Sichuan Mala Tang that it can't compete with other hot pot foods.
Although mala Tang has lost the favor of Sichuanese, Laotie in the northeast has tapped its potential. 2/kloc-0 At the beginning of the century, the Xiahai tide swept the world, and many catering industries with small investment and quick results became the first choice for self-employed people. At this time, the advantages of mala Tang gradually emerged. There are both meat, vegetables and staple food in mala Tang, which is simple to make. It is easy to mix meat and vegetables in a meal, especially in the period of rapid urban development. Mala Tang meets the needs of all kinds of people. Mala Tang is made of frozen semi-finished products, which is convenient and fast to process without any special technology. Therefore, Mala Tang ushered in the second spring of his career in Northeast China.