Pizza Hut brand introduction

Pizza Hut is a well-known global brand, and then stationed in China is the rapid development of Pizza Hut is now the main consumer target for young people, young people are keen to share their lives with friends, and pizza, this food because of its "born to be shared" quality, is becoming the favorite of young people. Pizza is a favorite among young people because of its "born to be shared" quality. Pizza Hut hopes that customers come to the restaurant, not only to feel the joy, but also to share this joyful experience with people around them, so that Pizza Hut's food and culture in the hearts of customers to produce a deeper emotional imprint. Pizza Hut Franchise Application Form

Pizza Hut belongs to the world famous restaurant group - Yum! Yum's three restaurant brands, KFC, Pizza Hut and Taco Bell, are popular in the areas of cooked chicken, pizza and Mexican-style food restaurant chains, respectively.In 2015, Yum's revenues exceeded $13 billion, ranking 228th on the Fortune 500.

Pizza Hut's standards and operations and other systems are strictly in accordance with international standards, and with the support of Yum's strong power, Yum's is able to provide a wide range of restaurants and services. With the support of Yum's strong power, Pizza Hut has grown rapidly in China and achieved remarkable results. As of the end of May 2016, Pizza Hut has more than 1,600 joyful restaurants in more than 400 cities in China.

Pizza Hut advantages

1, brand advantage

Pizza Hut is a Western-style casual dining restaurant experts, more than 20 years of precipitation from the product, environment, service to the culture and spirit of the "joy" strategy has become the belief of the Pizza Hut, in-depth brand development in the veins.

2, product development

The menu is changed every six months, with more than 20% of the menu being updated each time, and the product range is getting richer and richer, ranging from pizza, pasta, baked rice, steak and other main dishes to pre-dinner snacks, salads, desserts and beverages, all of which are available in a wide range. The pricing strategy of "abundance and frugality" has also attracted more consumer groups.

3. Franchise Model

Pizza Hut's franchise development in the Chinese market mainly adopts the "not from scratch" franchise model, but also opens up some specific cities to "open new stores" franchise model.

"Not from scratch" franchise model, that is, the whole of the mature Pizza Hut restaurant transferred to the qualification assessment of the franchise applicant, and authorized to use the Pizza Hut brand to continue to operate. In other words, the franchisee is taking over an existing Pizza Hut restaurant, not opening a new one. In terms of selection rules, Yum will recommend alternative franchises to the franchise applicant who has passed the eligibility assessment based on the Pizza Hut franchise development plan, and the franchise applicant will evaluate and decide whether to purchase and join the franchise on his/her own.

"Open new store" franchise model, the franchisee is authorized to use the Pizza Hut brand to open new stores in the local franchise. That is: the franchisee is responsible for site selection, after the approval of Yum Yum audit by the franchisee is responsible for investment to open the store. The design and construction of the new franchised stores adopt the brand standards and system manufacturers, and borrow Esaote engineers for construction management.

Pizza Hut franchise conditions

Pizza Hut China headquarters Yum Brands in the acquisition of Little Sheep, the implementation of the open franchise, but its "not from scratch" slogan, has been to many investors state that want to do Pizza Hut franchise investors need to start from the transfer of the old store, the same as the KFC franchise model.

Pizza Hut franchise contract for 10 years, after which you can re-apply for a renewal of 10 years, which a fairly long time of cooperation, therefore, Parkside Catering also has a complete set of evaluation process, the partner is also to choose.

The application process of pasta audit, restaurant internships, Beijing transfer, selection of restaurants, turn store and other details, investors need to meet one by one after, in order to determine whether to be able to open the store, for a period of roughly 7 months time.

As a first-class pizza franchise brand, Pizza Hut is very confident in its own brand, the franchisee is also strict requirements, so that their own brand progress a strong, occupy more casual dining market share.

Pizza Hut franchise fees

Franchise fee Franchise initial investment funds Ongoing operation during the fees to be paid

Franchise fee initial fee of about 300,000 yuan for a one-time fee, charged in U.S. dollars

Training fee of 60,000 yuan Franchisee to take over the store before the completion of a five-month training

Restaurant purchase fee of more than 3 million yuan RMB Approximate Cost

Franchise Ongoing Fee 6% 6% of the restaurant's turnover

Advertising and Promotion Costs 6% No less than 6% of the restaurant's turnover

The above profit analysis is an estimate for opening a store in a provincial capital city and is for reference only. The actual profitability will vary according to region, area, cost, etc.

Pizza Hut franchise Q&A

Preparing to join Pizza Hut, what do I need to pay attention to?

Hello! Accurate assessment of the project ready to join, accurate analysis of their own location or ready to start the business of the regional market demand. To join the project authorization unit has the project authorization to implement the ability to examine.

Pizza Hut where there are physical stores? How to visit?

Hello! Detailed address of the franchise, need to be related to the regional manager to help you query, you can leave a message to tell us where you are in the region!

What are the procedures required to join Pizza Hut?

Hello! Join procedures are generally divided into: join the consultation, market research, headquarters inspection, application to join, sign a contract, professional training, store decoration, store output, the official opening.

Pizza Hut to join the real case

Mr. Shi's unit this year's economic performance is not very good, the daughter will have to go to college next year, his wife did not work, at home as a full-time wife. Mr. Shi is a little worried, when he saw the advertisement of Pizza Hut, the advertisement said that the investment is small, quick returns, and would like to spell it out. To the headquarters to see a little bit, when there happened to be a few joining, see the headquarters support and service are very good, but also set the idea.

After opening, immediately attracted a large number of customers, their tired day, lying down on the bed also feel when the boss originally so easy? Later, the headquarters sent more products, business is getting better and better, Mr. Shi is very grateful to Pizza Hut changed his life.

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